Invoca
InvocaReviews from AWS customer
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No brainer for call tracking!
What do you like best about the product?
The switch to Invoca has been great for our team! We have access to so much more data than we ever did and has made a great difference in our marketing efforts. From the sales team, to onboarding, to our current CSM everyone is extremely helpful and has been fun to work with.
What do you dislike about the product?
Change in any software that you use daily can be tough, so figuring out the product and how to maximize the tools available to us was a little overwhelming in the beginning.
What problems is the product solving and how is that benefiting you?
Being able to use dynamic tracking on our sites and landing pages has been beneficial. We can track a customer's search journey along with the conversion!
Overall, I've had a good experience working with Invoca
What do you like best about the product?
I like the reporting and the transcripts. The interface is easy to use and find what you need.
What do you dislike about the product?
I would try to make it more intuitive on how to make changes to tags and understand what pages are tagged etc. Transcripts could be easier to navigate as well
What problems is the product solving and how is that benefiting you?
First and foremost, invoca has allowed for deeper marketing reporting which has helped show incremental performance through marketing
Invoca has great customer support!
What do you like best about the product?
I like their customer support the best! They are always quick to respond to our questions and our Customer Success Managers have been very friendly and helpful to work with.
What do you dislike about the product?
I can't think of anything at the moment! They are the best call tracking platform that we've used.
What problems is the product solving and how is that benefiting you?
Invoca is helping us solve how we are properly tracking phone numbers for lead attribution with Clients. It's beneficial because it provides more accurate data that we can share with our Clients.
Great Option for Detailed Call Tracking
What do you like best about the product?
I've used Invoca for a while now for my client. They have a very knowledgable team and are very timely with their support. The platform itself is easy to navigate, and the reporting can be as detailed as you want. They work well with other vendors and ensure that implementation is easy. I use the platform a few times a week to review calls. I would highly recommend this platform to marketers, agencies, businesses, and anyone who wants to be able to track multiple channels and implement sophisticated phone call tracking, whether for paid, organic, social, or traditional advertising.
What do you dislike about the product?
I have no encountered any downsides yet.
What problems is the product solving and how is that benefiting you?
With the help of Invoca we are able to track phone calls and see exactly where the calls are coming from (paid, organic, etc)
Best in class Call Tracking product and service.
What do you like best about the product?
While platform is very user friendly, the customer service from Danielle has been a 10/10 since day 1.
What do you dislike about the product?
Most companies seem to work more with CallRail and are unfamiliar with the Invoca product which can lead to slower learning curves.
What problems is the product solving and how is that benefiting you?
Invoca is helping me establish attribution utilzing marketing data captured in addition to better understanding call quality in efforts to optimize performance.
What a company!
What do you like best about the product?
I love the insights recieved from using the product, but the team is absolutely phenomenal. So easy to use, so easy to implement. I use this product every day.
What do you dislike about the product?
Nothing, loved everything about getting to work with them. The team was so great, and easy to work with through our integration.
What problems is the product solving and how is that benefiting you?
We use it to solve our quality of phone calls, as well as judge the validity of our Marketing efforts.
Overall Great Call Tracking Tool With Supportive Reps
What do you like best about the product?
The Invoca platform is simple enough to use - the learning curve is minimal, and we were able to get up-and-running very quickly. The account team is fantastic and responds to emails in a timely fashion. The integrations between Invoca and Google Ads + SA360 work well and are especially useful for reporting and campaign optimizations.
What do you dislike about the product?
The reporting tools can be a bit clunky. We have not found a way to have collaborative custom reports in-platform, as each one can only be viewed by the individual owner and can be only shared out (not editable). Also, you have to wait for an email link to download any reports/data rather than it going straight to your computer's files. Deeper integration with Microsoft Search Ads would be nice as well.
What problems is the product solving and how is that benefiting you?
Invoca helps us attribute calls & other down funnel metrics to our media campaigns - this allows us to give our client a more holistic view of account performance and how their ad dollars are being utilized.
Invoca calls provide comprehensive insights and analytics.
What do you like best about the product?
Ability to seamlessly integrate with various communication channels and provide detailed call analytics, which helps our company track and optimize our call performance effectively.
What do you dislike about the product?
Would be better if I can get an API calls.
What problems is the product solving and how is that benefiting you?
Its helping us to generate marketing reports, productivity report and analytics for the budget.
Invoca is the platform to go for tracking campaign performance in driving phone call leads.
What do you like best about the product?
Invoca has been a game-changer for us to track campaign performance in terms of driving phone call leads. By connecting Invoca and Google Ads data, we know what campaigns are driving our sales-related calls, compared with support-related calls. Their call transciption capability also enables us to analyze the calls and derive actionable insights, like discovering commonly asked questions for content creation on our website. We are now undertaking a trial on call leads coming from organic traffic, and the support they offered during the trial was exceptional.
What do you dislike about the product?
It was a little expensive to use Invoca, but it was worth the penny to measure the campaign effectiveness when your organization spends a lot on campaigns.
What problems is the product solving and how is that benefiting you?
Our major sales channel is phone call, so we wanted to know what campaigns are driving the most relevant calls. Invoca helped us track the campaign sources, so that we can attribute the phone call leads to the campaigns for budget allocation optimization.
Reliable
What do you like best about the product?
Our experience with Invoca has been exceptional (especially for our transition & implementation). Our transition from DialogTech was seamless & quick (considering the massive undertaking that it was). We use Invoca on a large scale - we have thousands of end users & locations accessing their accounts on a daily basis. It's easy to consume the data and information Invoca provides and has significantly improved our productivity in several departments (Marketing, Business Intelligence, Data Analytics). The call tracking is accurate and the call analytics + reporting are detailed. Invoca has been an extremely valuable asset to our business and we highly recommend it to other companies searching for a reliable call tracking solution.
What do you dislike about the product?
Invoca can be complex and technical (in our use case), an requires a deep understanding of layers of knowledge that build upon eachother. As a result of this, we have had to develop custom documentation that is tailored to the needs of our end users (that helps them to navigate and comprehend some of the more advanced aspects of Invoca). However, our use case is very specific and specialized! Invoca has fully supported us and we have used their existing documentation to supplement our own.
(This need for specialized documentation is specific to our own use case and they have been very supportive throughout).
(This need for specialized documentation is specific to our own use case and they have been very supportive throughout).
What problems is the product solving and how is that benefiting you?
Invoca has been a game changer for our business intelligence and marketing efforts. It provides valuable insights that were previously unavailable (summarizing patterns, recognizing sales opportunities, letting us drill down on our data from an overarching brand to a specific location as needed, etc). We use Invoca to manage thousands of franchise offices across several different brands (in different industries). It's a lot of data to sift through, and each franchise operates differently. One major missing piece of the puzzle for our previous call analytics solutions was the ability to track which marketing strategies were leading to actual calls (not just relying on asking customers over the phone "how they heard about us"). Invoca has enabled us to really drill down on our data and make informed & educated decisions for our marketing + business intelligence strategies.
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