Invoca
InvocaReviews from AWS customer
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Great Technology, Amazing Team
What do you like best about the product?
I like that Invoca has always been improving their technology to keep up with what the customers need, and they even take a step further to proactively help us explore how they could help us to achieve our business goals. Not to say that their platform is super easy to use, with great potential in customization. Their customer support is amazing, I really enjoy working with them to brainstorm ways to fully utilize their platform to optimize our performance. They are always very responsive and patient to our questions and problems, and always found a way to provide a solution very quickly. Not only do they support you, they also inspire you, which is above and beyond as a vendor.
What do you dislike about the product?
If the UI, especially the reporting dashboard, can be customized more according to different business specifications, that would be ideal. Other than that, I basically have no complaint about anything. I really recommend this platform to any company who are looking for such products.
What problems is the product solving and how is that benefiting you?
Invoca helped us build up and constantly improve our marketing phone number management, reporting, analysis, and optimization. We were able to utilize the benefits of their advanced platform, intelligent routing, customized setting, and powerful reporting data capture. Their AI technology help us to further improve our marketing campaign ROI and reduce CPA through feeding signal data back to marketing platforms.
Recommendations to others considering the product:
I really recommend using Invoca if your business is looking for number management and call tracking platforms. They have great technology, user friendly UI, excellent support team, also they have webinars that helps customers to learn more about their new features and industry trends. It is an amazing vendor to work with!
easy to use and accurate
What do you like best about the product?
support and reporting for campaign optimizations
What do you dislike about the product?
some capabilities are more technicals than others
What problems is the product solving and how is that benefiting you?
call tracking and conversions over the phone
Recommendations to others considering the product:
be clear on your goals and how would you use the information you will get from Invoca
Great Platform to show Call Performance for Digital Paid Media
What do you like best about the product?
Attribution model look back window and dynamic phone number tracking
What do you dislike about the product?
Ability to integrate with DCM or other ad servers. Would love for phone calls to fire as floodlight conversions in DCM.
What problems is the product solving and how is that benefiting you?
How display and video can help assist in driving phone calls
Marketing Analtyics
What do you like best about the product?
Ringpool configuration and customization is straight forward and easy to implement.
What do you dislike about the product?
Flexibility with discovery ai. Would like to see more filter and segment options.
What problems is the product solving and how is that benefiting you?
Call attribution and analytics.
Recommendations to others considering the product:
Web analytics and email integrations are must haves for marketing attribution.
Marketing Manager
What do you like best about the product?
Invoca has amazing support and they are always willing to help or answer questions.
What do you dislike about the product?
We do seem to be getting a lot of spam calls that we were not getting before.
What problems is the product solving and how is that benefiting you?
We have a lot more reporting now and the dashboard is great.
A must for marketing analytics
What do you like best about the product?
Invoca's AI-based signals allow you to customize how you capture results and report on your marketing performance. While traditional marketing results are slowly declining, we have implemented call tracking across our digital programs which allows us to track users better than every before. We still have a lot to learn, but are confident that Invoca will help us get there.
What do you dislike about the product?
Invoca's reporting capabilities have been a little lacking for us because of the way they delete data in their system after a number is ended. We need a way to re-bill our customers per phone number and have to manually manipulate a number of various reports to get to that final data.
We also will eventually have a need for other languages, but I believe this is not currently available.
We also will eventually have a need for other languages, but I believe this is not currently available.
What problems is the product solving and how is that benefiting you?
We need to track the success of various mediums - and Invoca helps us to do that at scale for hundreds of customers across the United States.
Invoca Review
What do you like best about the product?
I like the ability to see our call data with more clarity and optimize our campaigns using the audience lists we're able to generate.
What do you dislike about the product?
It lacks GDS integration for reporting, but I know there is a solution in the pipeline.
What problems is the product solving and how is that benefiting you?
Gives us more clarity into our call quality and allows us to target users who have previously shown interest in our product (remarketing).
Recommendations to others considering the product:
Ask questions! The Invoca team are awesome and always willing to help.
Making Marketing Results Trackable
What do you like best about the product?
I like that Invoca is an easy way to track marketing efforts. Additionally, they provide many different resources to help explain this tool, see case studies to apply to whoever your market may be, and they are always available to help along the way as questions arise. Invoca can be used in all marketing styles - traditional, digital, they can cover it all.
What do you dislike about the product?
One issue we have run into is not having enough local numbers available when trying to provision for specific area codes.
What problems is the product solving and how is that benefiting you?
We have been able to track our marketing to a piece-by-piece and tactic-by-tactic level. This helps us to track long term and understand what is and is not working in our marketing.
Recommendations to others considering the product:
Our organization uses the tool a little differently as we actually integrated it into another major system we use, helping automate it for our team. This has been extremely effective and beneficial for our team.
Invoca is Great!
What do you like best about the product?
It's a one stop shop for tracking where my calls are coming from, call listening, customer insights, etc.
What do you dislike about the product?
Reports don't save in same area all the time.
What problems is the product solving and how is that benefiting you?
It's much easier for me now to relay real time results from my marketing campaigns vs. having to wait months like before Invoca.
Invoca call tracking with AI intelligence
What do you like best about the product?
The new Signal AI Studio is a game changer. It empowers our team to build, test, and deploy custom signals with incredible speed and precision. The intuitive interface and flexibility allow us to tailor insights to our exact needs, unlocking deeper visibility into consumer behavior and campaign performance. This is a strategic advantage that elevates our marketing intelligence and decision-making. The extremely accurate signals we are now able to create are generating an incredible ROI improvement on our paid media initiatives.
What do you dislike about the product?
At this time, I genuinely cannot find a dislike. It’s hard to complain when any question or concern is met with eagerness and collaboration. Invoca works with us as an excellent partner, always ready to listen and improve. I’ll take that over perfection any day. It is also very rare that we have had any issues at all in our 6 years as clients.
What problems is the product solving and how is that benefiting you?
Invoca is solving one of the most persistent challenges in marketing, the disconnect between digital campaigns and phone-based conversions. By linking inbound calls to the digital experience, Invoca gives us full visibility into which campaigns, keywords, and ads are driving valuable phone calls. This closes a major gap in our attribution model and allows us to optimize our marketing spend with precision.
The Signal AI Studio has been especially transformative. It enables us to create custom signals that identify high-quality leads, uncover IVR issues, and even detect when calls are being misrouted or transferred excessively. These insights have helped us improve the customer experience and ensure that our sales agents are focused on high-intent callers. It is also being used to optimize our paid media strategies with impressive results.
Invoca also acts as a bridge between departments. It integrates seamlessly with platforms like Google Ads, Salesforce, and Adobe Experience Cloud, allowing marketing, sales, and analytics teams to work from the same data. This has led to smarter decisions, better campaign performance, and increased revenue.
In short, Invoca is helping us:
Stop wasting ad spend by identifying which campaigns actually drive valuable calls and optimizing against Invoca specific signals.
Increase conversion rates by analyzing top-performing sales calls and coaching the team accordingly.
Improve customer experience by surfacing pain points and telephone issues.
Activate data across platforms to personalize content and expand audience reach.
The Signal AI Studio has been especially transformative. It enables us to create custom signals that identify high-quality leads, uncover IVR issues, and even detect when calls are being misrouted or transferred excessively. These insights have helped us improve the customer experience and ensure that our sales agents are focused on high-intent callers. It is also being used to optimize our paid media strategies with impressive results.
Invoca also acts as a bridge between departments. It integrates seamlessly with platforms like Google Ads, Salesforce, and Adobe Experience Cloud, allowing marketing, sales, and analytics teams to work from the same data. This has led to smarter decisions, better campaign performance, and increased revenue.
In short, Invoca is helping us:
Stop wasting ad spend by identifying which campaigns actually drive valuable calls and optimizing against Invoca specific signals.
Increase conversion rates by analyzing top-performing sales calls and coaching the team accordingly.
Improve customer experience by surfacing pain points and telephone issues.
Activate data across platforms to personalize content and expand audience reach.
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