Meltwater Suite

What do you like best about the product?

What I appreciate most about Meltwater is that it brings media monitoring, social listening, and reporting together in a single platform instead of requiring multiple separate tools. We use it to monitor brand mentions, industry trends, and competitor activity across online news and social channels, and the real-time alerts help us react much faster when something important happens. The search functionality is flexible, allowing us to build detailed keyword queries that filter out irrelevant results. I also like the dashboards because they make it easy to share campaign performance and media coverage with stakeholders without spending hours preparing reports manually. The platform has become an important source of market intelligence rather than just a media monitoring tool.

What do you dislike about the product?

Setting up effective searches requires some practice, especially when building more advanced Boolean queries. During the first few weeks we needed to refine our searches several times before the results became consistently relevant. The platform offers a wide range of analytics and reporting options, which is a strength, but it can feel overwhelming for new users. I would also like more flexibility when customizing certain dashboards and reports for different stakeholders. Some experienced users have also noted that getting search queries right is one of the biggest factors in obtaining high-quality results.

What problems is the product solving and how is that benefiting you?

Before using Meltwater, monitoring media coverage and online conversations meant checking multiple websites, social platforms, and news sources separately, which made it difficult to identify trends quickly or measure the impact of our communications. With Meltwater, we now receive real-time alerts, track share of voice, monitor competitor activity, and measure campaign performance from one central location. This has reduced the time spent collecting information manually, improved the quality of our reporting, and helped our team respond more quickly to emerging topics and potential reputation issues. Having historical data and consolidated dashboards has also made it much easier to identify long-term trends and support strategic decision-making.

What do you like best about the product?

The interface, it's easy to use and really helps me gaining valuable insights for my clients.

What do you dislike about the product?

It's very slow when using it, UX/UI design is not really good. For example, if you have multiple saved searches and you want to scroll to the last one, you have to click 'show more' all the time. It would be better if you can just scroll down instead of having to click 'show more' 80 times.

What problems is the product solving and how is that benefiting you?

It really helps me to stay informed of my clients, especially with the alerts for saved searches. This way we are always up to date

What do you like best about the product?

I find the automatic keyword search function for articles published online in a newsletter format particularly positive. It's especially practical to be able to sort the published articles by reach, date, or other criteria. Furthermore, the search seems quite reliable to me, more so than Google Alerts or similar services.

What do you dislike about the product?

The system is not very customizable. Users have little control over many design elements within the program. For example, the date is displayed in a specific way, without the option to switch it to the American metric system. Furthermore, bugs occur frequently, which customer support is quick to fix, but which nevertheless do appear.

What problems is the product solving and how is that benefiting you?

We can send an email to our member companies relatively easily (this takes about two hours) reporting on today's media situation and what is currently occupying the industry.

What do you like best about the product?

easy to navigate UI and UX, AI summary is powerful and enhance the work efficiency

What do you dislike about the product?

Keywords setup and manually change sentiment or delete irrelevant mentions are still challenges

What problems is the product solving and how is that benefiting you?

social listening to understand the current trends, help with ideation

What do you like best about the product?

The alerts have been integral for staying on top of breaking news regarding our association’s members

What do you dislike about the product?

Sometimes difficult to differentiate keywords based on context

What problems is the product solving and how is that benefiting you?

Solving problems of keeping up to date on our association’s members, allowing us to receive updates in real time to share unfortunate but necessary news as quickly as possible

What do you like best about the product?

I find the custom tags in Meltwater very helpful, especially for tagging articles. The search settings also help me a lot, making this platform the only one we rely on for tagging articles effectively. I really like the media backlog feature as well. The analyze graphs available are a feature I particularly appreciate, as I often look for data to compare our clippings year over year. It's also useful to analyze our clippings month to month and see the share of voice against competitors and our own brands.

What do you dislike about the product?

Some of the UI/UX could be better. I am always using workarounds to select all articles or download all articles. When selecting all through Monitor, you can't tag all without scrolling through the entire set of numbers. It's really frustrating if I want to tag 100+ articles all at once.

What problems is the product solving and how is that benefiting you?

I use Meltwater for tagging articles, media research, and trend research. Custom tags and search settings are helpful, and the media backlog works well.

What do you like best about the product?

Meltwater's best feature is media and social media monitoring, which is pretty comprehensive and reliable.

What do you dislike about the product?

Meltwater is more expensive than comparable competitors. In my experience, customer success managers were unhelpful. Journalist profiles were often out-of-date. User interface was consistently slow to load.

What problems is the product solving and how is that benefiting you?

Meltwater provided regular reports on media mentions and sentiment that we would not have been able to track with Google Alerts, alone.

What do you like best about the product?

Meltwater's real value is in surfacing what people are actually saying about a brand, product, or industry in their own words — capturing sentiment and tonality so you can tell whether conversations are trending positive, negative, or getting lost in the noise. It helps you spot emerging consumer needs, complaints, or preferences early, which can feed directly into product development and marketing decisions rather than relying on surveys or assumptions. The influencer identification features also show which voices consumers actually trust and engage with, giving a clearer read on who's shaping opinion in a given space. And because it tracks sentiment shifts in real time, it's useful for catching early signs of consumer frustration before they snowball into a wider backlash — letting a brand respond while it's still a small issue rather than a full-blown crisis.

What do you dislike about the product?

Less Flexibility on social dashboards and lack of customizations which creates problems to filter out specific campaigns from the overall data.

What problems is the product solving and how is that benefiting you?

Social Listening - being able to listen to consumer voices and mentions across all platforms help understand business problems better.

What do you like best about the product?

Very thorough media monitoring. I love the Media Centre—it makes sending out releases so easy and accessible for multiple users. It’s also a great place to store contact information for media outlets. The analytics are good, and the Meltwater team is very responsive. Overall, the platform offers great learning opportunities through their learning videos and conferences.

What do you dislike about the product?

The price is quite high. As it creeps up, we are considering other options. Many of the "service packages" contain features we don't really use. There should be more flexibility in choice. Price is a main concern. We were subscribed to a monitoring service that was absorbed by Meltwater. I was not part of the integration process.

What problems is the product solving and how is that benefiting you?

Our media email lists were usually groups created and housed in our media liaison's email address book. This caused problems if they were away from work and we needed to send a media release out. Having them housed in Meltwater, along with media release/statement/advisory templates is a game-changer.

What do you like best about the product?

Pulling a lot of information into one place

What do you dislike about the product?

I feel that there is information that is not being brought up, and that the AI analyses can be inaccurate

What problems is the product solving and how is that benefiting you?

Understanding consumers' attitudes towards our products