Invoca
InvocaReviews from AWS customer
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Very intelligent tool
What do you like best about the product?
Call tracking and Call analyzing features are incredibly useful
What do you dislike about the product?
Currently at this time we are very satisfied with the program.
What problems is the product solving and how is that benefiting you?
call tracking is very useful to us so that is a huge benefit and call analyzing is also a huge benefit
Outstanding Customer Service & Amazing Platform
What do you like best about the product?
The platform is easy to navigate, great customizable dashboards, reports are downloadable and best rep to work with.
What do you dislike about the product?
If a case needed to be created for a specific issue, the way to respond to that case can be viewed in my email inbox but can't respond in there.
What problems is the product solving and how is that benefiting you?
Invoca is helping is understand the volume of calls by platform, understanding the quality of the calls and the integration with the other platforms helps us optimize our calls.
Great Product - Intuitive Design & Functionality
What do you like best about the product?
Invoca's product is straight forward and works as advertised.
What do you dislike about the product?
Hierarchy of Campaigns / Call Pools / Phone Numbers can get tricky to manage.
What problems is the product solving and how is that benefiting you?
Allowing us to connect our digital marketing tactics with conversion success and call valuation.
Powerful AI & Marketing Attribution, Room for More Integrations
What do you like best about the product?
We've been pleased with Invoca's AI analysis, which effectively identifies the percentage of high-quality calls per channel. Their AI analysis and integration with other marketing platforms are particularly valuable. The account representatives are exceptionally friendly and supportive, and the technology is continually advancing. Additionally, we find their level of marketing attribution helpful.
What do you dislike about the product?
Training their AI analysis has been long and tedious. We would also like to see more native integrations with other ad platforms so that we can pass call data back into those ad platforms. They're currently integrated well with Google, although there still are hiccups with that. The Meta integration is a little shaky and they're not natively or seamlessly integrated into as many of the major marketing and advertising platforms.
What problems is the product solving and how is that benefiting you?
we use Invoca to identify which campaigns drive the most opportunities via phone calls. Their AI analysis helps to determine high-quality calls per channel, enhancing our marketing attribution efficiency.
Long time user
What do you like best about the product?
We've been using this call tracking platform for quite some time, and it’s become an essential part of our marketing and sales workflow. The ability to attribute phone calls to specific campaigns and sources has given us a much clearer picture of our ROI. Features like SIP, signal AI and AI-powered transcription help us not only track lead sources but also assess call quality and train our team more effectively. Overall, it’s a powerful, reliable platform that delivers real marketing intelligence. Highly recommended for teams looking to optimize call-based lead generation. The account managers are great at always being available and have quick response times when questions arise.
What do you dislike about the product?
Once you learn the platform its very intuitive but it can be a little intimidating at first.
What problems is the product solving and how is that benefiting you?
Ensuring that our affiliate program is tracked properly so that we can optimize most efficiently to maximize ROI
Flexible platform with an exceptional support team!
What do you like best about the product?
Friendly to use and flexible when it comes to integrating with differente marketing platforms. The customer support teams are solid, they help you get the most out of the platform and guide you through the entire process (implementation and follow up)
What do you dislike about the product?
It’d be way easier to manage signal updates if there was an export/import option—especially when the list gets long
What problems is the product solving and how is that benefiting you?
Their tracking and attribution features make it easy to optimize our marketing campaigns based on actual calls conversions. It’s a must-have for understanding which campaigns are performing best and where to focus our efforts
Good call tracking for healthcare
What do you like best about the product?
Account support depends on your main contact, and our primary contact is fantastic. Technical support can be great too. Our most recent experiences have gone very well.
What do you dislike about the product?
Updating account contract can be a cumbersome, time-consuming process.
What problems is the product solving and how is that benefiting you?
We're able to track calls from a campaign, report on key call metrics, and gather caller info to help us better understand our consumers.
Invoca AI Signals is a Game Changer
What do you like best about the product?
Invoca’s AI signals have significantly improved the efficiency of our paid search and paid social campaigns by helping us focus on what truly matters—qualified leads. One standout feature is the ability to train the AI signals yourself, giving you control over how calls are categorized. Additionally, the option to periodically review and adjust the AI tagging ensures accuracy and relevance over time.
Unlike other tools I've used, which often operate as a “black box,” Invoca offers transparency and flexibility.
Unlike other tools I've used, which often operate as a “black box,” Invoca offers transparency and flexibility.
What do you dislike about the product?
The only drawback for me is its pricing—it may be cost-prohibitive for smaller businesses.
What problems is the product solving and how is that benefiting you?
Invoca has played a key role in helping us optimize our paid search and paid social campaigns by focusing on what drives real business value—qualified leads.
Great customer service
What do you like best about the product?
I like Invoca because I get great customer service from the account managers. I like their traffic reports provide lots of data & their Signal service & tracking
What do you dislike about the product?
I feel price is significantly higher than others, but it does come with more data and service. It will be difficult though for small business owners to justify the cost.
What problems is the product solving and how is that benefiting you?
Call tracking and conversation intelligence. This is helping us know how long are our calls and what was the outcome of the call. Did the agent answer the phone call or whether it went to voicemail or was it a service call vs. purchase call, etc.
Call tracking with technical flexibility
What do you like best about the product?
The ability track, transcribe, categorize, and analyze calls is useful for any organization that has a high volume of phone conversation interactions with their customers. Customization for tracking non-standard website interaction metrics and allowing that information to be associated with calls is useful.
What do you dislike about the product?
Word transcription accuracy can be spotty at times with individuals with accents. Cost is a challenge.
What problems is the product solving and how is that benefiting you?
attributing volume of customer service calls vs lead generation calls. determining intent of callers as well as sentiment.
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