Invoca
InvocaReviews from AWS customer
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Call tracking made easy
What do you like best about the product?
Call tracking through different channels (PPC, organic, direct, offline, email, DM); Down to keywords level for us to understand what keywords are bringing the phone calls.
What do you dislike about the product?
Not that I dislike, but hopefully there could be a system where it connects the phone calls with the conversions
What problems is the product solving and how is that benefiting you?
We are able to identify the keywords and ad groups that generate phone calls. And connect some of the offline sales back to the online channel.
Early stage of adoption and integration
What do you like best about the product?
At too early of a stage of adoption at this point. Campaign attribution has always been top of mind for us, so we are most excited about this aspect.
What do you dislike about the product?
Not very intuitive to use and set up at this point. Haven't gathered enough data at current stage to answer this question well.
What problems is the product solving and how is that benefiting you?
Campaign attribution on inbound calls. We are starting to gather data, but not much.
Great call tracking abilities.
What do you like best about the product?
We are able to track hundreds of different campaigns back to single partners with no issues of data being incorrect.
What do you dislike about the product?
I'm not sure there is anything that is wrong with this system.
What problems is the product solving and how is that benefiting you?
We are able to have insights into how call campaigns are performing.
Invoca - Quality Call Tracking
What do you like best about the product?
The Invoca Call Tracking feature integrates to our Dynamics CRM/365 system so we can track where our incoming calls come from. This allows for advanced analytics and marketing capabilities. We have seen more quality data from the Invoca Call Tracking feature.
What do you dislike about the product?
There is no outbound call tracking solution with Invoca. It also seems a little more costly than their competitors.
What problems is the product solving and how is that benefiting you?
Inbound call tracking for marketing campaigns and analytics. This has resulted in more quality data for our company.
Invoca-Seamless Service and Support
What do you like best about the product?
Invoca seamlessly integrated with our current CRM and now our organization has all the real-time call tracking analytics needed to optimize our sales and customer service. We have maintained an awesome rapport with our Customer Success Manager at Invoca and appreciate the level of support we have received in managing campaigns.
What do you dislike about the product?
Well they say, " you get what you pay for" so I will not complain about price. With that said, there is nothing I can say about what I do not like about Invoca. Their support and sales staff are very friendly and quick to response on inquires. All of the bells and whistles are there so, you get out what you put in.
What problems is the product solving and how is that benefiting you?
Our Customer Support, Marketing and Sales team members are able to work hand-to-hand from the analytics generated from our various Invoca reports. The dashboards and the use of Signals are a plus as we seek creative ways to improve our customer engagement.
Tried the rest, found the best
What do you like best about the product?
Invoca gives us the best call tracking and routing solutions out of the box, while also giving additional integrations and bolt-on options. The Invoca team has really tried to understand our business model and needs to create the best solution for our business.
What do you dislike about the product?
Reporting is a bit hard to understand sometimes as it relates to bundles.
We also have found a road block trying to do dynamic IVR setups and routing based on zip code
We also have found a road block trying to do dynamic IVR setups and routing based on zip code
What problems is the product solving and how is that benefiting you?
We tried several call platforms before coming to Invoca that had limitations that has been mostly solved with Invoca. These include bundling and API integrations.
We also appreciate the ability to run syndicated offers and save on the minutes.
Lastly we have made some new business partners by Invoca's introductions.
We also appreciate the ability to run syndicated offers and save on the minutes.
Lastly we have made some new business partners by Invoca's introductions.
Invoca makes life easier
What do you like best about the product?
I like how the interface is user friendly and gives a detail breakdown on how the call performed and where it came from
What do you dislike about the product?
I don't like how in invoca you can't track conversions down to actual call date. When I mark a call as a sale it would create a new call that would represent as a sale.
What problems is the product solving and how is that benefiting you?
I use invoca mostly for call conversions and to forecast future call volume.
Valuable Performance Data at your Fingertips
What do you like best about the product?
Invoca's platform (incl. dashboard & reporting) is easy to use and provides relevant/useful data. We get very granular with our client reporting & metrics, and it's helpful to quickly access individual client details at the click of a button & instantly download activity.
What do you dislike about the product?
For being an apparent leader in this marketplace category, Invoca wasn't able to provide local phone numbers for one of our key client markets - which is not a small market. So we had to settle for 800-numbers which wasn't an ideal solution.
What problems is the product solving and how is that benefiting you?
We run comprehensive marketing campaigns for our small business clients, and our process/approach is heavily focused on marketing attribution - i.e. attributing spend to ROI metrics. In order to gauge a realistic cost per lead metric, we look at unique calls that have come in via our campaigns and Invoca allows us to accurately measure and attribute calls to specific media channels within our campaign.
Good Number Portability and Dynamic Campaign Tracking
What do you like best about the product?
The ability to port in our existing phone numbers but still retain ownership of the numbers for future use.
What do you dislike about the product?
Fees are on the high end of similar products.
What problems is the product solving and how is that benefiting you?
We have always been hesitant of doing call tracking with clients because of lack of number ownership. Campaigns with other products can assign numbers for tracking, but those numbers remain the property of the service and go away once an effort is over. Should a customer save the number, future calls would not go through. With Invoca, we could use our existing pool of "800/888/877" numbers that we already own, port them in to the system, and use them for dynamic call tracking campaigns. Should we ever decide to stop the campaigns, the numbers remain ours and the customers won't know the difference.
Excellent CTI
What do you like best about the product?
We are very reliant on our customer support team in the call center to help patients purchase procedures and the ability to track the source of calls has been extremely valuable. Thanks to an invoca salesforce integration, we're able to identify not only where a patient is calling from but what piece of marketing lead them to call in which helps personally tailor the customer experience in real time.
What do you dislike about the product?
I think the reporting could be improved. the ability to filter campaigns and numbers could be better.
What problems is the product solving and how is that benefiting you?
We're able to optimize our marketing materials and digital ads based on performance by identifying which pieces are driving calls to our call center.
Recommendations to others considering the product:
utilize training portal
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