Invoca
InvocaReviews from AWS customer
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Great Option for Detailed Call Tracking
What do you like best about the product?
I've used Invoca for a while now for my client. They have a very knowledgable team and are very timely with their support. The platform itself is easy to navigate, and the reporting can be as detailed as you want. They work well with other vendors and ensure that implementation is easy. I use the platform a few times a week to review calls. I would highly recommend this platform to marketers, agencies, businesses, and anyone who wants to be able to track multiple channels and implement sophisticated phone call tracking, whether for paid, organic, social, or traditional advertising.
What do you dislike about the product?
I have no encountered any downsides yet.
What problems is the product solving and how is that benefiting you?
With the help of Invoca we are able to track phone calls and see exactly where the calls are coming from (paid, organic, etc)
Best in class Call Tracking product and service.
What do you like best about the product?
While platform is very user friendly, the customer service from Danielle has been a 10/10 since day 1.
What do you dislike about the product?
Most companies seem to work more with CallRail and are unfamiliar with the Invoca product which can lead to slower learning curves.
What problems is the product solving and how is that benefiting you?
Invoca is helping me establish attribution utilzing marketing data captured in addition to better understanding call quality in efforts to optimize performance.
What a company!
What do you like best about the product?
I love the insights recieved from using the product, but the team is absolutely phenomenal. So easy to use, so easy to implement. I use this product every day.
What do you dislike about the product?
Nothing, loved everything about getting to work with them. The team was so great, and easy to work with through our integration.
What problems is the product solving and how is that benefiting you?
We use it to solve our quality of phone calls, as well as judge the validity of our Marketing efforts.
Overall Great Call Tracking Tool With Supportive Reps
What do you like best about the product?
The Invoca platform is simple enough to use - the learning curve is minimal, and we were able to get up-and-running very quickly. The account team is fantastic and responds to emails in a timely fashion. The integrations between Invoca and Google Ads + SA360 work well and are especially useful for reporting and campaign optimizations.
What do you dislike about the product?
The reporting tools can be a bit clunky. We have not found a way to have collaborative custom reports in-platform, as each one can only be viewed by the individual owner and can be only shared out (not editable). Also, you have to wait for an email link to download any reports/data rather than it going straight to your computer's files. Deeper integration with Microsoft Search Ads would be nice as well.
What problems is the product solving and how is that benefiting you?
Invoca helps us attribute calls & other down funnel metrics to our media campaigns - this allows us to give our client a more holistic view of account performance and how their ad dollars are being utilized.
Invoca calls provide comprehensive insights and analytics.
What do you like best about the product?
Ability to seamlessly integrate with various communication channels and provide detailed call analytics, which helps our company track and optimize our call performance effectively.
What do you dislike about the product?
Would be better if I can get an API calls.
What problems is the product solving and how is that benefiting you?
Its helping us to generate marketing reports, productivity report and analytics for the budget.
Invoca is the platform to go for tracking campaign performance in driving phone call leads.
What do you like best about the product?
Invoca has been a game-changer for us to track campaign performance in terms of driving phone call leads. By connecting Invoca and Google Ads data, we know what campaigns are driving our sales-related calls, compared with support-related calls. Their call transciption capability also enables us to analyze the calls and derive actionable insights, like discovering commonly asked questions for content creation on our website. We are now undertaking a trial on call leads coming from organic traffic, and the support they offered during the trial was exceptional.
What do you dislike about the product?
It was a little expensive to use Invoca, but it was worth the penny to measure the campaign effectiveness when your organization spends a lot on campaigns.
What problems is the product solving and how is that benefiting you?
Our major sales channel is phone call, so we wanted to know what campaigns are driving the most relevant calls. Invoca helped us track the campaign sources, so that we can attribute the phone call leads to the campaigns for budget allocation optimization.
Reliable
What do you like best about the product?
Our experience with Invoca has been exceptional (especially for our transition & implementation). Our transition from DialogTech was seamless & quick (considering the massive undertaking that it was). We use Invoca on a large scale - we have thousands of end users & locations accessing their accounts on a daily basis. It's easy to consume the data and information Invoca provides and has significantly improved our productivity in several departments (Marketing, Business Intelligence, Data Analytics). The call tracking is accurate and the call analytics + reporting are detailed. Invoca has been an extremely valuable asset to our business and we highly recommend it to other companies searching for a reliable call tracking solution.
What do you dislike about the product?
Invoca can be complex and technical (in our use case), an requires a deep understanding of layers of knowledge that build upon eachother. As a result of this, we have had to develop custom documentation that is tailored to the needs of our end users (that helps them to navigate and comprehend some of the more advanced aspects of Invoca). However, our use case is very specific and specialized! Invoca has fully supported us and we have used their existing documentation to supplement our own.
(This need for specialized documentation is specific to our own use case and they have been very supportive throughout).
(This need for specialized documentation is specific to our own use case and they have been very supportive throughout).
What problems is the product solving and how is that benefiting you?
Invoca has been a game changer for our business intelligence and marketing efforts. It provides valuable insights that were previously unavailable (summarizing patterns, recognizing sales opportunities, letting us drill down on our data from an overarching brand to a specific location as needed, etc). We use Invoca to manage thousands of franchise offices across several different brands (in different industries). It's a lot of data to sift through, and each franchise operates differently. One major missing piece of the puzzle for our previous call analytics solutions was the ability to track which marketing strategies were leading to actual calls (not just relying on asking customers over the phone "how they heard about us"). Invoca has enabled us to really drill down on our data and make informed & educated decisions for our marketing + business intelligence strategies.
Director of Call Center
What do you like best about the product?
Invoca is an excellent tool for reviewing calls, as it automatically scores your calls based on signals that we build out and provides transcripts of the call. This makes it a fantastic resource for our Quality Assurance team. On top of being a great tool, our support team, consisting of Mallory Capraro, Holly Jackson, and Isaac Huerta, is outstanding and makes us feel like we are their only client. We also appreciate the Invoca User Groups, where we can connect with other clients and learn how their companies utilize the software. This is a great opportunity to discover new use cases for Invoca in our own organization.
What do you dislike about the product?
There are still a lot of calls that we have to manually review and rescore because the system does not pick up the correct words.
What problems is the product solving and how is that benefiting you?
With so many calls inbound and outbound Invoca helps us to score a much larger portion of calls and alert us to any issues so we can work on them immediately. The software helps us to catch issues early on so that we can correct them before they become a larger problem. It is great at helping find the great calls so we can recognize our employees as well as alerting us to problem calls.
Great product with wonderful customer service
What do you like best about the product?
Invoca has proven indispensable for fulfilling our company's marketing and advertising requirements. Their team consistently provides exceptional support, promptly addressing and assisting with all inquiries. Working with them has been a pleasure, and we highly recommend their services.
What do you dislike about the product?
Invoca has been a great product for us. We are satisfied with the product as it suits all our needs at this time
What problems is the product solving and how is that benefiting you?
Call tracking for Google Pay per click advertising
Smooth product implementation
What do you like best about the product?
Your diligence addressing issues and the straightforward communication.
What do you dislike about the product?
In our project, what did not work well the lack of ongoing follow-up after the solution was implemented. There are questions that are only addressed on a reactive basis.
What problems is the product solving and how is that benefiting you?
Invoca's call tracking is helping us understand effectiveness of our dealer network response rate to consumer and bring KPIs we did not have before.
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