Invoca
InvocaReviews from AWS customer
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Sr. Marketing Analyst
What do you like best about the product?
We just implemented in the last year and found Invoca to be very helpful in call tracking.
What do you dislike about the product?
We have not yet experienced anything at this time.
What problems is the product solving and how is that benefiting you?
This has helped us with inbound calls (mainly sales leads).
Needs A Simpler Solution that's Affordable
What do you like best about the product?
I can easily tell how many calls each of our website tracking sources generated based on UTM parameters in my web traffic. The support rep was very helpful. She contacted us frequently, visited our location, and provided material that was helpful. I always thought that Invoca was a luxury service but the pricetag was definitely a luxury pricetag. I like the user interface and how I could find specific calls I wanted to review or see performance by specific efforts we were taking. It seemed to work consistently without being broken often. I can't remember if it was ever broken. It was a pretty smooth user experience from a marketing analyst perspective.
What do you dislike about the product?
I don't like how expensive it is. I just need a simple call tracking solution and a cheap package that has ONLY the features I want. I feel like I'm using a solution that overkill for my needs and am paying for a luxury product when I don't need one.
What problems is the product solving and how is that benefiting you?
Call volume by marketing tactic. That's as simple as I need and that's what we use it for. Also, we solved an audience issue by excluding fom our campaigns the audience that had completed phonecalls.
Recommendations to others considering the product:
Pay attention to the features your getting and the cost of. It might be overkill. It might have everything you need. Invoca has more "marketing" resources than just call tracking, so building that in to your use case would be necessary when considering the cost/benefit of Invoca.
I think it has great solutions. The audience building is great, the attribution is great. I love finding specific calls in there and listening to them. Vet out all your marketing efforts and make sure Invoca can configure sufficiently to get the insights you need.
I think it has great solutions. The audience building is great, the attribution is great. I love finding specific calls in there and listening to them. Vet out all your marketing efforts and make sure Invoca can configure sufficiently to get the insights you need.
Helps bridge the attribution gap and improve campaign effectiveness
What do you like best about the product?
We use Invoca call tracking within our email marketing campaigns. There is a direct integration with Salesforce Marketing Cloud, which makes set-up quick and easy. It also helps us optimize our campaign effectiveness by providing insight into the recipients utilizing the click to call option.
What do you dislike about the product?
No dislikes that I can think of. Overall the platform is intuitive to use and easy to set up new campaigns.
What problems is the product solving and how is that benefiting you?
We are solving the attribution gap within our email campaigns. Prior to Invoca, we didn't have any line of sight into our subscribers converting by calling into our call centers. It has helped prove the benefits of the email marketing channel.
Superior Product
What do you like best about the product?
I love that you can get the recordings of calls on the arrival side, before one of our agents answers the phone and it becomes a handle.
What do you dislike about the product?
It can be difficult to navigate. Once you get the hang of using it, it's great!
What problems is the product solving and how is that benefiting you?
Finding out call issues and discovering if it's an issue on our side our the partner's side of the process and better provide feedback. We have several who use Invoca for many use cases within our company.
Recommendations to others considering the product:
I'd highly recommend others try Invoca and see how it benefits your company, like it has continued to benefit our company. You won't be disappointed!
Satisfied DialogTech user
What do you like best about the product?
Our representatives at DialogTech are extremely responsive and knowledgeable. Tim Murray and Steve Ward have been amazing in helping with our current initiatives, and getting our company fully integrated into DialogTech.
What do you dislike about the product?
The user interface is not the most user friendly. I'd like to have more options to filter reports based on phone label, etc... Its also very slow at times.
What problems is the product solving and how is that benefiting you?
We are consolidating all our phone efforts into a single place (previously had multiple phone vendors), we are gaining conversational insights which is completely new for us and providing a ton of value. We are also able to make changes to phone routing, add TFNs, etc, at our own leisure which was not previously available to us. This has helped us streamline our processes as we launch new marketing campaigns.
Great Product, Excellent Customer Service
What do you like best about the product?
We have been using DialogTech for almost 18 months now and have been very pleased. Their customer service team has been exemplary in both actual support and timeliness in responding to our requests. Our reps have gone above and beyond during the onboarding process as well as throughout our service period.
In addition, DialogTech has gone above and beyond in helping us through this unique period during the pandemic. We highly recommend DialogTech to companies that wish to gain more insight into their customers' online journey.
In addition, DialogTech has gone above and beyond in helping us through this unique period during the pandemic. We highly recommend DialogTech to companies that wish to gain more insight into their customers' online journey.
What do you dislike about the product?
The onboarding process was confusing initially, but with the support and assistance we received from the DialogTech team we were able to successfully transfer our client accounts from another phone tool with no disruption of service. We continue to onboard new clients and the system is very intuitive once you become familiar with all the ins and outs.
What problems is the product solving and how is that benefiting you?
Our internal accuracy & efficiency has improved with the AI call transcriptions and online tracking capabilities.
Excellent Marketing Tech to track offline calls for your digital marketing.
What do you like best about the product?
Each client has slightly different needs, Invoca is flexible enough to make changes that fit the needs of your project. After using this for 3+ years, we never saw a gap in the data that would indicate that Invoca couldn't keep up with the volume.
What do you dislike about the product?
Some clients don't go 'all in' and only use the tool as a layer in the process. You should have the confidence to fully integrate the product so that you get the data as integrated as possible.
What problems is the product solving and how is that benefiting you?
The problem solved with Invoca is that you don't know which people on your website or viewing your ads is converting via an inbound phone call. Invoca can solve for that by assigning a different phone number to each website/landing page visitor and tracking the actions they take (hangup, talked to agent, etc).
Class leading platform for when you are ready to get serious with call tracking.
What do you like best about the product?
Clean interface. Auto-scaling numbers to meet call demand without the manual allocation is huge. Super clean API documentation made it easy for our dev team to connect to our custom e-com store. On-boarding team was had the upfront knowledge to get the job done right the 1st time under the time alloted.
What do you dislike about the product?
Would have loved to see a month to price point to validate the value of call tracking at first, however they have a decent starting annual price, and well worth it if you know the value of call tracking to your organization up front.
What problems is the product solving and how is that benefiting you?
- Attribution of our various paid and non paid marketing channels.
- Optimizing key paid advertising channels with conversion and revenue data being passed back from Invoca.
- Coaching our call center with data captured by Invoca.
- Optimizing key paid advertising channels with conversion and revenue data being passed back from Invoca.
- Coaching our call center with data captured by Invoca.
Recommendations to others considering the product:
If you've done call tracking before or already have a predetermine value based reason, they should be a no-brainier. If you are just looking to validate the idea of call tracking you may find other vendors cheaper to validate with.
Great Call Tracking, Amazing Service, Accurate Data
What do you like best about the product?
My account team is amazing. They have been incredibly responsive and are willing to work with me to adapt Invoca to my needs.
What do you dislike about the product?
There is a bit of a learning curve. Using software that can do so much means that it takes time to figure out if it is being done correctly.
What problems is the product solving and how is that benefiting you?
The biggest problem we were trying to solve was tying offline conversions to online auctions. Invoca has been instrumental in solving this problem. We have also worked with Invoca to integrate marketing data into our screen pop. This allows us to have Invoca manage all of our marketing data with respect to a phone number and pass that along when someone calls. We then get full-funnel attribution.
Recommendations to others considering the product:
Work with their customer support to make sure you are getting all that Invoca has to offer.
Invoca - A useful tool for some
What do you like best about the product?
I enjoy the ease of pulling recorded calls and how well the system integrates with other operating systems, such as Salesforce.
What do you dislike about the product?
I dislike when trying to listen to a recorded call and you don't have Invoca already open, it requires you to hit the "listen" button twice before the call will actually play.
What problems is the product solving and how is that benefiting you?
Invoca is allowing our team to manage recorded calls, while also offer a myriad of benefits for our Marketing team.
Recommendations to others considering the product:
N/A
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