Meltwater Suite
MeltwaterReviews from AWS customer
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Meltwater - A Comprehensive, Quality Tool
What do you like best about the product?
Meltwater offers a very comprehensive tool that allows our team to identify up-to-the-minute media and social media traction and the ability to understand its impact. The tool has been easy to navigate and best of all we have customized it to fit our needs. Also, anytime we have needed help, Meltwater's support team has quickly responded to assist us with our needs.
What do you dislike about the product?
I can't say there is anything we dislike. It does take some time to set up and understand how to navigate but I have not found it to be difficult and I certainly did not grow up in the tech age!
What problems is the product solving and how is that benefiting you?
There have been many times when our Meltwater monitoring uncovers a news story or social media issue that we need to be aware of. Even though we have other resources, Meltwater many times catches it first and we can then use the tool to help us understand the reach and traction of what we are monitoring.
Recommendations to others considering the product:
We've tried other services and Meltwater is the best!
Love the platform, provides a lot of amazing insights into PR and media reporting.
What do you like best about the product?
Account team is very responsive; coverage insights are very helpful
What do you dislike about the product?
The media database emails arent current. Broadcast is a bit slow sometimes.
What problems is the product solving and how is that benefiting you?
Able to capture a lot of coverage, spikes in coverage in real time. Account team is able to update search terms for us very quickly - love that!
Meltwater has good reporting tools that continue to expand.
What do you like best about the product?
Meltwater has expanded their social listening tools, and continue to improve reporting. The interface is fairly intuitive, and organized around creating reports. The account staff are knowledgeable and willing to help with using the product. I like being able to export the base data layer and check the articles that contribute to the report.
What do you dislike about the product?
A limited number of user logins even though it's an expensive tool (not more expensive than competitors, but a big line item just the same).
What problems is the product solving and how is that benefiting you?
We are able to demonstrate the results of our PR efforts.
Longtime user and recommend Meltwater to all my clients as they grow!
What do you like best about the product?
ease of use, customer service, funstionality and data base
What do you dislike about the product?
it is more expensive than similar services
What problems is the product solving and how is that benefiting you?
strategic targeted outreach is made easier using meltwater, ability to reach large number of jouralists quickly and easily, ease of report creation for clients
Jordan's Meltwater Review
What do you like best about the product?
The thing I like best about Meltwater is the platform's usability. As a public relations professional, every day is spent researching and finding contact information for the latest press send, and Meltwater allows you to intuitively build reporter lists that are finely tuned to your subject matter. If there's one thing I've learned about reporters, it's that they don't like to receive irrelevant press releases, so to be confident in who we're targeting with our sends is invaluable.
What do you dislike about the product?
Despite the platform being easy to navigate, it still has a few kinks that force you to be creative when using it. One of those is the "beat" filtered search tool. When trying to eliminate reporters that aren't relevant to the topic of your press send and separating by beat, it generates a list of reporters that all list that beat. Unfortunately, Meltwater does not have a way to pick beats you want to exclude. It would help if there was a feature to keep the reporters narrowly focused on the beat of interest and adjacent beats, but remove reporters whose beat breadth is much broader and not of interest for your reporter list.
What problems is the product solving and how is that benefiting you?
My everyday day-to-day work is almost entirely accomplished on Meltwater. It is vital to have an all-in-one platform where you can compose press sends, build reporter lists to send to, and then collect reports on coverage of your work. I'm not sure what we would do if we didn't have Meltwater, as it would require us to be on multiple platforms and constantly transferring information between them. Instead, we have a one-stop shop that make each day more seamless and efficient.
Clean, Clear and Flexible for our Needs
What do you like best about the product?
I appreciate that Meltwater has a clean and clear interface, and that the platform is comprehensive of many different aspects of digital marketing (social listening, news analysis, publishing, etc.) It's easy to access all the information we need in one place, which is quite helpful for a small and nimble business.
What do you dislike about the product?
As of now, I haven't found many downsides of the tool. I would like if Meltwater could include their audience analysis in the original subscription plan; that would be useful for our company but I'm not sure we can add it to our existing subscription. Otherwise, this is a great platform. Our representative is always available and willing to help.
What problems is the product solving and how is that benefiting you?
We are monitoring our news coverage, monitoring our audience, publishing via social and tracking progress on our social platforms. We are a new company, so monitoring coverage (and topic mentions within our industry) is crucial for us to get off the ground. Additionally, we have a small and nimble team, and having all our tools and insights in one platform is immensely useful. It allows us to be quick and efficient.
Best available PR and media monitoring tool
What do you like best about the product?
The best is the ease of search function.
What do you dislike about the product?
The lack of an AI to help develop better searches for me.
What problems is the product solving and how is that benefiting you?
We can see where the conversations are about our brand and addressing developing issues. Most valuable is the ability to communicate better internally on what truly is an issue, vs. an anecdote.
Gives Valuable Insight
What do you like best about the product?
Meltwater is easy to use and convenient. There is prompt support through the Account Managers and the online chat. Their global team can help refine searches for different languages.
What do you dislike about the product?
Their social program only tags if published on Meltwater. I hope they update that. Also, it would be great if you could add notes to stories in Explore, especially because of foreign languages.
What problems is the product solving and how is that benefiting you?
It has helped us with social metrics and understanding press coverage of our brand. I can not stress how much it has helped with these.
Positive - it's helped streamline our campaigns and the Klear team is available & resourceful
What do you like best about the product?
The insights on the influencers' audience and the networks feature to generate similar leads.
What do you dislike about the product?
The metrics on posts lag and not the TikTok frendliest
What problems is the product solving and how is that benefiting you?
Streamlining influencer activity in general, increasing exposure to relevant influencers to tap into for different campaigns, increasing insights on the influencers' audience and social metrics.
Recommendations to others considering the product:
Reach out for all questions - the team is really helpful!
Application support engineer
What do you like best about the product?
The management and team, they are very supportive. The environment is employee friendly and lot of events are there. The pay a lot of emphasis on employee well being.
Lots of perks and benefits are there.
Lots of perks and benefits are there.
What do you dislike about the product?
There is nothing to dislike. I learnt a lot.
What problems is the product solving and how is that benefiting you?
They are providing a good data for marketing and market evaluation.
Recommendations to others considering the product:
One of the great product for media monitoring and management.
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