Sugar Sell Premier
SugarCRMReviews from AWS customer
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Robust Marketing Hub with a Learning Curve
What do you like best about the product?
I use Sugar Sell as our central hub for coordinating all our cross-channel promotional efforts, and it's essentially where we manage the life cycle of our customer interactions. I love that it gives us a unified view of every touchpoint, so my team knows exactly what a prospect has seen before we hit them with another campaign. I appreciate that Sugar Sell fixed our fragmented marketing by pulling everything into one place, solving the productivity lag we were facing. The automated triggers are fantastic as they show us real-time brand performance, making us more efficient and improving our conversion rates. I'm a huge fan of the hint feature and the Sugar BPM automation, which automatically pulls in social and corporate data for new contacts, saving my team a ton of manual research time. The automation engine is the real winner, allowing us to set up multistep workflows for lead routing and follow-ups without lifting a finger. Being able to see the entire history of a customer in one single pane of glass is what enables us to run a multichannel strategy effectively.
What do you dislike about the product?
If I'm being honest, the user experience can be a bit of a hurdle for new hires. The interface feels a little busy and dated compared to some of the modern, minimalist apps out there. I also think the flexibility in integrations could be improved, sometimes getting it to play nice with more niche third party marketing tools requires a bit too much API tinkering for my liking. Performance can also take a hit when we're running mass reports. You definitely have time to go grab a coffee while some of the deeper data queries are loading. It's a powerful tool, but it definitely requires some patience and a bit of a learning curve to get the most out of the UI.
What problems is the product solving and how is that benefiting you?
I use Sugar Sell as our central hub to coordinate cross-channel promotions, giving us a unified view of customer interactions. It solved our fragmented marketing by integrating tools, automating reports, improving efficiency, and boosting business conversion rates by targeting customers with the right message.
Unmatched Customization for Complex Enterprise Pipelines
What do you like best about the product?
I absolutely love Sugar Sell's unlimited, no-code customization feature for our hyper-specialized US enterprise compliance pipeline. It allows us to build a CRM that precisely aligns with our non-linear sales process, which is crucial for our niche business. This feature supports our need for granular stage tracking and caters to specific US milestones like Big 4 audit firm validation and procurement approvals. The fact that it requires no IT support makes it incredibly user-friendly and essential for maintaining organized deal tracking.
What do you dislike about the product?
Our compliance contract management tool has no native integration with Sugar Sell—we have to manually upload contract redlining status, procurement SOW approvals, and audit firm validation docs to Sugar Sell, and manually update deal stages when contracts are signed. This delays deal stage tracking and creates a disconnect between contract progress and sales pipeline data.
What problems is the product solving and how is that benefiting you?
I use Sugar Sell for its unlimited, no-code customization, allowing me to create a non-linear US enterprise compliance sales pipeline tailored to our niche process, solving HubSpot’s customization limits. It organizes deal tracking with hyper-specific milestones, avoiding chaos and ensuring all steps are aligned.
Simplifies the Selling Process with Room for Growth
What do you like best about the product?
I like how simple yet powerful Sugar Sell is. It removes friction from the selling process; setting up offers is quick, and the flow is intuitive. I appreciate that I don’t need to depend on multiple tools, and I enjoy the clean interface and the speed at which things can be launched. Sugar Sell brings structure to what is otherwise a very fragmented process. The interface is clean and simple, reducing mistakes, speeding up execution, and making adoption easier. Quick setup means I can respond faster to opportunities, launch offers, experiment, and adjust without technical bottlenecks. This agility is a big part of the value for me. The initial setup was very easy, with quick onboarding and minimal configuration, allowing us to be up and running fast.
What do you dislike about the product?
Because it focuses on simplicity, there are moments where I wish for a little more depth. For example in analytics and workflow customization. It’s not a blocker, but it would elevate the platform. Stronger analytics around conversions, drop-offs, and performance by offer/channel would help drive better decisions. On workflows, conditional paths, automated actions, and deeper customization would support more complex sales motions and team usage.
What problems is the product solving and how is that benefiting you?
I use Sugar Sell to create and manage sales pages efficiently. It structures the selling process, turning interest into revenue by improving visibility and capturing payments and customer details.
Profitable and Easy with a Few Snags
What do you like best about the product?
I appreciate Sugar Sell because it allows me to deliver an adequate product on time, which is crucial for my business. I mostly like how it helps me earn a lot of profit and assists with fast delivery. The initial setup of Sugar Sell was very easy, which made the whole process smooth for me.
What do you dislike about the product?
Payment delayment
What problems is the product solving and how is that benefiting you?
Sugar Sell helps me deliver adequate products on time, contributing to efficient sales processes.
Clean Design and Effortless Selling Boost Sales
What do you like best about the product?
Clean design, fast setup, and easy selling tools that save time and boost sales.
What do you dislike about the product?
Limited customization options and fewer advanced features.
What problems is the product solving and how is that benefiting you?
Sugar Sell simplifies setting up and managing online sales without technical hassle. It saves me time by handling payments and product delivery in one place. This lets me focus more on creating and promoting my products.
Modern, Practical, and Effortless to Use
What do you like best about the product?
Easy to use and very practical, looks modern
What do you dislike about the product?
Something imes connectivity fails and laggy
What problems is the product solving and how is that benefiting you?
Na
Sugar Sell Makes Lead Tracking Effortless with Powerful Automation and AI
What do you like best about the product?
As i work in the company which is product based and they have there own SAAS based application , we have large set of sales Team, so they use sugar-sell,its very easy to track the leads and the dashboard is great as well, its very simple clean and we can customize, the automation feature is great, its save lot of time as it automatically send reminders and update the records, andSugar Predict AI feature is help us focusing on leads which is potential that can we can crack it
What do you dislike about the product?
the customization settings is complex, and some time it takes a time to load if the dashboard has huge data and alsofew features from desktop is missing in moble application
What problems is the product solving and how is that benefiting you?
previously we use to maintain an excel file or need to keep checking emails, so our leads use to get missed,now beacuse of the application we can get all the customer information and updates at one place, so tracking and updating the data is easy now
A unified CRM that keeps teams connected
What do you like best about the product?
I used SugarCRM Solution Suite for a client project where we needed one platform to manage sales, marketing and service without juggling multiple tools. What stood out early was how the system pulls everything into a unified customer view. Having a clear customer 360 view made it much easier to see sales history, marketing interactions and open support cases in one place instead of searching across tabs or tools. Setting it up took some time because SugarCRM Solution Suite is highly flexible. We configured custom workflows, automations and a few sales processes and once everything clicked, the daily use became smooth. I liked that the interface stays consistent across modules, so learning new parts of the Suite didn’t feel difficult.
On the sales side, Sugar Sell helped the team prioritize opportunities better and manage the pipeline more effectively. The forecasting tools and insights came in handy, especially when we needed clarity on which deals were actually moving. The Revenue Intelligence features were useful because It pulls data from connected systems and shows upsell opportunities or customers at risk of churning without extra manual effort. For marketing, Sugar Market made it easier to create campaigns and track engagement. Lead scoring worked well for identifying warm prospects and being able to tie those leads back into the unified view helped a lot with handoffs to sales. The service team used Sugar Serve for case management. Features like routing, SLA configuration and multi-channel support (email, chat, voice) helped them respond faster. Centralizing customer interactions improved the accuracy of service conversations, giving agents full visibility into each customer’s history.
We also configured the Microsoft Connector in SugarCRM Solution Suite, which uses OAuth2 to connect to Microsoft API services. This setup allowed us to sync emails through Exchange online and access OneDrive and SharePoint via the Cloud Drive dashlet feature. Once the connector and permissions were properly set, attaching or retrieving files directly inside SugarCRM Solution Suite became much easier. The customer support team was helpful whenever we needed guidance and the documentation made the integration straightforward to follow.
One thing I appreciated was how easily SugarCRM Solution Suite connected with other systems. The open API and ERP integration options were helpful since the client had a few legacy systems that still needed to be part of the workflow. Overall, SugarCRM Solution Suite felt like a flexible platform that could scale with different teams. It took effort to configure everything the way we wanted, but once the workflows, automations and integrations were in place, it became a solid day-to-day system. The combination of automation, AI-driven insights and the unified customer view made work across sales, marketing and service feel more connected and organized.
On the sales side, Sugar Sell helped the team prioritize opportunities better and manage the pipeline more effectively. The forecasting tools and insights came in handy, especially when we needed clarity on which deals were actually moving. The Revenue Intelligence features were useful because It pulls data from connected systems and shows upsell opportunities or customers at risk of churning without extra manual effort. For marketing, Sugar Market made it easier to create campaigns and track engagement. Lead scoring worked well for identifying warm prospects and being able to tie those leads back into the unified view helped a lot with handoffs to sales. The service team used Sugar Serve for case management. Features like routing, SLA configuration and multi-channel support (email, chat, voice) helped them respond faster. Centralizing customer interactions improved the accuracy of service conversations, giving agents full visibility into each customer’s history.
We also configured the Microsoft Connector in SugarCRM Solution Suite, which uses OAuth2 to connect to Microsoft API services. This setup allowed us to sync emails through Exchange online and access OneDrive and SharePoint via the Cloud Drive dashlet feature. Once the connector and permissions were properly set, attaching or retrieving files directly inside SugarCRM Solution Suite became much easier. The customer support team was helpful whenever we needed guidance and the documentation made the integration straightforward to follow.
One thing I appreciated was how easily SugarCRM Solution Suite connected with other systems. The open API and ERP integration options were helpful since the client had a few legacy systems that still needed to be part of the workflow. Overall, SugarCRM Solution Suite felt like a flexible platform that could scale with different teams. It took effort to configure everything the way we wanted, but once the workflows, automations and integrations were in place, it became a solid day-to-day system. The combination of automation, AI-driven insights and the unified customer view made work across sales, marketing and service feel more connected and organized.
What do you dislike about the product?
The main challenge for me was the initial setup. SugarCRM Solution Suite gives a lot of flexibility, but that also means the configuration screens can feel a bit overwhelming at first. Getting workflows, automations and the Microsoft integration fully set up took more time than expected. Once everything was configured, it worked well, but the early learning curve was definitely there.
What problems is the product solving and how is that benefiting you?
SugarCRM Solution Suite helped us bring everything into one place instead of using separate tools for sales, marketing and service. Having a unified view of each customer made a big difference, we could see opportunities, campaign activity and support history together, which improved coordination between teams. The Customer 360 approach also helped us avoid missed follow-ups because everyone was looking at the same information. Sales team got clearer pipeline visibility and more accurate forecasting. Marketing team had an easier time managing campaigns and scoring leads. The service team benefited from automated case routing and SLA tracking, which helped them respond faster. The Microsoft integration also helped by keeping emails and files in SugarCRM Solution Suite instead of switching between different apps. Overall, it reduced manual work and made our daily processes more organized and connected.
Reliable
What do you like best about the product?
They are very confident in what they do and they are doing it very fast. There is always very little of what I have to explain.
What do you dislike about the product?
I don't think there is anything I don't like about this software
What problems is the product solving and how is that benefiting you?
Sales analysis, product performance, customer performance
Positive experience
What do you like best about the product?
It links our existing legacy system and shows great intuitive reporting and visuals for tracking
What do you dislike about the product?
It does the job required i havent got much to dislike
What problems is the product solving and how is that benefiting you?
Shows wide range of data and reporting, assists tracking of opportunities.
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