Invoca
InvocaReviews from AWS customer
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More than just an amazing solution
What do you like best about the product?
Invoca has an awesome solution for call tracking and analytics, but it doesn't stop there, they support you every step of the way and ensure that you are successful. Out of all the vendors I work with, Invoca is by far the best. They will always go the extra mile and their software is the best in the industry. We have been with them for 5 years now and the solution gets better every month. I would highly recommend them without reservations.
What do you dislike about the product?
Invoca is not the cheap, but we have seen positive ROI throughout the relationship. Sometimes it is hard to get on their product roadmap, but most of the time, they are willing to have the conversation about what improvements should be made to the platform.
What problems is the product solving and how is that benefiting you?
We are using Invoca primarily to track call sales and take this offline data to inform marketing campaigns through Invoca's downstream API integrations. Having this offline data combined with our online sales data helps us to understand our customer's journey and ensure we are targeting the right customers with the right message.
Innovative Call Tracking Solution
What do you like best about the product?
- The ability to connect offline phone activity with a users digital profile
- Ease and flexibility of configuring call campaigns, setting up routing treatments, advanced routing flows using pivot tables, capture of marketing meta data, setting up/deploying the tag, out of the box integrations with most Mar/Ad Tech platforms
- Real time view and reporting of the phone channel
- Real time integrations that make this data available in the Mar/Ad Tech stack for analysis and optimization efforts
- Well crafted on boarding experience and an amazing team to set a customer up for success
- Ease and flexibility of configuring call campaigns, setting up routing treatments, advanced routing flows using pivot tables, capture of marketing meta data, setting up/deploying the tag, out of the box integrations with most Mar/Ad Tech platforms
- Real time view and reporting of the phone channel
- Real time integrations that make this data available in the Mar/Ad Tech stack for analysis and optimization efforts
- Well crafted on boarding experience and an amazing team to set a customer up for success
What do you dislike about the product?
- The reporting UI, especially filters, can use some flexibility. This will allow a lot more flexible real time analysis in the UI
- Cookie size can be extremely large based on the data being captured and can cause issues with the site/products over time (However, Invoca is working on a server side attribution project that will solve this issue. They hope to release this by November 2020)
- Cookie size can be extremely large based on the data being captured and can cause issues with the site/products over time (However, Invoca is working on a server side attribution project that will solve this issue. They hope to release this by November 2020)
What problems is the product solving and how is that benefiting you?
- The ability to connect offline phone activity with a users digital profile
- The ability to get granular insights into callers from digital channels and being able to communicate those insights to our Mar/Ad Tech stack, enabling us to Optimize marketing spend/allocation
- The ability to get granular insights into callers from digital channels and being able to communicate those insights to our Mar/Ad Tech stack, enabling us to Optimize marketing spend/allocation
Invoca Call Tracking Platform Review
What do you like best about the product?
Their AI/Signal tools allows visibility of call volume and in-depth look at what those conversations are about.
What do you dislike about the product?
In the platform, there is some confusion between "Calls" and "Transactions". It isn't easy to look at call attributes in the "transactions" views. There is also not definite levels of permissions, where for some we just want high level reports of call volume versus the in-depth view into listening to the calls.
What problems is the product solving and how is that benefiting you?
Understanding the types of calls and campaigns/keywords that are driving the calls. Invoca has been helpful is it allows our team to be able to gain insights to optimize our paid search campaigns.
Recommendations to others considering the product:
Invoca is your next level call tracking platform with AI and analytics tools to get conversion reporting and campaign attribution from phone calls, more than you ever did before.
Invoca helps give you insights to your campaign you never thought you could get
What do you like best about the product?
Signals are the best thing ever. Being able to quickly evaluate key words in a call, and jump to where it's spoken makes call listening quicker and easier by filtering out all the irrelevant information.
What do you dislike about the product?
The only thing I think could be better, is the navigation of multiple campaigns. The dashboard can be a bit confusing sometimes.
What problems is the product solving and how is that benefiting you?
We've been able to keep better customer service standards through our call centers by being able to listen to their calls.
Happy with it; good program
What do you like best about the product?
Its measurement and analytics capabilities
What do you dislike about the product?
Took a little bit to get used to, but once I did it was easy to use
What problems is the product solving and how is that benefiting you?
Analytics and improving tactics
Invoca Review
What do you like best about the product?
Reporting and dashboard make it easy to see data, tracking and attributions is easier
What do you dislike about the product?
Navigation is not intuitive and easy for new users
What problems is the product solving and how is that benefiting you?
tracking and attribution of phone calls easily
Recommendations to others considering the product:
Use reports for easy analyzing and transparency into data and performance analytics.
Can't work without Invoca
What do you like best about the product?
It's easy to use in every aspect and provides data & controls we wouldn't have otherwise.
What do you dislike about the product?
The reporting view. When I'm in the Calls report - I want to filter/select a product line, then a channel and then only see campaigns relevant to those. Not the whole world of Invoca campaigns we have.
What problems is the product solving and how is that benefiting you?
Issues at the call center - we're able to compare data from external call centers and hold them accountable. Issues with campaign attribution setup - we're able to see if something is broken in market and provide feedback to lead marketer to correct their attribution. We benefit from the back-up QA it offers.
Intelligent Insights for Intelligent Customer Marketing Trends
What do you like best about the product?
Their accurate and timely marketing measurement, along with the ability to receive online-to-offline analytics in micro-levels helps us really evaluate digital campaigns outside of usual metrics.
What do you dislike about the product?
Because of the ability to get granular, data points and setups, can be a bit overwhelming, but the Invoca team is always on hand to paint broad strokes around their analytics, and provide strategic management on accounts.
What problems is the product solving and how is that benefiting you?
Gaining lower funnel insight into customer conversions and/or abandonment. We're not only seeking insight into campaigns, but driving better business decisions when it comes to customer care (pre and post-sale) as well as, provide trends for internal business improvements.
Great Product and AI Interface
What do you like best about the product?
Increases marketing productivity and efficiency of marketing and creates new opportunities for campaigns. The tool is easy to work with and the customer service is top-notch.
What do you dislike about the product?
Takes time for the AI to really take hold. Like any other platform, there needs to be strategy and patience to really see returns.
What problems is the product solving and how is that benefiting you?
Marketing tracking to the appointment level. The fact that we didn't have to manually listen to calls was amazing. The software revealed opportunities where we could continue to assist our customers.
Innovative technology with great client services
What do you like best about the product?
Tracking technology that's easy to use and implement with great support. They continue to update their existing technology with quality-of-life improvements and also coming out with cutting edge analytic products such as machine learning.
What do you dislike about the product?
Nothing I dislike about Invoca so far, their platform is very intuitive, and any questions I have gets answered promptly.
What problems is the product solving and how is that benefiting you?
Knowing where my calls come from, properly attributing leads to campaigns with ease
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