Meltwater Suite

Meltwater

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2,510 reviews
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    Rebekah d.

Insights Made Easy

  • November 12, 2024
  • Review provided by G2

What do you like best about the product?
I've been using Meltwater for our social media management and social listening, and it has completely transformed the way we approach digital marketing. The platform's user-friendly interface allows me to effortlessly schedule and publish content across multiple channels, while also providing real-time insights into how our brand is performing. I especially love the social listening features, which let me track brand mentions, monitor competitor activity, and understand audience sentiment, all in one place. The ability to quickly assess trends and adjust our strategy has made a huge difference in our approach.

What stands out the most is the exceptional customer service. Anytime I have a question or run into an issue, the Meltwater team is quick to respond and always offers thoughtful, helpful solutions. Their support has helped me maximize the platform’s potential and stay ahead of the curve with our social media strategy. Meltwater has truly simplified and enhanced our social media management, and I can't imagine working without it!
What do you dislike about the product?
One aspect of Meltwater that I find a bit frustrating is the "Every Mention" tag. Whenever I post something on social media and mention my company, I receive an alert about my own post. While I understand the value of tracking mentions, it would be much more useful to only receive alerts about mentions made by others, rather than my own content. The current setup can make it difficult to differentiate between organic mentions from customers, followers, or the media, and my own posts. It would be great if Meltwater could offer a way to filter out alerts for self-mentions, allowing me to focus on external engagement and relevant conversations around my brand.
What problems is the product solving and how is that benefiting you?
Meltwater has been a game-changer for us in solving several key challenges in our social media management. It provides us with real-time insights into our social media performance, allowing us to track engagement and adjust our content strategy accordingly. The platform’s social listening capabilities give us valuable visibility into what other brands are doing, what’s trending in our industry, and how competitors are performing, which helps us stay competitive. This insight allows us to refine our messaging and make data-driven decisions to improve our reach and effectiveness. Additionally, Meltwater's streamlined interface makes it easy to manage our social media campaigns across different channels, saving us time while enhancing our results. Overall, it’s helped us stay on top of trends, improve our strategy, and stay connected with our audience.


    Matthew D.

Meltwater is a quality social media management tool that is consistently improved.

  • November 12, 2024
  • Review provided by G2

What do you like best about the product?
Meltwater accommodates multiple accounts and large businesses with ease. Publishing is simple and scheduling posts weeks in advance is helpful. Built-in link in bio is a major plus for Instagram accounts.
What do you dislike about the product?
The website can be slow at times and occasional lag occurs. It does not support publishing videos as Reels to Facebook yet, only Instagram.
What problems is the product solving and how is that benefiting you?
It provides great insights into social media metrics across accounts and platforms. It is very useful in managing multiple accounts on different platforms, allowing access to separate or combined metrics, conveniently grouped comments, and refined scheduling capabilities.


    Darren H.

Extremely professional and courteous

  • November 12, 2024
  • Review provided by G2

What do you like best about the product?
The responsiveness of the team behind Meltwater is very impressive. So helpful and courteous, they go to lengths to solve your issue.
What do you dislike about the product?
In spite of the training (which is excellent and thorough), I find the platform itself isn't massively intuitive. For example, while I was on Annual Leave, a colleague was unable to use the platform in my absence. Granted they hadn't received the training so this is a minor issue, but it certainly takes getting used to.
What problems is the product solving and how is that benefiting you?
Meltwater is the tool which we use for PR Outreach, but also for monitoring. Our C-Suite have been very impressed with the sentiment report.


    Information Technology and Services

Nice platform

  • November 12, 2024
  • Review provided by G2

What do you like best about the product?
The design of the platform, it allows myself to see easily what i need in terms of performance.
What do you dislike about the product?
Well, dashboards have a limitation in terms of graphics. In addition, i often have some missing articles...
What problems is the product solving and how is that benefiting you?
I'm not able to count every mentions we have and do a calcul in terms of reach. So now i'm able to give some interesting resuts to my managers to explain the impact of my work and also do some benchmark with the competiton.


    Min F.

Very powerful social listening platform

  • November 12, 2024
  • Review provided by G2

What do you like best about the product?
highly customizable, timely customer support
What do you dislike about the product?
Sentiment analysis for Tagalog (the Philippine language) is not as accurate as English, which may be improved to serve better for the Filipino market.
What problems is the product solving and how is that benefiting you?
Meltwater platform can directly provide data and insight in a real-time manner. Moreover, we are utilizing the data and getting more analysis as per the leader's guidance.


    Marketing and Advertising

Meltwater has been helping us for over 3 years in social listening

  • November 12, 2024
  • Review provided by G2

What do you like best about the product?
The insights that are generated by AI, providng the entire summary of the conversations
What do you dislike about the product?
The dashboards, sometimes, due to some glitch does not get updated, automatically
What problems is the product solving and how is that benefiting you?
Understanding what users say about the brand, and capturing each and every conversations throuth out the digita web.


    Public Relations and Communications

Great platform

  • November 05, 2024
  • Review provided by G2

What do you like best about the product?
Meltwater does exactly I need it to do - from social listening, to media lists, to sending press releases. It's easy to use and I check the alerts every day. I also appreciate the Meltwater community and their training/certification programs. Finally, the AI assistant is a great feature, especially in helping identify journalists and brainstorming headlines/pitches.
What do you dislike about the product?
Sometimes glitchy - I've had to clear my cache a few times to get parts of the platform to load.
What problems is the product solving and how is that benefiting you?
Meltwater helps PR pros with social listening, building media lists, and social media and influencers. It's helping centralize our programs in one platform, and provide comprehensive reporting.


    Mining & Metals

Supportive, intuitive account manager team, good data

  • November 04, 2024
  • Review provided by G2

What do you like best about the product?
The ability to monitor media globally and the platform pulling good data
What do you dislike about the product?
The layout can be confusing and overwhelming
What problems is the product solving and how is that benefiting you?
Collate all news in one platform, able to send media newsletter to stakeholders, gather analytics on trends and topics


    Charles Olivier W.

Social Listening at its best!

  • November 04, 2024
  • Review provided by G2

What do you like best about the product?
What I like the best about Meltater are the reporting features. I get all the data at the same place, and can share it to my team! I also like getting alerts everytime our company name is mentioned on social media or press.
What do you dislike about the product?
So far I wish we could also track TikTok posts for social listening.
What problems is the product solving and how is that benefiting you?
Meltwater saves huge amount of time! Instead of doing all the tracking manually, Meltater does it for me!


    Ivey P.

Very helpful in understanding brand sentiment!

  • November 01, 2024
  • Review provided by G2

What do you like best about the product?
Our team has really been focusing on brand reputation this year, and Meltwater has been such a great tool in helping us understand our brand sentiment and areas where we can improve. I love that we can see what is being said about our competitors too— it's helped us keep a pulse on things we should be talking about and where we can stand out against our competition.
What do you dislike about the product?
We use Meltwater for social planning and scheduling, and trying to collaborate among teammembers feels a bit disorganized.
What problems is the product solving and how is that benefiting you?
Meltwater is helping us understand brand sentiment and giving us an easy way to keep track of sentiment surrounding competitors.