Invoca
InvocaReviews from AWS customer
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Valuable Performance Data at your Fingertips
What do you like best about the product?
Invoca's platform (incl. dashboard & reporting) is easy to use and provides relevant/useful data. We get very granular with our client reporting & metrics, and it's helpful to quickly access individual client details at the click of a button & instantly download activity.
What do you dislike about the product?
For being an apparent leader in this marketplace category, Invoca wasn't able to provide local phone numbers for one of our key client markets - which is not a small market. So we had to settle for 800-numbers which wasn't an ideal solution.
What problems is the product solving and how is that benefiting you?
We run comprehensive marketing campaigns for our small business clients, and our process/approach is heavily focused on marketing attribution - i.e. attributing spend to ROI metrics. In order to gauge a realistic cost per lead metric, we look at unique calls that have come in via our campaigns and Invoca allows us to accurately measure and attribute calls to specific media channels within our campaign.
Good Number Portability and Dynamic Campaign Tracking
What do you like best about the product?
The ability to port in our existing phone numbers but still retain ownership of the numbers for future use.
What do you dislike about the product?
Fees are on the high end of similar products.
What problems is the product solving and how is that benefiting you?
We have always been hesitant of doing call tracking with clients because of lack of number ownership. Campaigns with other products can assign numbers for tracking, but those numbers remain the property of the service and go away once an effort is over. Should a customer save the number, future calls would not go through. With Invoca, we could use our existing pool of "800/888/877" numbers that we already own, port them in to the system, and use them for dynamic call tracking campaigns. Should we ever decide to stop the campaigns, the numbers remain ours and the customers won't know the difference.
Excellent CTI
What do you like best about the product?
We are very reliant on our customer support team in the call center to help patients purchase procedures and the ability to track the source of calls has been extremely valuable. Thanks to an invoca salesforce integration, we're able to identify not only where a patient is calling from but what piece of marketing lead them to call in which helps personally tailor the customer experience in real time.
What do you dislike about the product?
I think the reporting could be improved. the ability to filter campaigns and numbers could be better.
What problems is the product solving and how is that benefiting you?
We're able to optimize our marketing materials and digital ads based on performance by identifying which pieces are driving calls to our call center.
Recommendations to others considering the product:
utilize training portal
World Class Call Insights
What do you like best about the product?
I love this product! The technology is world class, the platform insights are in-depth and accurate & the client service is exceptional!
What do you dislike about the product?
Would love them to expand their offering into languages other than English.
What problems is the product solving and how is that benefiting you?
For the first time, we are now able to tie online efforts to offline conversions.
Recommendations to others considering the product:
When looking at different tools, i would ask each how they tie back into your ANA tool.
Invoca is a flexible tool and its integration is one of the aspects that make it clear that attribution through voice a part of the whole digital flow.
Invoca is a flexible tool and its integration is one of the aspects that make it clear that attribution through voice a part of the whole digital flow.
Great product & great people
What do you like best about the product?
Invoca helps us achieve a much higher ROI on purchased call transfers. They have a very intuitive UI and simple dashboards with the important information displayed in easy to digest reports. We've had questions several times and their support team has been extremely responsive and friendly.
What do you dislike about the product?
Their overly robust campaign options make setup confusing. A couple times, changes to their reporting interface has made exported data formatted differently and requires reworking of our internal processes.
What problems is the product solving and how is that benefiting you?
Invoca helps us optimize which sellers we buy from by utilizing talk times, call recordings and reporting.
Invoca is simple to manage.
What do you like best about the product?
I like the interface. It is relatively easy to use, figure out and navigate the interface. Adding accounts and campaigns is quick and painless. I like the ability to give clients access to view their performance. This helps me to explain and validate suggested marketing changes.
What do you dislike about the product?
I'm not positive about this, but I don't think I can track international calls with this tool. I don't like that notifications that go to clients always look like an email address with a phone number. It almost always confuses clients. - I would like to be able to create a super user without having the notification go to the client until i am ready to send it, I'd also like the ability to resend the notification without having to delete then re-enter the super user.
What problems is the product solving and how is that benefiting you?
Working for an agency, Invoca helps me track phone conversions in digital advertising campaigns. It also helps me to understand disconnects between advertising and customers.
Recommendations to others considering the product:
I would recommend Invoca to people looking to implement phone tracking in the U.S.
Insights that we have never had before!
What do you like best about the product?
Great setup and installation process that has led to data and insights that we have never had before.
What do you dislike about the product?
Would like to see a little more support and communication after setup timeframe.
What problems is the product solving and how is that benefiting you?
Helped us gain insights about visitors that used our site but did not interact online.
Using Invoca
What do you like best about the product?
Invoca allows even beginner users to be able to navigate the site with ease.
What do you dislike about the product?
One flaw of Invoca is the inability to delete unnecessary or old campaigns.
What problems is the product solving and how is that benefiting you?
We are able to track hundreds of campaigns and progress through the use of Invoca.
Great Asset
What do you like best about the product?
Lovely interphase and very user friendly. Love being able to quickly check how many calls are coming in. Always able to track a new marketing piece if needed.
What do you dislike about the product?
Would like to have more customization. It would be awesome to make this more in brand.
What problems is the product solving and how is that benefiting you?
Tracking effectiveness of our Ads. We are able to know exactly where a new patient came from whether it be a FB ad or a monthly newsletter. It has also been a huge benefactor in understanding the patients and what the user flow is like for them.
Recommendations to others considering the product:
Great for tracking a bunch of different types of advertisement. And getting the truest raw data straight from the client is awesome.
CFO
What do you like best about the product?
Working with account manager Michael Payne, he is very responsive and gets done what is needed in a timely manner.
What do you dislike about the product?
The delay on the PPC keyword tracking..
What problems is the product solving and how is that benefiting you?
PPC and SEO call tracking. Call attribution for every campaign. Optimize for conversions.
Recommendations to others considering the product:
Yes
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