Meltwater Suite
MeltwaterReviews from AWS customer
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Streamlined Social Media Management with Meltwater
What do you like best about the product?
I appreciate how Meltwater allows me to batch publish content, saving me from uploading to all social platforms individually. The tool's ability to track negative comments during campaigns is invaluable. I also value the influencer vetting feature, ensuring alignment with brand values, and the Engage feature for content publishing. Monitoring competitors' performance through Meltwater helps me stay informed and strategic.
What do you dislike about the product?
The systemwide incidents that occur, prohibiting me from using certain features.
What problems is the product solving and how is that benefiting you?
I use Meltwater to batch publish on social media, track negative comments during launches, and vet influencers, aligning them with our brand values, making our influencer strategy stronger.
Meltwater Saves Lives
What do you like best about the product?
At my company, we use Meltwater to track media coverage across defense, outdoor, and lifestyle outlets, which is critical for our PR campaigns. It makes it easy to monitor brand mentions and competitive activity and quickly share reports with our leadership team. I’d like to see more precise filtering and smoother export options, but overall it’s been a strong tool for keeping our communications strategy on track.
What do you dislike about the product?
It's iterations have gotten better and better over the years. I've used Meltwater since 2020. Strongly recommended to anyone curious about using it for their business needs.
What problems is the product solving and how is that benefiting you?
Meltwater helps us monitor and consolidate media mentions across multiple verticals (defense, outdoor, travel, lifestyle), which would otherwise take hours to track manually. It gives our team at Pelican a clear view of how our campaigns are landing, where competitors are showing up, and what narratives are trending. The benefit is faster reporting, smarter pitching, and stronger alignment with leadership on PR impact.
A useful tool for PR professionals
What do you like best about the product?
Easy to look up media sources across various industries and locations and organize target lists. I haven't used the AI features much yet, but they look very promising.
What do you dislike about the product?
It's not always the most intuitive interface, but once you learn it get easier.
What problems is the product solving and how is that benefiting you?
My company has news that we need to share in local media markets across the country, large and small. Meltwater makes it easy to find journalists writing about things we care about.
Great but user experience can become far better with small tweaks.
What do you like best about the product?
Ability to capture coverage in near real time. Provides useful insights and metrics. The database for reporters and their contacts is incredibly useful. Once you get familiar with the platform, its easy to navigate.
What do you dislike about the product?
It would be a massive help if Meltwater could display AVE figures in the explore tab when you are on a specific search and already have access to reach, mentions, and geographical breakdown. For our work we provide AVE along with reach, mentions, and geographical breakdown so going to the Analyze tab and creating a dashboard just for AVE does not seem intuitive.
Another issue I've encountered is that when setting up a dashboard for AVE, the interface is not as slick and smooth as it should be. It often starts to hang and can take multiple attempts for the dashboard to be set up.
Another issue I've encountered is that when setting up a dashboard for AVE, the interface is not as slick and smooth as it should be. It often starts to hang and can take multiple attempts for the dashboard to be set up.
What problems is the product solving and how is that benefiting you?
MW helps immensely with media monitoring and metrics. It provides essential data and analytics that help make business decisions. With the introduction of Mira, it would be great if it can continue to get better and provide more analytical insight too.
Use for corporate brand tracking...sometimes
What do you like best about the product?
Meltwater is great for tracking media hits, especially those that may be harder to find through a typical Google search. Much of my work is on social media. Meltwater collects info from across the web including social media.
What do you dislike about the product?
It's rather complex and the learning curve is tricky. If your company wants to invest in this, be sure you have regular training periods. I also recommend the training/onboarding crew at Meltwater do more hands-on training. The show demos are not as useful. The user needs real hands-on training that is practical to their business to truly understand the nomenclature and search customization.
What problems is the product solving and how is that benefiting you?
Conversation volumes across social.
Meltwater's Support Team is Always Available to Help You Maximize Your Membership
What do you like best about the product?
There are comprehensive tools available, and there are also advocates who can assist you in navigating them.
What do you dislike about the product?
I wish it offered a better sense of what's happening with print, or provided more user-friendly help when creating searches.
What problems is the product solving and how is that benefiting you?
Meltwater helps me track, quantify, and analyze media coverage for specific campaigns as well as our overall brand presence. This data is especially valuable when reporting to leadership, since not every department or industry partner fully understands the nuances of public relations. By providing measurable results, I’m able to clearly demonstrate the impact and value of our PR efforts.
Meltwater delivers excellence in media tracking and media relations.
What do you like best about the product?
I really appreciate how thorough their media tracking capabilities are, including regional and national share of voice. I also find their media relations tool, incredibly helpful in assisting us in creating targeted media pictures that have the most impact. Specifically, Ryan McCourt on their team is always ready to help!
What do you dislike about the product?
At times, navigating new processes is confusing but again, with Ryan’s excellent customer support, we always find a solution.
What problems is the product solving and how is that benefiting you?
Currently, the company is helping us improve our quartile media reports.
Comprehensive with learning curve
What do you like best about the product?
Meltwater is a very comprehensive platform with a lot of tools available for our agency. It takes a minute to get the hang of things and learn the platform, but there are a lot of training videos, chat help, personal help and not the AI feature, which is super helpful.
What do you dislike about the product?
Sometimes articles are not picked up that should be by the platform. In addition, knowing whether the reporters listed for a particular outlet are up-to-date is questionable. It is also a lot to learn. If you don't invest the time in training, the platform is not necessarily one you can figure out on your own.
What problems is the product solving and how is that benefiting you?
Meltwater is our eyes and ears for media and social coverage for our clients. It monitors what is not humanly possible to do, or what would be a full-time role at the least. It also serves as our go-to in crisis situations for monitoring. We are also beginning to use it for reporting and newsletters for our client, which if you can figure out how to use it right and set everything up correctly, can be a big time saver.
Overall, extremely useful for media tracking and reporting.
What do you like best about the product?
I like the fact you can easily find reporters, create reports, and report media coverage to clients in a comprehensive newsletter all in one place. I appreciate that all the metrics are easy to identify and flag to clients as well. Broadcast being added to the platform is going to be extremely helpful as well. Our representative, Ryan, is always super quick to respond and helps with anything we bring to him.
What do you dislike about the product?
The AI tool tends to only work some of the time, primarily just helps to create searches and it isn't very good at refining the searches.
What problems is the product solving and how is that benefiting you?
Meltwater allows us to track and report out media coverage and metrics via reports or newsletters in a seamless manner.
I use Meltwater everyday in my job to look up stories with mention of our company. It's very useful.
What do you like best about the product?
I love getting a customized report each morning. This really helps me in my job. As I send a report out each day with the information.
What do you dislike about the product?
It may occasionally miss a story. But, for the most part catches everything I need.
What problems is the product solving and how is that benefiting you?
N/A
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