Meltwater Suite

What do you like best about the product?

Pulling a lot of information into one place

What do you dislike about the product?

I feel that there is information that is not being brought up, and that the AI analyses can be inaccurate

What problems is the product solving and how is that benefiting you?

Understanding consumers' attitudes towards our products

What do you like best about the product?

I really like Meltwater. I find the Boolean logic very satisfying to write, and I enjoy the complex nature of crafting these algorithms. I also like how I can quantify and provide interfacing reports based on concepts using data, as I'm a very data-driven person. I'm a big fan of the insight reports and have been getting into the dashboards more.

What do you dislike about the product?

The more data that you pull, the more I run into errors. It says too much data, issues like that. When I create working reports or dashboards, they suddenly don't work if time goes by, so I have to redo things all the time. I find the system buggy.

What problems is the product solving and how is that benefiting you?

I use Meltwater to quantify the impact of our research and opinions by capturing media and social conversations, helping us see their effect on public dialogue.

What do you like best about the product?

The Meltwater tool is highly customizable, making it a good option for any organization looking to track their media footprint and strengthen strategy moving forward.

What do you dislike about the product?

Of course, many of their products are add-ons, which inflates the price and makes the platform feel less united.

What problems is the product solving and how is that benefiting you?

Meltwater offers an easy way to track KPIs and present them easily. This makes my life much easier and helps leadership visualize our team's work and ROI.

What do you like best about the product?

The UX is the best I’ve seen across different platforms. It’s easy to use and feels very intuitive.

What do you dislike about the product?

The support ticketing system is not the best. In particular, extracting data to understand adoption and user KPIs is very, very difficult. The segregation of duties around roles and responsibilities is also not easy at all. From a technical perspective, it’s not the best, and we’ve also had a lot of issues with the API connection. Overall, they could improve on the technical side.

What problems is the product solving and how is that benefiting you?

They’re migrating us to Explore+, so this may partially resolve the technical issue.

What do you like best about the product?

Meltwater's biggest strength is having social management, social listening, and analytics all in one place. It helps me monitor industry conversations, track performance, and quickly turn insights into action.

What do you dislike about the product?

The platform can feel complex to navigate, and reporting often requires additional manual work to get exactly the insights I need. Some workflows are less intuitive than specialized social media management or analytics tools.

What problems is the product solving and how is that benefiting you?

Meltwater helps me manage social media, monitor industry conversations, and track performance in one platform. It saves time, improves visibility into audience engagement, and helps inform content and campaign decisions.

What do you like best about the product?

I like that Meltwater allows me to find media contacts on certain specific topics. I also appreciate being able to look for articles that mention the topics I'm interested in, which helps me develop pieces and articles relevant to our target audiences.

What do you dislike about the product?

I would like more scope in looking for articles behind paywalls. Also, there are many articles written in languages from Asia and The Pacific, that Meltwater cannot find. The initial setup isn't so easy because you have to study a lot of the features before you're able to take advantage of them or use them to their fullest potential. I also only want to search for articles and authors that cover Asia and the Pacific but Meltwater keeps giving me suggestions from the United States. I need Meltwater to refine this.

What problems is the product solving and how is that benefiting you?

Meltwater helps me find media contacts on specific topics and look for articles that mention topics I'm interested in, which aids in developing relevant pieces for our target audience.

What do you like best about the product?

I like Meltwater because it allows me to look across brands at sentiment analysis. It's very user-friendly, and I can easily look up articles. The tool really helps me understand my client's brand and identify areas of strength and weakness in the media and social media landscape. The setup was very easy, super user-friendly, and didn't take long.

What do you dislike about the product?

I think sometimes I'm a little curious if the numbers are all quite right. It feels like different functionalities give different numbers, and the numbers aren't always as clean as I would like.

What problems is the product solving and how is that benefiting you?

I use Meltwater for sentiment analysis across brands. It's user-friendly and helps me understand my client's brand, highlighting strengths and weaknesses in media and social media landscapes.

What do you like best about the product?

What stands out to me about Meltwater is its ability to transform complex media and social data into actionable insights. I like that the company combines technology, AI, and customer focus to help businesses make smarter decisions in real time.

What do you dislike about the product?

If I had to pick one thing, it would be the learning curve that can come with such a feature-rich platform. But I see that as a natural challenge of a powerful product rather than a major drawback.

What problems is the product solving and how is that benefiting you?

Meltwater helps organizations cut through information overload by transforming media and social data into actionable insights. This benefits me because I believe better decisions come from better information, and I enjoy working with solutions that create measurable business impact.

What do you like best about the product?

I love that Meltwater is a comprehensive tool for our marketing communications team. We regularly use the media relations and engage (social media) functions. The reporting is much easier than our experience with Cision was; after the dashboards are set up, it's quick to grab the stats we need.

What do you dislike about the product?

Our organization's analytics reporting is niche and has a very specific format, so unfortunately we're not able to use a lot of the cool Meltwater features like sharing newsletters and interactive reports. We have to manually grab the stats and/or charts to put into our organization's Word document.

What problems is the product solving and how is that benefiting you?

We really struggled with reporting when we used Cision. It would take hours upon hours. With Meltwater, it's much faster...like 5 minutes. Our reps have always been very helpful with troubleshooting any issues.

What do you like best about the product?

Meltwater offered a simple to read dashboard.

What do you dislike about the product?

The free education license was very limited at that time about five years ago.

What problems is the product solving and how is that benefiting you?

Social media KPIs help build clear goals.