Meltwater Suite
MeltwaterReviews from AWS customer
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Using Meltwater with a Common Company Name
What do you like best about the product?
Automating the media monitoring experience is great. We're too busy to Google ourselves and try to keep up!
What do you dislike about the product?
Putting in negative keywords can be very time-consulting, and the platform takes a long time to process this information.
What problems is the product solving and how is that benefiting you?
You get out what you put in. A great tool of you have time to manage it, as it can save a lot of time.
Great for making analytics reports
What do you like best about the product?
I love that Meltwater is able to catch press that Google alerts does not. Also, the graphics and charts in the dashboard are great for making analytics.
What do you dislike about the product?
I think the meltwater service is incredibly pricey.
What problems is the product solving and how is that benefiting you?
Picking up press mentions in rural, small markets. It picks up far more than Google Alerts.
Increased Efficiency and Client Engagement
What do you like best about the product?
Very intuitive software, great account reps!
What do you dislike about the product?
We've become too dependent on the product!
What problems is the product solving and how is that benefiting you?
Advising clients of news and metrics of print media. Have been able to expand reach into client relationships which generates more income.
Recommendations to others considering the product:
Ability to define complete, meaningful searches is critical.
Chief Marketing Officer
What do you like best about the product?
Press release pricing, and media targets.
What do you dislike about the product?
Would like to see Meltwater improve it media list and tighten pricing a bit.
What problems is the product solving and how is that benefiting you?
Supporting internal resources in being effective with media outreach.
Good Experience with a few frustrations
What do you like best about the product?
-Easy tagging system
-Online tracking system catches most hits
-Easy to run charts/graphs
-Like the ad value/reach analytics
-Like being able to do influencer searches by topic/keyword/date
-Online tracking system catches most hits
-Easy to run charts/graphs
-Like the ad value/reach analytics
-Like being able to do influencer searches by topic/keyword/date
What do you dislike about the product?
-The print tracking service is horrible. It barely caught anything and even missed the Washington Post
-Broadcast tracking service also misses many hits
-Some confusion with picking up duplicate stories. Duplicate stories with different headlines will count as unique hits
-The influencer search is missing reporter contacts (compared to Cision)
-Broadcast tracking service also misses many hits
-Some confusion with picking up duplicate stories. Duplicate stories with different headlines will count as unique hits
-The influencer search is missing reporter contacts (compared to Cision)
What problems is the product solving and how is that benefiting you?
We like being able to show more stats such as ad value and reach. Also beneficial to be able to do reporter contact searches by topic, etc
Reliable Product!
What do you like best about the product?
The daily emails are very helpful and generally include all of our news hits.
What do you dislike about the product?
The media database could use some updating. There are a lot of outdated/missing contacts.
What problems is the product solving and how is that benefiting you?
Meltwater allows us to capture our news mentions easily. The system captures more than simply using Google Alerts. There are sill some outlets however (the ALM network in particular) that are not captured.
Pretty good media monitoring platform
What do you like best about the product?
I like the ability to track media coverage for our company and our competitors. I like that we are able to set up automatic emails with media coverage updates daily. It is pretty easy to use, and they offer a lot of charts that we use for reporting to our leadership. They also have a wire distribution service that we use , which is also very simple and user friendly. Their customer service is also pretty good and they get back to you quickly if you have any issues.
What do you dislike about the product?
I find that the media contact database isn't as updated as it should be. They are missing a lot of key publications and media contacts. I often have to do the work myself outside of MeltWater to find new media contacts. They are willing to add new contacts if you flag it for them, but I run into this issue so much that I would be asking them to update their media database every week. I prefer MeltWater's competitor, Gorkana, but it comes at a much higher price.
What problems is the product solving and how is that benefiting you?
Easy tracking for media coverage and reporting purposes, in addition to wire distribution.
Recommendations to others considering the product:
Look at your options and think about the functionality that you are really looking for.
cost effective and easy to use for everyone on the team
What do you like best about the product?
I like the reporter directory, which makes it easy to find reporters, as well as the search function. I also like the capability to create media reports to quantify PR spend for clients.
What do you dislike about the product?
I dislike that the platform sometimes doesn't capture all pieces of coverage and that some reporter emails are missing.
What problems is the product solving and how is that benefiting you?
Our team is now about to quantify our PR efforts to our clients and we can efficiently identify and contact reporters using the influencer directory.
Recommendations to others considering the product:
Work on creating the perfect boolean search to help with media monitoring, very important.
Advertising Manager
What do you like best about the product?
It's an easy tool for me to peek into PR
What do you dislike about the product?
I dont have too much personal contact or high level snippits
What problems is the product solving and how is that benefiting you?
PR analysis
Reputation Management
What do you like best about the product?
Meltwater has significantly improved our ability to track reputation management, both for our organization and our competitors. The convenience of receiving Alerts directly in Teams helps us stay updated on a range of important topics, making it easier to efficiently and effectively oversee our organization's public perception. Beyond just Alerts, Meltwater's reporting features offer valuable insights into trends, key themes, mentions, and share of voice for us and our competitors, and these reports can be easily shared with Leadership. As a Senior Marketing Analyst, it was very easy to integrate Meltwater into our organization's tech stack, and I use Meltwater daily. I am also amazed at how quickly new features and enhancements are implemented, highlighting Meltwater's commitment to continuous innovation. Meltwater is an excellent partner, and the support they provide is outstanding!
What do you dislike about the product?
Although you can share dashboards with Leadership and those that do not have a Meltwater User ID, the data is for a moment in time and is not dynamic.
What problems is the product solving and how is that benefiting you?
We are seeing how impactful our social and news efforts are, and determining what is working and what isn't, and changing course accordingly. The benefit is seeing how much we've grown over the past year, particularly our exposure.
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