Meltwater Suite
MeltwaterReviews from AWS customer
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I worked with Meltwater's systems as licensee and through clients. I have been in the PR 35 years.
What do you like best about the product?
Easy to use and learn. I also like the customer support.
What do you dislike about the product?
Old and clunky and not as feature rich as the competition.
What problems is the product solving and how is that benefiting you?
Ability to deliver results for clients.
My review
What do you like best about the product?
Meltwater has incredibly powerful media monitoring and analytics capabilities.
What do you dislike about the product?
While I was using it, the mobile appliation for their social media dashboard did not allow one to create posts, so it wasn't functional for our needs. They have, however, remedied this and you're now able to do so.
What problems is the product solving and how is that benefiting you?
It's an all-in-one powerful tool that combines what numerous other tools specialize in, and beats them in doing so!
An awesome tool!
What do you like best about the product?
I love the user-friendliness of the Meltwater tool and the responsive customer support.
What do you dislike about the product?
Sometimes my notifications are a bit late.
What problems is the product solving and how is that benefiting you?
Gathering all of our media mentions and sharing them in a timely fashion.
Top Analytics Solution for PR and Media Coverage
What do you like best about the product?
Meltwater has a great user experience and caters to all skill levels. It's really easy to get set up and started and they have a massive library of training to answer all of your questions and enhance your use of the tool. As you get settled in you can keep learning and they do a great job of improving the tool with new features as the market fluctuates and new technology is available.
What do you dislike about the product?
It's an expensive tool, but I will say our team believes that it's a valuable tool to invest in.
What problems is the product solving and how is that benefiting you?
I use Meltwater on a regular basis for sending press releases, reaching out to the media, reporting on media coverage, Share of Voice in our markets, and for competitive analysis. Meltwater has closed a lot of gaps for my team and provides a great one-stop solution for several tasks.
Great database but navigation can be tricky
What do you like best about the product?
Meltwater keeps updating its database, saving hours of time sourcing reporters and freelancers I otherwise would not be able to find.
What do you dislike about the product?
The left navigation menu seems to change constantly, requiring me to figure out where I need to click next.
What problems is the product solving and how is that benefiting you?
Meltwater helps me source reporters and editors at scale, removing hours of tedious research.
Excellent way to monitor corporate PR communications efficacy
What do you like best about the product?
One stop solution. Create customized dashboards to monitor the effectiveness of campaigns and compare performance against competitors and overall perception over a period of time. If you have questions on how to get better insight, Meltwater experts are available to help design or tweak the dashboards and reports needed.
What do you dislike about the product?
It has almost too much functionality. It can be very technical and require a high level of skill to utilize the platform.
What problems is the product solving and how is that benefiting you?
Provides verifiable evidence of the efficacy of our communication campaigns.
Meltwater usage
What do you like best about the product?
Global coverage of news is a good feature.
What do you dislike about the product?
Hard to reach proper channels using outreach. Get results back that don't fit industry or are not related to product.
What problems is the product solving and how is that benefiting you?
One place to track social posts - works well for scheduling and posting. Monitoring competitor social posts and news.
Not good for nonprofit social listening
What do you like best about the product?
Email capability to reporters is good at first glance. It seems comprehensive.
What do you dislike about the product?
Social listening is difficult; dashboards don't help.
What problems is the product solving and how is that benefiting you?
For now it only helps us with news release distribution. The social media component isn't working at all.
Meltwater Usefulness
What do you like best about the product?
Meltwater offered great insights into who was mentioning my organization online. It also has great educational content for leveraging media and marketing spend.
What do you dislike about the product?
Our contract did not cover television, newspaper or radio although I was led to believe that it would. This left me still needing to research those media hits and manually record those impressions. I have mentioned this to Meltwater and given feedback that the value is not worth the high price you pay for both, especially if you are in a small media market like ours and only want local media reporting.
What problems is the product solving and how is that benefiting you?
It helped me to understand the value of our media relations and the value of others' social media mentions.
Meltwater is a leading provider of media intelligence and social listening solutions
What do you like best about the product?
Helps businesses understand their brand and market, Meltwater is the essential tool for businesses that want to stay ahead of the curve.
What do you dislike about the product?
Meltwater is a leading provider of media intelligence and social listening solutions, but it could improve its personalization and actionable insights, and it could cover more social media platforms.
What problems is the product solving and how is that benefiting you?
Meltwater helps businesses understand their online presence, track industry trends, and measure the impact of their marketing campaigns.
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