Meltwater Suite
MeltwaterReviews from AWS customer
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Good software, but very expensive. Not sure it's worth the price point
What do you like best about the product?
Insights to business instagram accounts on Klear. Campaign tracking.
What do you dislike about the product?
The required connection of influencers for success. The limited amount of profiles to view and campaigns. The price is also insanely steep at $16K/year.
What problems is the product solving and how is that benefiting you?
Helping solve strategic decisions about which influencers to work with.
This tool has really improved my influencer campaigns, making the whole process smooth and easy.
What do you like best about the product?
The aspect I appreciate the most about Klear is their ability to streamline and enhance the management of influencer campaigns. These platforms provide a centralized hub for discovering influencers, monitoring campaign performance, and facilitating communication, making the entire process more efficient and effective.
What do you dislike about the product?
One major drawback I find with Klear or other influencer platforms in general is the potential for inflated metrics and misleading analytics. The industry is susceptible to influencers artificially boosting engagement metrics, such as likes and comments, through dubious means. This can distort the actual effectiveness of a campaign and make it challenging for businesses to accurately assess the true impact of their investment. Moreover, the reliance on vanity metrics sometimes overshadows the genuine influence and connection that an influencer may have with their audience. It would be beneficial for the industry to prioritize more meaningful and transparent metrics to ensure a more authentic and reliable evaluation of campaign performance.
What problems is the product solving and how is that benefiting you?
Klear is addressing several challenges in influencer marketing, and its solutions have been beneficial in several ways. Firstly, it streamlines the process of identifying suitable influencers by providing comprehensive analytics and insights into their audience demographics, engagement rates, and content performance. This has saved me time and effort in the influencer selection phase.
Additionally, Klear facilitates efficient communication and collaboration between brands and influencers through its platform, enhancing the overall management of influencer campaigns. The tools for tracking and measuring the impact of campaigns help in assessing their effectiveness, optimizing strategies, and maximizing the return on investment.
Overall, Klear's features contribute to a more organized and data-driven approach to influencer marketing, leading to improved campaign outcomes and a more streamlined experience for me as a user.
Additionally, Klear facilitates efficient communication and collaboration between brands and influencers through its platform, enhancing the overall management of influencer campaigns. The tools for tracking and measuring the impact of campaigns help in assessing their effectiveness, optimizing strategies, and maximizing the return on investment.
Overall, Klear's features contribute to a more organized and data-driven approach to influencer marketing, leading to improved campaign outcomes and a more streamlined experience for me as a user.
Responsive and Collaborative
What do you like best about the product?
We presented our challenge and they responded with a couple of viable options to address our needs.
What do you dislike about the product?
I haven't had a negative experience with them to date.
What problems is the product solving and how is that benefiting you?
We have had disparate systems for managing our online presence. This is both a time suck and can lead to inconsistencies.
Klear Review
What do you like best about the product?
I appreciate the insights it provides on metrics that actually matter, like engagement rates, audience, etc.
What do you dislike about the product?
It can be hard to do specific location searches.
What problems is the product solving and how is that benefiting you?
It is helping us discover influencers that we didn't already have on our radar and it is helping us make decisions about who to work with based on their insights.
Very useful tool when generating media coverage analysis and sending our breaking news!
What do you like best about the product?
I like that it does a good job aggregating data and is easy to send out outreach to our media lists.
What do you dislike about the product?
I wish it was easier to search for and add journalists. I also wish the limit to send emails was not for a 24 hour hour period but a calendar day.
What problems is the product solving and how is that benefiting you?
Allowing us to create a streamlined approach to contacting the media and conducting analytics with its media monitoring feature.
Self-Serve Media Monitoring Platform
What do you like best about the product?
Value-for-money
Able to self-serve
Able to crawl effectively
Able to self-serve
Able to crawl effectively
What do you dislike about the product?
Takes long time to load if dataset is huge
What problems is the product solving and how is that benefiting you?
Able to crawl online mentions effectively
Meltwater is very user friendly and a great database of journalists.
What do you like best about the product?
It is very easy to see which journalists cover or report on specific topics. I also appreciate that I can send personalized emails through the platform.
What do you dislike about the product?
I wish we can send more emails in 24 hours, that restricts what we can send and at times we publish multiple reports at once.
What problems is the product solving and how is that benefiting you?
The hardest part for me is to know which journalist would be interested in our work, and their contact information. That is not included on websites as much anymore, so it is more difficult to find.
Super helpful in tracking campaigns and influencer research!
What do you like best about the product?
I enjoy that you can easily research influencers for client campaigns and easily pull an influencer's analytics in a nice powerpoint format to present to clients. Creating post-campaign reports is also very helpful.
What do you dislike about the product?
The influencer research tool can sometimes not be accurate, or not pull in the best reccomended influencers
What problems is the product solving and how is that benefiting you?
Creating post-campaign reports to clearly present how well a campaign performed on social media
Meltwater allows us understand online conversations on a deeper level
What do you like best about the product?
Meltwater has allowed us to see a holistic view on online convesations with filters allowing us to go as micro or macro as we'd like in our search. Klear is easy to use and naviagate.
What do you dislike about the product?
The downside of Meltwater is the limitations on which platforms it is pulled from. We lose conversations happening on TikTok and Instagram which is key for our industry.
What problems is the product solving and how is that benefiting you?
Meltwater allows us to see conversations (postitive + negative) about brands and topics to further inform our insights while building strategies for our clients.
Excellent Tool
What do you like best about the product?
Ease of use. Klear is a great resource and cuts my work time in half. It's easy to integrate with our PR program and influencers.
What do you dislike about the product?
There is a wealth of information that Klear can provide, if you might find yourself spending too much time using it.
What problems is the product solving and how is that benefiting you?
Vetting influencers and gathering influencer information.
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