Meltwater Suite
MeltwaterReviews from AWS customer
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The influencer marketing tool for any agency
What do you like best about the product?
We can be confident with our proposals and we can offer a multi-level approach. The true reach function is the most used when selecting/budget your campaigns. It's great that we can add instastories manually to reports.
What do you dislike about the product?
TikTok post are not available for reports, also manually is impossible to add them to the reports. Sometimes the speed of the platform is a bit slow.
What problems is the product solving and how is that benefiting you?
We are able to propose and execute complex influencers mkt campaigns for mid -large corporate clients, with confidence that we can achieve the goals because of the correct information that we used in selecting the influencers and the budget optimizations that we can implement due to the true reach function .
Recommendations to others considering the product:
Klear doesn't do all the job, as an agency the value that can be invoiced is not so much the Klear software as it is the strategy, creativity, client service - so to use Klear at the most it needs to be backed up by marketing and talent management skills as you need to promote a message to a specific audience and you need in the same time to keep your influencer engaged with your brand.
Klear provides actionable analytics and powerful search for influencer marketing
What do you like best about the product?
I love how Klear provides analytics and demographic information across all major social platforms. This makes it really easy to see the bigger picture.
What do you dislike about the product?
Klear creates a lot of its own metrics for evaluating influencers and there isn't a lot of clarity on how these are created. This makes it difficult to use Klear with other platforms for evaluation.
What problems is the product solving and how is that benefiting you?
Klear is top of the line for finding and evaluating influencers. It is also great for competitive research.
Intuitive tool manage and monitor influencers marketing campaigns
What do you like best about the product?
- intuitive monitor dashboard
- report exportable in different formats
- ability to manage a masterlist of contacts on different campaigns
- profiles' insights
- multi hashtag tracking
- fast and always available chat assistance
- report exportable in different formats
- ability to manage a masterlist of contacts on different campaigns
- profiles' insights
- multi hashtag tracking
- fast and always available chat assistance
What do you dislike about the product?
Influencer Discovery section is not very efficient for my country
What problems is the product solving and how is that benefiting you?
Klear helps me manage all my influencer marketing campaigns, from the simplest/one-shot activities to the more elaborate/ongoing ones
Klear Campaigns Integration Review
What do you like best about the product?
Klear's best feature is the Campaigns tab. The Influencer Program Report has been an amazing asset and guide in our daily tasks. Previously we created our campaign results presentation manually, so this feature has saved us a lot of time and effort.
It's important to mention the customer support is amazing! Tiki and Paul have been great and are always there to help the team when needed!
It's important to mention the customer support is amazing! Tiki and Paul have been great and are always there to help the team when needed!
What do you dislike about the product?
Klear's only downfall has been that when you go to "Create a Brief" and save it, the page reloads to the top and not where you left on. Also sometimes I encounter posts that I couldn't manually upload to a campaign.
What problems is the product solving and how is that benefiting you?
Klear has helped the team to manage our Digital Campaigns, specifically in terms of gathering data from our influencer collaborations. It has also been very helpful in terms of finding specific influencers for clients mostly in the automotive and medical industry.
Very helpful in checking brand image performance across online news and social media
What do you like best about the product?
You can quickly find news and social media posts that mentioned your brand
What do you dislike about the product?
The engagement summary under social media post is not accurate
What problems is the product solving and how is that benefiting you?
Sustain and strengthen our press releases that have more coverages or pick-ups of news and media agencies. Quickly detect mentions that may attack our brand (via social media).
Recommendations to others considering the product:
I would recommend using Meltwater if you want a fast-tracking platform to search your brand or keywords related to your brand, product, etc., across online news, probably offline media (TV, Radio, Newspaper), and social media.
A great user platform with a wide array for PR and social needs
What do you like best about the product?
User-friendly platform that PR managers can use on their own
What do you dislike about the product?
No real issues but it'd be great if more features can continue to be added to the platform to allow for more detailed and sophisticated searches
What problems is the product solving and how is that benefiting you?
Tracking PR coverage
Love it so far.
What do you like best about the product?
The training and support are very useful and helpful.
What do you dislike about the product?
I get mildly frustrated that there is always something else that my account reps are trying to sell me. Let me try the product before up-selling.
What problems is the product solving and how is that benefiting you?
This program has replaced a much more expensive and less supportive version of Media/PR software while adding the Engage capability.
Solid media monitoring service
What do you like best about the product?
Reliable with great customer service. Easy to use, lots of support available when needed.
What do you dislike about the product?
The ability to create and design newsletters through a drag and drop interface would be helpful. Currently they have to be programmed on their end.
What problems is the product solving and how is that benefiting you?
Media monitoring, news aggregation, social media anlytics.
Meltwater is awesome, but with some issues
What do you like best about the product?
Once your Boolean is setup correctly, the results returned are very useful
What do you dislike about the product?
If your Boolean is not setup correctly, the results returned can be very unhelpful
What problems is the product solving and how is that benefiting you?
Market intelligence, tracking customers' names in the news, finding new avenues for business.
Recommendations to others considering the product:
Before diving into an expensive platform, first figure our what your needs are and what you are trying to capture.
Great coverage
What do you like best about the product?
Meltwater has a very easy to use platform that has many useful tools to track media sources.
What do you dislike about the product?
There are no issues with the Meltwater product we have encountered.
What problems is the product solving and how is that benefiting you?
We have improved our awareness of issues impacting our industry. We can see conversations and tags related to our issues and what is being said.
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