Invoca
InvocaReviews from AWS customer
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Great Technology Partner
What do you like best about the product?
Invoca has been a flexible and committed partner that has helped accelerate our digital marketing efforts by associating telephone-based conversions to their upstream digital activity. They have been willing to customize for us, and to help us work with various technology vendors to evolve.
What do you dislike about the product?
While Invoca works very hard to keep up, the number of integrations necessary to cover 100% of our digital touch-points is daunting. Being able to use Invoca in more places more quickly would help add even more value.
What problems is the product solving and how is that benefiting you?
Offline to online attribution
Call analysis
Call analysis
Amazing!
What do you like best about the product?
Invoca has completely transformed how we look at our data and the data that we have access to has increased exponential due to all the integrations Invoca offers with other partners in the digital space including the new AdWords Offline Conversions Integration and the Facebook Integration. We are able to see down to the keyword level how our ad spend is performing and also create remarketing lists based on call data we get from Invoca. They are an invaluable partner!
What do you dislike about the product?
Nothing, anything that we have experienced that we have questioned they have quickly addressed.
What problems is the product solving and how is that benefiting you?
Invoca allows us to see over 20% more conversions within our paid search programs than we were previously able to see.
An essential partner
What do you like best about the product?
Invoca has been an essential marketing partner for us over the past few years. Not only has their technology helped us to fill blind spots related to offline conversions (phone calls) in our digital campaigns, the intelligence gained from using their software has significantly influenced our marketing decisions leading to improved budget allocation and increased return on that spend.
What do you dislike about the product?
There are times when our desired use case is a bit more grand than what's currently available, but Invoca is very responsive and hands-on when working to meet our evolving needs. This is a major positive in the long run.
What problems is the product solving and how is that benefiting you?
Improved visibility into the holistic impact and effectiveness of our digital ad spend.
Importance of call intelligence
What do you like best about the product?
How Invoca continues to innovate with FB, etc.
What do you dislike about the product?
No flexible pricing yet for organic traffic
What problems is the product solving and how is that benefiting you?
When online media is driving offline conversions, call intelligence is a necessary component to tie media performance data with lead data. We have been able to generate meaningful and substantial insights derived by adding call intelligence data within our digital marketing initiatives for clients. We have realized - PPC optimization, better closed loop reporting, which ultimately generated 2X ROI when he tied in calls into the measurement framework
Invoca makes call tracking easy!
What do you like best about the product?
What I like best about invoca is being able to identify which of the keywords are driving the most calls in our program and optimizing toward that.
What do you dislike about the product?
I'm not the biggest fan of the UI. It makes the find keywords a little difficult when you have a lot of campaigns in the system.
What problems is the product solving and how is that benefiting you?
I work in a call driven program and this has made driving necessary calls easier. We realized we had the option to route certain calls to certain call centers which have made things so easy.
Recommendations to others considering the product:
Make the UI easier to search through reports or find keywords easier across multiple campaigns. Being able to export would be great as well.
Solid platform that can be expanded
What do you like best about the product?
Lets my client see the reports and insight they need. Has a good integration with Salesforce Platform to combine best of both worlds.
What do you dislike about the product?
Setup tends to take a bit longer on complex instances.
What problems is the product solving and how is that benefiting you?
Visibility into phone metrics and ROI
Taken our analytics to the next level.
What do you like best about the product?
Flexibility. They don't do "one size fits all" - they'll work with you to design the perfect solution for your needs.
What do you dislike about the product?
The only thing I'd like to see is even more specific signal tracking for long-tail phrases.
What problems is the product solving and how is that benefiting you?
Before Invoca, we lacked the ability to track a motorist through the entire acquisition life cycle; this has tremendously improved our ability to show our ROI to our clients, and add a new level of analysis to their own phone support (hugely important first interaction).
Recommendations to others considering the product:
Take the time to develop a custom solution for your needs - don't skimp on this up front - the realization of value brought by the more in-depth data will be massive.
Invoca is helping us "connect the dots" we couldn't before.
What do you like best about the product?
Direct integrations with AdWords and Kenshoo
What do you dislike about the product?
Lack of proactiveness to bring ideas that we can partner on for the benefit of our mutual client.
What problems is the product solving and how is that benefiting you?
Connecting phone conversions with paid search activity at the keyword level. This has completely changed the way we optimize our program because it gives us visibility into what search activity is driving offline performance, resulting in optimizations we would not have made otherwise.
Game changer for call attribution
What do you like best about the product?
Configuring new call campaigns is fast, easy, and has given us incredible insight into the performance of our marketing programs and campaigns.
What do you dislike about the product?
There is some additional reporting functionality we would like to see, but their product team has been very responsive in hearing and understanding our requests.
What problems is the product solving and how is that benefiting you?
We've finally been able to pinpoint what marketing programs are driving calls, and further, understand the quality of calls tied to each source. We've been able to double down on marketing programs that are driving quality calls, and pull back on programs that are driving junk calls.
Invoca - Call Management Software Made Easy
What do you like best about the product?
The product is easy to use, and also easy to troubleshoot. The customer support is responsive and more then happy to help you with any problem you have. Invoca has great reporting tools and helps you manage and track all of your campaigns. I help manage and keep track of over 1000 different campaigns and the platform makes that management simple. The data that you pull from the export is great and pulling Pivot Table and Graphs in excel make for great reports to show management. The management of Advertisers, Campaigns, and Publishers is great, it is easy to navigate and keep track of each one of them.
If you have partners that are also using Invoca that you work with, implementation is super easy.
If you have partners that are also using Invoca that you work with, implementation is super easy.
What do you dislike about the product?
With all our campaigns, it would be nice to have better IVR solution. In the current format if you want to make a change at the top of the IVR it will delete everything under that, so you will have to rebuild everything again.
The limitations on the amount of records you can pull at one time from the calls report (cap at 250,000)
The limitations on the amount of records you can pull at one time from the calls report (cap at 250,000)
What problems is the product solving and how is that benefiting you?
The platform really helps show a high level of all the data that is collected. With the reporting and different ways I analyze our data, Invoca helps us find ways to improve on revenue gain. The "do not repeat prompts" really helps insure that we make sure calls get through the system in a fast and effective manor.
Recommendations to others considering the product:
It is a simple product to use and set up. It is also super simple to create test campaigns that you can call in and test to see how everything works.
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