Invoca
InvocaReviews from AWS customer
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Class leading platform for when you are ready to get serious with call tracking.
What do you like best about the product?
Clean interface. Auto-scaling numbers to meet call demand without the manual allocation is huge. Super clean API documentation made it easy for our dev team to connect to our custom e-com store. On-boarding team was had the upfront knowledge to get the job done right the 1st time under the time alloted.
What do you dislike about the product?
Would have loved to see a month to price point to validate the value of call tracking at first, however they have a decent starting annual price, and well worth it if you know the value of call tracking to your organization up front.
What problems is the product solving and how is that benefiting you?
- Attribution of our various paid and non paid marketing channels.
- Optimizing key paid advertising channels with conversion and revenue data being passed back from Invoca.
- Coaching our call center with data captured by Invoca.
- Optimizing key paid advertising channels with conversion and revenue data being passed back from Invoca.
- Coaching our call center with data captured by Invoca.
Recommendations to others considering the product:
If you've done call tracking before or already have a predetermine value based reason, they should be a no-brainier. If you are just looking to validate the idea of call tracking you may find other vendors cheaper to validate with.
Great Call Tracking, Amazing Service, Accurate Data
What do you like best about the product?
My account team is amazing. They have been incredibly responsive and are willing to work with me to adapt Invoca to my needs.
What do you dislike about the product?
There is a bit of a learning curve. Using software that can do so much means that it takes time to figure out if it is being done correctly.
What problems is the product solving and how is that benefiting you?
The biggest problem we were trying to solve was tying offline conversions to online auctions. Invoca has been instrumental in solving this problem. We have also worked with Invoca to integrate marketing data into our screen pop. This allows us to have Invoca manage all of our marketing data with respect to a phone number and pass that along when someone calls. We then get full-funnel attribution.
Recommendations to others considering the product:
Work with their customer support to make sure you are getting all that Invoca has to offer.
Invoca - A useful tool for some
What do you like best about the product?
I enjoy the ease of pulling recorded calls and how well the system integrates with other operating systems, such as Salesforce.
What do you dislike about the product?
I dislike when trying to listen to a recorded call and you don't have Invoca already open, it requires you to hit the "listen" button twice before the call will actually play.
What problems is the product solving and how is that benefiting you?
Invoca is allowing our team to manage recorded calls, while also offer a myriad of benefits for our Marketing team.
Recommendations to others considering the product:
N/A
Secure Call Recordings
What do you like best about the product?
Auto-redaction capability makes it easy to listen to a call right after it occurs and remain PCI compliant.
What do you dislike about the product?
Sometimes it redacts non-sensitive information, such as the caller's email, zip code, or CPT code
What problems is the product solving and how is that benefiting you?
We are solving the problem of auto-redacting incoming calls, which our soft phone system is not able to accommodate at this time.
Recommendations to others considering the product:
Great solution for recording calls with redaction
Great platform for effectively tracking call results
What do you like best about the product?
They provide a seamless integration platform and produce great visualizations based on results.
What do you dislike about the product?
Some limitations in customizations, though nothing that has completely deterred us.
What problems is the product solving and how is that benefiting you?
We're able to effectively gauge our penetration into the various markets we are in.
Call Tracking FTW
What do you like best about the product?
Invoca gives us the ability to assign call-by-call attribution to our marketing clicks and spend. What's more, we use the signal functionality to post call metrics into our A/B testing platform, allowing us to fully understand the impact of our test results.
What do you dislike about the product?
I look forward to the day they update the reporting interface, but the core functionality and overall usability is sufficient.
What problems is the product solving and how is that benefiting you?
We integrate with our A/B testing platform and that allows us to have a real-time call data feed into our A/B tests. This used to be something that required accessing our data warehouse and custom analysis to accomplish. Enabling that data to be front and center is a huge boon.
Great Call Tracking partner
What do you like best about the product?
To have line of site to over 50% of our conversions.
What do you dislike about the product?
The user interface would be streamlined, so it's easier to navigate and use.
What problems is the product solving and how is that benefiting you?
Being able to make smart marketing investment decisions, by understanding call volume and outcomes.
Kind of a long time fan here....
What do you like best about the product?
Invoca kind of has the trifecta of a good tech company nailed: Good tech, good people, good vision. The people really want to take care of you and they take care of you with their tech, and they have had the good vision to develop good tech over the years.
What do you dislike about the product?
Oooo, kind of like the "whats your greatest weakness" interview question. Unless they have come out with something new, there has got to be a way for them to allow companies to test their way into the platform if they haven't used call tracking software before.
What problems is the product solving and how is that benefiting you?
How to drive more calls for contact lens orders and how to suppress audiences with Invoca data.
Recommendations to others considering the product:
It would benefit you to make sure you understand how Invoca will integrate with the different platforms that exist within your company. If you can understand that part, you can understand the benefits it can bring to the business.
Forward thinking dynamic call tracking platform - Invoca is the future
What do you like best about the product?
Invoca's platform is easy to use and has a very friendly UI design. With a variety of integrations and reporting options, the platform is easily customization to meet any business need, particularly any business driven by performance marketing. The company is always on the cutting-edge of new technological developments, and their Signal AI technology is a true game changer. The team itself is very driven by providing value to their clients, and everyone has been a pleasure to work with.
What do you dislike about the product?
The biggest drawback is the lack of global capabilities, as Invoca is only in select countries outside of the United States. I believe the Reporting sections could be improved through added call flow visualizations as well. There are also currently limitations of the platform for cross-domain tracking.
What problems is the product solving and how is that benefiting you?
Campaign attribution bridging the online to offline gap, granular campaign optimization and reporting, and soon-to-be: building custom re-marketing and look-a-like audiences off of specified call outcomes/signals; Utilizing Invoca's enhanced IVR routing to drive more qualified leads to the call center.
Recommendations to others considering the product:
Develop a list of goals/problems to solve and develop a roadmap of how you can use Invoca to solve these problems or meet certain goals. Take small steps to get there and ensure you are utilizing your existing technology and integrations through Invoca before implementing any new, advanced technology; Be aware of the lack of global capabilities of the platform if looking to expand outside of the United States.
Makes the Connection Between Your Customers' Online and Telephone Interactions
What do you like best about the product?
Pretty straightforward to implement
Lots of out of the box integrations
Flexible enough to support varied requirements
Responsive and helpful technical assistance
Lots of out of the box integrations
Flexible enough to support varied requirements
Responsive and helpful technical assistance
What do you dislike about the product?
Some of the integrations have limitations you would not expect
Many tasks require Invoca personnel set things up (in other words, could be more self-service)
Many tasks require Invoca personnel set things up (in other words, could be more self-service)
What problems is the product solving and how is that benefiting you?
Helping my clients tie their call center activity back to online acquisition campaigns and website customer journey analysis
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