Meltwater Suite
MeltwaterReviews from AWS customer
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Easy to Use, Great Data
What do you like best about the product?
I use Meltwater to gain insight on media contacts and it's great. I can find contact info, which they say gets combed often to ensure someone opts in to having their info within their system. I have made several good press contacts and found the initial information with their tool.
What do you dislike about the product?
Although they say you can email out from their tool and it looks like you are emailing from your personal email address, it's not the case. There are footer links, including an unsubscribe link, so it's pretty obvious to media (anyone really) that they are part of a mass email. I don't email from the system... and I don't think mass emails are are good idea anyway.
What problems is the product solving and how is that benefiting you?
It's not easy connecting with people and finding relevant contact info is even harder. Meltwater does a great job a getting it. And if there is someone you'd like to contact but Meltwater does not have them in their system, you can make a request and they'll get it for you. As stated earlier, Meltwater benefits me in that I have connected with important people more easily.
Sysomos
What do you like best about the product?
We've been using Sysomos for not quite a year now, and it has been an improvement for us over some of the other tools we've tried in the past. The range of data that it provide has been invaluable for us in evaluating campaign and strategy effectiveness in social. Our clients love how granular we can get with the data, and appreciate being able to perform Share of Voice and other competitive comparisons.
What do you dislike about the product?
The system can sometimes be a bit less than intuitive, and frequently seems to take a long time to process data and spit out results. We've also run into a few funky graphic issues when exporting reports to PDFs, but it's not clear whether the problem is with Sysomos or the fact that we're on OSX.
Also, one of the features I loved the most - the built-in screenshot tool - seems to be no longer supported for the Firefox browser. It was very handy when pulling screenshots. I miss it and hope that the extension gets fixed soon.
Also, one of the features I loved the most - the built-in screenshot tool - seems to be no longer supported for the Firefox browser. It was very handy when pulling screenshots. I miss it and hope that the extension gets fixed soon.
What problems is the product solving and how is that benefiting you?
Sysomos has really brought a new level of robustness to our measurement and metrics capabilities. It's helping us refine our social strategies and tactics, as well as enabling better reporting to clients.
Recommendations to others considering the product:
Make sure you spend time really learning the system, and figuring out how to use some of the more advanced features.
OK
What do you like best about the product?
I like the daily media monitoring emails, but they are not comprehensive. It's best for social media as it pulls any mention, whether it's tagged with @ or #, or nothing at all.
What do you dislike about the product?
Contacts are not comprehensive, and many simply have the general email address, which I could pull up without having a service. Another contingent of people have their personal emails listed, and I've had multiple people get a bit irritated we used those, and wondered how we got them.
What problems is the product solving and how is that benefiting you?
Media lists, monitoring
Meltwater Love
What do you like best about the product?
I love the features within Meltwater to search for journalists based on what stories/key words they have used in the past 6 months, plus the ability to upload lists through Excel of other contacts. The outreach feature is very user friendly as well.
What do you dislike about the product?
Load times can take a little while, especially when there are a lot of saved media lists and distributions. With the new system it's not all bad because that allows you to search through all of them very quickly, but the old platform was a little quicker since it only loaded one page at a time.
What problems is the product solving and how is that benefiting you?
Easy way to send out media distributions without taking a lot of staff/my time.
Recommendations to others considering the product:
Ease of use and features make Meltwater a strong contender for it's media targeting and outreach platform. Other services are great too, but Meltwater's Keyword Search and ability to upload other distribution lists sets it apart.
Sysomos
What do you like best about the product?
We use Sysomos to help us track specific social sactivations and campaigns. I like how easy it is to search for terms and break down where the mentions are on specific platforms I really like the tweet cloud feature. The are really fun to create and show to clients.
What do you dislike about the product?
The exported reports are very ugly, and have way too much information that is often irrelevant to us and our reporting needs. It often takes a lot of time to go back into the reports and put it together in such a way that we can easily read the information.
What problems is the product solving and how is that benefiting you?
We are solvin the problem of social monitoring and making it easier for us to report things to our clients,
Meltwater Review
What do you like best about the product?
List building functionality - easy to look up journalists
What do you dislike about the product?
Media monitoring - many of the small trade publications we work with are missed in media monitoring
What problems is the product solving and how is that benefiting you?
Media tracking and reporting across multiple business units
Recommendations to others considering the product:
Ask about trade publication monitoring - many of the trade publications we work with are not tracked in Meltwater
Meltwater makes media monitoring and outreach simple
What do you like best about the product?
The all in one platform is so much better than their old platforms, and the speed and user-friendliness make it very easy to work with. I can pull media lists and reports in no time at all, and it's great for capturing and sharing broadcast clips with our Executives around the World.
What do you dislike about the product?
The old Meltwater News platform was clunky and slow, but since they have upgraded me to the new platform, no complaints at all!
What problems is the product solving and how is that benefiting you?
We have executives all around the World, and work with Government a lot, so we have a lot of different deliverables in different formats. Meltwater has allowed us to do everything we need from a media perspective from one platform and we can easily share content globally, saving us lots of time and hassle.
Recommendations to others considering the product:
I'd always thought of Meltwater as being online monitoring only, but they actually cover print and broadcast as well, and have a stronger media contact database than others. I don't think many folks in the PR space know that, so make sure to ask if you speak with them or meet them at a trade show.
Makes intelligence easy, but read the contract
What do you like best about the product?
While some of the functionality can be duplicated with free services such as Google Alerts, the packaging of the intelligence makes this very easy to use, especially for social media searches such as Facebook mentions.
What do you dislike about the product?
We ran into the same issue as another user - the 60 day renewal period. The two people familiar with that particular contract provision had left the company, and when we informed Meltwater that we were not renewing, we were rather rudely told by an Accounts Receivable manager that we WERE renewing, we were in default (even though the contract had not yet expired), and where was the money? Well, Meltwater got their money, and I learned to scrutinize old contracts carefully to avoid another "melt" down.
What problems is the product solving and how is that benefiting you?
Tracking mentions of our company, our competitors, and other critical keywords without having to set up multiple manual tracking methods.
After our experience with Meltwater A/R, we have quit using the service (even though we have paid for it) and have set up the appropriate manual tracking methods.
After our experience with Meltwater A/R, we have quit using the service (even though we have paid for it) and have set up the appropriate manual tracking methods.
Recommendations to others considering the product:
Read the contract!
Digital Marketing Manager
What do you like best about the product?
I really like the quality focus and attention we get from our Account Executive, even though we are a smaller business compared to her other accounts. It's really great to know that I can reach her at at any time and that she will work as fast as she can to help resolve our problems.
What do you dislike about the product?
This isn't really anything Meltwater has done wrong but as our company's needs have shifted it would be nice to get out of our legacy contract with the Listening platform and only pay for what we currently utilize, the Sprout Social Engage tool. The Sprout Social Engage tool is exactly what we need as we really don't do any media placements so it would be nice if we could maybe increase the amount of seats we have with that subscription and cancel the Listening subscription.
What problems is the product solving and how is that benefiting you?
We have a lot of business problems that we are trying to solve but the biggest is that we have a very small and under-staffed team so the ability to manage as much of the creative, development, distribution and management process of our social channels through one tool is huge. There are tools within Sprout Social that we currently aren't taking advantage of but I'm hoping within the new fiscal year for our company we discuss opportunities to integrate with our Salesforce for lead generation and tasking customer support inquiries.
Recommendations to others considering the product:
I highly recommend as illustrated by the customer surveys, case studies and various marketing materials we've provided to Meltwater.
Must-Have Tool for Public Relations Professionals
What do you like best about the product?
The data base of reporters and influential media contacts is invaluable. With the click of a button you can find the name, title, phone number and email address of hundreds of reporters from hundreds of publications and broadcast outlets.
What do you dislike about the product?
There is nothing about Meltwater that I "dislike."
What problems is the product solving and how is that benefiting you?
Meltwater is a huge time saver for me. Rather than searching the Internet for hours, I can pull up exactly what or who I am looking for using the "influencer" tab or the search dashboards. I have been able to contact important writers and reporters quicker and more efficiently, and now have a database all my own for future reference.
Recommendations to others considering the product:
I would highly recommend this product. Not only is the platform quick, efficient and easy to use, but the customer support team is always on top of their game. I have always had every question answered with a positive attitude.
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