Meltwater Suite
MeltwaterReviews from AWS customer
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Specific Options, But Not Exhaustive
What do you like best about the product?
I like that I can search for influencers within a topic area and find options to choose from. It's great for microinfluencer identification. I also love that I get background information about a person's followers. For example, for one influencer I found 30% of her followers were in Chicago and 60% were in NY, as those were two of our target markets, she was an ideal candidate for our campaign. I also like quickly learning what brands an influencer is working with on the platform. It's definitely better than scrolling through the last year's worth of Instagram posts to determine if an influencer has worked with a competitor.
What do you dislike about the product?
I don't like that you can't look up any profile on the platform. For example, if you want to analyze a client's Instagram followers for audience insights, the platform may not have them logged as an influencer. I also don't like that the platform doesn't include contact information for influencers. If it is going to be limited to a short list of influencers, then I want them to include contact information for them. It also doesn't let you get super specific with search terms. For example, if you're interested in people with a genuine interest in XYZ brand, you can't search by people posting about XYZ brand. Though you might be able to get away with searching for the industry as a whole.
What problems is the product solving and how is that benefiting you?
I'm validating the influencers that I have chosen for campaigns, and I am identifying influencers for campaigns. It definitely has saved me time manually searching through hashtags for influencers.
Highly recommend- better than Salesforce’s Social Studio
What do you like best about the product?
The Meltwater app is intuitive and pulls great data. A big thank you to our amazing account rep for helping us set up the right searches, pull the correct reports & thoroughly understand the analytics. I researched many PR and social monitoring tools before choosing this one. We switched from Salesforce’s Social Studio, which was clunky, outdated, not intuitive and pulled incorrect data.
What do you dislike about the product?
Nothing! I loved using a Meltwater and would recommend it again!
What problems is the product solving and how is that benefiting you?
We used Meltwater for:
- Monitoring PR mentions of our company, brand, sentiment & our competitors
- Managing all of our social media accounts in one place (comments, reactions, messages, etc.) and scheduling posts.
- pulling reports for PR and social and analyzing the reports to see trends in mentions, followers, engagement, etc. for brand visibility.
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- Monitoring PR mentions of our company, brand, sentiment & our competitors
- Managing all of our social media accounts in one place (comments, reactions, messages, etc.) and scheduling posts.
- pulling reports for PR and social and analyzing the reports to see trends in mentions, followers, engagement, etc. for brand visibility.
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Monitor everything about your industry in one product
What do you like best about the product?
Meltwater is really helpful as it allows you to gather rich data on anything you want. From general industry conversations to competitors insights, massive data sets can then be transformed into informative dashboards to make reporting a breeze. Really like that there are so many widgets and analytics to display data in multiple ways and help guide content strategy.
What do you dislike about the product?
Can be prone to glitches and additional searches are a bit pricey but otherwise it’s a pretty good platform
What problems is the product solving and how is that benefiting you?
Identifying gaps in our content strategy, tracking the success of our media releases and monitoring competitor activity
Great product. Very helpful!
What do you like best about the product?
I love their news and reporter search function. It really makes it easy to create up to date lists of reporters for press releases
What do you dislike about the product?
There are some feature that have been buggy in the past
What problems is the product solving and how is that benefiting you?
It makes it easy and efficient to sent out press releases
Great platform integrated within the Meltwater suite
What do you like best about the product?
Takes a deeper look at social media metrics that you cant find in basic social platforms
What do you dislike about the product?
Platform seems a bit out of date in terms of UI. Needs a makeover
What problems is the product solving and how is that benefiting you?
Social scheduling, listening, and analytics all in one platform.
Recommendations to others considering the product:
Great for listening and basic scheduling
This made my life so much easier
What do you like best about the product?
Meltwater cuts your work time in half. It simplifies so many tasks you would otherwise have to do manually. It performs smart searching within your industry to provide better results than Google and you can utilize your social media directly through the platform.
What do you dislike about the product?
It's not the most user-friendly thing in the world. You'll definitely need some help guiding you through how to use it.
What problems is the product solving and how is that benefiting you?
You can perform social listening, use your social media, perform targeted searches, and it makes it easy to make connections with authors and members of the press.
Best PR Resource
What do you like best about the product?
The new design is great and very easy to use.
What do you dislike about the product?
I disliked how it looked before, it look and feels premium now.
What problems is the product solving and how is that benefiting you?
Finding stuff you can't find otherwise or with other tools.
Meltwater
What do you like best about the product?
Their influencer platform is amazing - you can find just about anyone! Its great for finding new media for our clients.
What do you dislike about the product?
There is no print coverage - not a bad thing but I had been told there was. Not the company's fault.
What problems is the product solving and how is that benefiting you?
Finding clippings of credits for our clients
Love using Meltwater for Media Monitoring and Social Media/Engage
What do you like best about the product?
Very easy to use dashboard for media monitoring and social media mentions. Great for quick reporting and reviewing different campaigns.
What do you dislike about the product?
There isn't much I can describe as a "dislike," so I'll just share my personal challenges. Those challenges are likely more a result of my not giving the amount of time needed to really learn the platform as well as i should have, but I run into challenges creating my different media monitoring reports to get the exact results i need, however the staff is AMAZING about helping me to achieve the reporting necessary to do my internal reporting.
What problems is the product solving and how is that benefiting you?
Less time pulling media hits for reporting, more information about our social media engagement and reach. Also added engage tool which has really allowed us to report our social media impact, has been particularly useful during covid-19 and the increased use of social media for programming. Scheduling of all our social posts in one place has been very important to our team with more than one person posting to accounts, we can time things out more effectively. also adding the AI component, Meltwater has really helped us to save time writing and developing press releases
Recommendations to others considering the product:
Make sure you really understand how to use the.product thoroughly. It is not necessarily that intuitive, even with a tech savvy brain.
Weak trade media support and poor customer service
What do you like best about the product?
The excitement prior to actually using the product. The attractive user interface. The demo. This is an alluring product and we were quite excited to be moving towards it.
What do you dislike about the product?
Weak contact database. Many editors and writers at major industry pubs, some in their roles for over 10 years, were missing - making us wonder how trustworthy the rest of the data could be. Feature stories in major industry pubs, including cover stories (which we worked on) were completely absent. Makes us wonder what else was missing.
When their retention people called, they did little listening and lots o talking. Their main message was "well, we have many happy users..." Great answer.
ALSO: They also offered to add the missing contacts if I provided them - which misses the point by a mile.
We did not renew. High on salesmanship. Weak on execution - at least for trade media.
When their retention people called, they did little listening and lots o talking. Their main message was "well, we have many happy users..." Great answer.
ALSO: They also offered to add the missing contacts if I provided them - which misses the point by a mile.
We did not renew. High on salesmanship. Weak on execution - at least for trade media.
What problems is the product solving and how is that benefiting you?
Since no refund was available, we abandoned the product and wrote it off as a total loss.
Recommendations to others considering the product:
This space is becoming much more competitive and also full of indirect competitors. Shop and TEST IT FIRST against your own use cases - not DEMO data.
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