Meltwater Suite
MeltwaterReviews from AWS customer
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Good software to track, measure and report on media coverage and PR activities
What do you like best about the product?
Very easy to use and customise to the needs or a PR agency. Excellent customer service, building complex Boolean searches can be tricky and they provide extensive training and documentation on how to make the most of the search tools.
The analytics dashboards help condense vast amounts of data in graphs and charts easy to understand for clients and stakeholders who may not be overly familiar with PR lingo. The analytics charts built into the search/explore function help speed up the analysis massively, teams can spot trends in seconds by looking at mentions over time, topic clusters and frequent keywords.
The alert and newsletter function is simple to set up and maintain, an excellent tool to keep PR teams abreast of what is happening in a sector/industry on a daily basis, or to alert teams of brand/product mentions and avert potential crisis. Newsletters can also be branded to offer a more perosnalised experience to clients.
The analytics dashboards help condense vast amounts of data in graphs and charts easy to understand for clients and stakeholders who may not be overly familiar with PR lingo. The analytics charts built into the search/explore function help speed up the analysis massively, teams can spot trends in seconds by looking at mentions over time, topic clusters and frequent keywords.
The alert and newsletter function is simple to set up and maintain, an excellent tool to keep PR teams abreast of what is happening in a sector/industry on a daily basis, or to alert teams of brand/product mentions and avert potential crisis. Newsletters can also be branded to offer a more perosnalised experience to clients.
What do you dislike about the product?
Social media monitoring is limited and I wouldn't rely on Meltwater alone to do in-depth social monitoring.
There are some issues with how publications are categorised (blogs instead of news outlets, and UK for US publications) but this can be flagged to Meltwater for correction. There are occasional issues tracking niche sectors, some trade publications are not tracked and news behind paywalls can also be difficult to track if keywords are not in the title or opening paragraph. Google news may sometimes be needed to complete a report.
It doesn't provide Domain Authority for the publications, which is something that clients increasingly request to demonstrate how PR is supporting SEO.
There are some issues with how publications are categorised (blogs instead of news outlets, and UK for US publications) but this can be flagged to Meltwater for correction. There are occasional issues tracking niche sectors, some trade publications are not tracked and news behind paywalls can also be difficult to track if keywords are not in the title or opening paragraph. Google news may sometimes be needed to complete a report.
It doesn't provide Domain Authority for the publications, which is something that clients increasingly request to demonstrate how PR is supporting SEO.
What problems is the product solving and how is that benefiting you?
Monitoring media and social media mentions for brands, products, and key topics. Quickly summarise results to draw strategic insights or produce reports on PR campaigns
Meltwater is great for tracking brand mentions and sentiment
What do you like best about the product?
Meltwater Academy is my favorite thing about Meltwater. Lots of great course options
What do you dislike about the product?
There are some API limitations with Meltwater.
What problems is the product solving and how is that benefiting you?
Meltwater lets us keep track of all brand mentions in one place
Best PLatform For Creators!
What do you like best about the product?
I loved how easy it was to connect with brands for collaboration, the easy fo communication and the usability of the site. When I had issues, the customer support was always receptive and timely. There was a lot of helpful features that made the site favorable.
What do you dislike about the product?
I wish there was an opprotunity to reach more brands or invite previously collaborators to the platform.
What problems is the product solving and how is that benefiting you?
Klear is making it easier for creators to monetize their content by connecting with brands. I have been a creator for some years now, however, I always had a difficult time finding brands to work with. After using Klear, this was no longer a prevalent issue for me.
All in One Platform Management
What do you like best about the product?
I love that Klear gives all data from beginning to end on all platforms. I think it's a great way to watch posts and see what is working and what isn't. It has so many features that other programs do not have. It's very easy to use. I'm 41 years old so if I can do it, anyone can!
What do you dislike about the product?
I really struggle figuring out what my data means but that is really not a Klear issue, that is a ME issue! It's honestly a great asset to me!
What problems is the product solving and how is that benefiting you?
It is showing me what type of posts work for me and what doesn't without having to go into 4 different data areas in the actual apps!
Great for influencer sourcing
What do you like best about the product?
Its ability to quickly add influencer profiles, as well as the ability to search for influencers who have mentioned specific words. This makes it super helpful for finding influencers for niche programs.
Also like their demographic breakdowns which are well presented
Also like their demographic breakdowns which are well presented
What do you dislike about the product?
I have some issues with the fact that not all data seems to be accurate and can be significantly different from native platforms
What problems is the product solving and how is that benefiting you?
Helping us source influencers and reviewing their demographics, audience health etc which ensures we find and use influencers that are well-suited to the campaigns of our clients.
powerful influencer marketing software
What do you like best about the product?
As a business owner, I really love that Klear gives a full picture of the analytics of a creators account. Their impressions etc.
What do you dislike about the product?
UI isn't great! I think it could be designed better. And more inclusive
What problems is the product solving and how is that benefiting you?
Helping my business find great creators ti work with on our next campaign. Makes my search easier
Easy to Use Platform- highly recommend!
What do you like best about the product?
Klear is very easy to use and has amazing features, and customer support 24/7 and beyond!
What do you dislike about the product?
I don't have any downsides to report about using klear
What problems is the product solving and how is that benefiting you?
Easy to connect with Influencers, very good with managing time.
Versatile and reliable social listening platform that lets you get results quickly
What do you like best about the product?
The business model is the most adapted to agencies I've come across: no limits on queries and on the number of mentions gives you all the flexibility agency work demands.
Sentiment analysis is mostly accurate or at least explainable, the platform is fast and reliable and customer support is excellent.
Sentiment analysis is mostly accurate or at least explainable, the platform is fast and reliable and customer support is excellent.
What do you dislike about the product?
Dashboarding capabilities are years behind peers like Netbase and Brandwatch. Data exports also need a lot of further manual cleaning to be useful.
While the features included are comprehensive and cover most ground, some omissions are surprising, like not listing the top journalists mentioning a brand/topic, because that's part of a separate package.
The platform also has quirks that should be easy fixes, like resetting date ranges to the default on every tab switch, not listing the top sources for a search and not allowing drill-downs on all widgets (some load all mentions and some don't)
While the features included are comprehensive and cover most ground, some omissions are surprising, like not listing the top journalists mentioning a brand/topic, because that's part of a separate package.
The platform also has quirks that should be easy fixes, like resetting date ranges to the default on every tab switch, not listing the top sources for a search and not allowing drill-downs on all widgets (some load all mentions and some don't)
What problems is the product solving and how is that benefiting you?
Meltwater allows us to analyse the editorial and social media landscape for nearly all brands and topics, which is invaluable for new business.
It also enables us to dig deep enough into issues to uncover valuable insights for retained clients.
The tools flexibility means we can answer nearly all analytical requests confidently.
It also enables us to dig deep enough into issues to uncover valuable insights for retained clients.
The tools flexibility means we can answer nearly all analytical requests confidently.
Thorough review of media
What do you like best about the product?
The daily report is so handy and I love that meltwater includes media alerts for radio. I appreciate the good, neutral and negative sentiment of reviews for a quick media scan.
What do you dislike about the product?
I would love to see print and TV media included. without this, it means we're still paying for other services which makes the overall media monitoring for our company quite costly.
What problems is the product solving and how is that benefiting you?
Providing an (almost) full picture of media monitoring for our organisation. That helps us see how our brand is being positioned in the media and on social media, plus alerts us to any potential issues straight away.
Very useful tool to evaluate creators pre-campaign
What do you like best about the product?
I love that it's very easy to use and gives a lot of information about creator performance on socials! I use it mostly to evaluate the reach and engagement of creators pre-campaign and calculate possible ROI.
What do you dislike about the product?
It's expensive! Sometimes it's also missing some information about tiktok performance, depending on the creator.
What problems is the product solving and how is that benefiting you?
Allows me to put numbers on certain creators and to be able to calculate ROI before starting a campaign.
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