Invoca
InvocaReviews from AWS customer
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AI-powered conversation intelligence to help the buying journey to drive revenue growth
What do you like best about the product?
Invoca is recognized for its capabilities in call tracking and analytics, which empower businesses to understand customer interactions and optimize their marketing efforts. One of its standout features is the ability to seamlessly integrate call data with various marketing tools, allowing companies to gain valuable insights into their campaigns' effectiveness. Additionally, Invoca's focus on providing actionable analytics helps businesses enhance their customer experience by enabling them to make data-driven decisions. Ultimately, these strengths contribute to improving marketing performance and driving revenue growth for businesses utilizing the platform.
What do you dislike about the product?
some users may express concerns about certain aspects of platforms like Invoca, such as pricing, the complexity of integrating with other systems, or the learning curve associated with using advanced features. It's important for users to evaluate how well a tool fits their specific needs and to consider reviews and experiences from other customers when assessing any platform.
What problems is the product solving and how is that benefiting you?
integration
Great product, exceptional direct support, highly recommend!
What do you like best about the product?
The detailed reporting is very helpful in integrating with our organic and paid platforms. Our customer support manager has been exceptional in providing assistance, answering questions, pulling reports, cleaning up our account and more.
What do you dislike about the product?
Sometimes the labeling and naming systems are confusing but overall that's it.
What problems is the product solving and how is that benefiting you?
Ensuring that our call center agents are answering calls at an acceptable rate, tracking and measuring ROI for our paid tactics, and reporting all these data points to key players.
Helpful team, tracking of data
What do you like best about the product?
Lots of options to sort data. It's fairly easy to use and the customer support is very supportive of my personal needs.
What do you dislike about the product?
Lots of options to sort data! I need more expert help.
What problems is the product solving and how is that benefiting you?
Through the recordings, we can tell if calls are being answered correctly, routed correctly, or what our customers' needs are.
Powerful Call Tracking & Insights with Invoca!
What do you like best about the product?
helping our business gain valuable insights into customer interactions
What do you dislike about the product?
customization could be more flexible to meet specific business needs.
What problems is the product solving and how is that benefiting you?
Source tracking, key words - neg key word tracking, CSR training improvement
Excellent Support
What do you like best about the product?
When well implemented, fortunately ours is, instrumental in tracking call conversions and seeing their impact on paid media campaigns. Easy to manage in Invoca. Customer support is quick and responsive.
What do you dislike about the product?
doesn't connect with Microsoft Ads for call tracking
What problems is the product solving and how is that benefiting you?
Seeing how many calls convert from paid media campaigns
Supportive, agile and innovative - really glad we chose Invoca to replace Infinity Tracking
What do you like best about the product?
The constant support from the team throughout onboarding and past it. They genuinely want to make sure you get the most out of the software and it doesn't become just another subscription. They work through use cases and support you in setting up tailored signals and dashboards to capture and measure accurate and informative information.
What do you dislike about the product?
Genuinely no downsides I can think of to be honest!
What problems is the product solving and how is that benefiting you?
We struggled to attribute our calls and track what our customers wanted to know that made them pick up the phone, and at what stage in the journey a call was relevant.
Invoca Transformed Our Call Tracking & Reporting — Highly Recommend!
What do you like best about the product?
What we like best about Invoca is how much time the call transcripts save us, allowing our team to quickly access and review important conversations. Additionally, Invoca's signals feature highlights calls that need evaluation, helping us focus our efforts more efficiently. Lastly, the reporting capabilities have been a game changer for our company—providing valuable insights and significantly improving our decision-making processes. The reports provide a fast and reliable way to share company improvements.
What do you dislike about the product?
The only thing I currently dislike about Invoca is that it doesn't yet offer Spanish translation for calls. However, we recently learned that this feature is in development, which we're looking forward to.
What problems is the product solving and how is that benefiting you?
Invoca helps us identify team members who may need additional training by highlighting specific calls for evaluation, which has significantly improved our staff development process. Additionally, Invoca provides valuable insights into how our Google Ads campaigns are performing, enabling us to optimize our marketing efforts more effectively and improve overall ROI.
Invoca is the superior call tracking platform
What do you like best about the product?
After a brief training in platform by their incredibly helpful reps, the platform is easy to navigate. The dashboards are incredibly helpful at a quick glance, while the reporting helps me get the granular detail I often need when observing performance. When appropriately trained, the AI call signals work very well and take the guess work or even manual labor of listening to calls & declaring them sales, MQLs, etc.
What do you dislike about the product?
The integration with Google Ads is helpful, but there isn't a one- to-one information import between platforms. Campaign, ad group and keyword data will occasionally not pull into the Invoca reports.
What problems is the product solving and how is that benefiting you?
The AI features help find and identify sales that were not properly marked by the inbound sales team. They are easy to train and, using a variety of signals, can provide valuable insights into calls.
The attribution capabilities allow us as an agency to determine which ad platforms are the most successful in driving call sales, while also measuring the performance of our non-paid tactics.
The attribution capabilities allow us as an agency to determine which ad platforms are the most successful in driving call sales, while also measuring the performance of our non-paid tactics.
Our Acct support is always available willing to teach and assist our needs.
What do you like best about the product?
The data real-time availability for immediate filter and analysis. Account support is amazing and a wealth of knowledge and support.
What do you dislike about the product?
A bit harder for us to tie caller to orders. Not necessarily just an Invoca issue, its also the system architecture.
What problems is the product solving and how is that benefiting you?
Tracking numerous TFNs and tying calls to orders to estimate conversion.
Easy to use, and easy to navigate the ui.
What do you like best about the product?
Ease of Use and Implementation and easy to navigate the UI.
What do you dislike about the product?
session_id is not a built in parameter for the GA4 connection to attribute to Session Channel Attribution Reports in GA4.
What problems is the product solving and how is that benefiting you?
I came as a consultant, but this has benefited the client in tracking calls on their website, and being able to attribute those to a specific channel/campaign.
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