Meltwater Suite
MeltwaterReviews from AWS customer
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The verdict is still out with Meltwater
What do you like best about the product?
I like the editor search feature because it really helps our team.
What do you dislike about the product?
The support is just ok and not that in-depth
What problems is the product solving and how is that benefiting you?
Editor research, media monitoring
Decent Technology, Horrible Customer Experience with Sales Staff
What do you like best about the product?
Overall, I like the technology. It works the way you need it to, mostly. And the user interface looks pretty good.
What do you dislike about the product?
Without a doubt the biggest downfall of Meltwater is their overly aggressive sales staff. They are honestly the most infuriating people on the planet. They are relentless, and honestly we probably would have signed on with their platform a year earlier, had we not been so annoyed by their sales person. I've heard this feedback from other industry professionals, as well.
As a PR tool, their monitoring is great for online and digital, but a nightmare for print and TV. They integrate with TV eyes, but not well. And they say they get RSS for print, but have missed almost 100 percent of print coverage for our brands, even in outlets like NYT and USA Today.
As a PR tool, their monitoring is great for online and digital, but a nightmare for print and TV. They integrate with TV eyes, but not well. And they say they get RSS for print, but have missed almost 100 percent of print coverage for our brands, even in outlets like NYT and USA Today.
What problems is the product solving and how is that benefiting you?
Meltwater is great for tracking our media placements across digital.
A marketing manager in the digital world.
What do you like best about the product?
I really like the fluid and modern interface, it is easy to use and makes its start simple. It has a very good support which means that we can almost always solve any problem that is presented to us quickly. I love how incredible it is to compile and manage all social networks in a chronological timeline.
What do you dislike about the product?
I would like to be able to customize the reports more so that they are more specific. Specifically when extracting agent reports, I would like to see information that is not there yet, for this reason I think it would be of great benefit to admit a deeper customizable report function. It would also be nice to have more customization available with panels and other widgets.
What problems is the product solving and how is that benefiting you?
We use Meltwater especially as a search and monitoring tool for the organization. It helps us to know when they mention our brand in any media and the potential reach we get from our proactive efforts. In addition, we are currently starting to implement Meltwater as a way to connect with journalists and any other source that is interested in the content we are developing.
Recommendations to others considering the product:
Meltwater has a platform that is really effective for businesses of any size. It has many features and the accessories continue to grow. If you don't have a way to track brand mentions and search the media for information relevant to your industry, Meltwater is an excellent option to consider.
A powerful PR tool
What do you like best about the product?
I love the Outreach tool that allows me to contact media directly in the program and track who read, skimmed or ignored my messages. This allows me to adequately follow with specific people. Another great feature is the reporting capabilities Meltwater has.
What do you dislike about the product?
It is probably the priciest of the tools, and every add-on is thousands of dollars. Sometimes, in the implementation and set up phase, the tool might get a little confusing, but there was someone I could contact every step of the way. If you don't know how to use Boolean search commands, you'll have to get acquainted with it so you can execute searches the right way, because the keyword search doesn't work as it should sometimes and needs manual tweaking.
What problems is the product solving and how is that benefiting you?
Monitoring our own brand, as well as our competitors, on social media and the news. We realized we could use it to see who is talking about our competitors and what our competitors are promoting on the wire, so then we can try to launch a similar campaign, or a follow-up story idea to capitalize on the momentum.
Recommendations to others considering the product:
If you have the budget for Meltwater, go for it. Yes, it is very expensive, but it is worth it. If you have any questions, you can always contact your success specialist (your account manager) and he/she will help you optimize your account and utilize the tool to the full extent, so you get your money's worth.
Good reporting, lacks impact in Canada
What do you like best about the product?
Reporting has its benefits for press monitoring let's you provide detailed reports.
What do you dislike about the product?
The press pitch module lacks Canadian contacts and also misses searching Canadian national newspapers, like Globe and Mail.
What problems is the product solving and how is that benefiting you?
Was not picking up all our mentions, google alerts did better. Benefits were for reports compiling that saved time.
Great tool to monitor your brand
What do you like best about the product?
Great tool to monitor your brand on internet (media, social media, etc). Once configuration is done you don't have anything more to do. Especially useful for social media (when you're not tagges) and for web media (as you can monitor also your products name even if your company is not mentionned).
What do you dislike about the product?
At the beginning some sources were not considered by Meltwater and we had to enter the articles manually. But after mentionning it to our account manager it has been quickly resolved by adding the sites.
Another negative point is that there is no API (we wanted to connect the tool with our global marketing report but no API seems to exist for now).
Another negative point is that there is no API (we wanted to connect the tool with our global marketing report but no API seems to exist for now).
What problems is the product solving and how is that benefiting you?
Great time saver for monitoring. Same for reporting thanks to the PR reports we make with the platform. Make a great analysis of our positionning (number of articles, reach, positionning again competitors, etc)
Meltwater is easy to use to send out releases and provides good use data.
What do you like best about the product?
Sending out releases is easy once I develop the list or reporters for a particular topic. I also like the rapid feedback on who is opening the email, etc.
What do you dislike about the product?
The beats listed for reporters don't always align with what I am looking for, so I don't find some reporters I need to include on my lists.
What problems is the product solving and how is that benefiting you?
The main problem is easy distribution of information. The benefit is getting a sense of what kind of information attracts engagement and what doesn't. I don;t want to clutter reporters' inboxes with material they don't want.
Recommendations to others considering the product:
Be careful about how you identify beats.
Excellent customer service for a great product
What do you like best about the product?
Comprehensive media monitoring and large reporter database.
What do you dislike about the product?
Building and designing news releases could be more intuitive and simpler.
What problems is the product solving and how is that benefiting you?
Sending news releases, and automated daily news clips services. Streamlined services into one vendor, cut staff time to produce clips.
Valuable Platform; Fabulous Customer Service
What do you like best about the product?
The influencer database. The almost 24-7 customer service from our rep Andie --- FABULOUS!!!! Give her a raise! She always available when I've contacted her and always willing and able to help in any way I need. That's unseen in today's world. The media monitoring service is also terrific.
What do you dislike about the product?
The intense sales push. Ours wasn't too bad, but when I have tried to "sell" your fabulous customer service and wonderful platform and media monitoring service to colleagues, they UNIVERSALLY SAY, they can't handle the extremely pushy sales people and can't get beyond them to even learn about the amenities of the program.
What problems is the product solving and how is that benefiting you?
No problems. Benefits are listed above....all fabulous.
Recommendations to others considering the product:
Get beyond the intensity of the sales people who are relentless and won't listen very well. The platform is fabulous and you'll never find this kind of customer service from any competitor that we've experienced.
Insightful intellgence
What do you like best about the product?
Terrific customer service. Regular follow-up on newly created searches, and regular suggestions for relevant searches and products.
What do you dislike about the product?
Takes some work in getting proper searches, finding the balance between too much information and not enough.
What problems is the product solving and how is that benefiting you?
Allows me to pinpoint issues of relevance to our clients that intersect with the work we do. I then follow-up with the client with a service offering, or just have a conversation.
Recommendations to others considering the product:
Define your requirements very specifically. The support team is excellent.
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