Meltwater Suite
MeltwaterReviews from AWS customer
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Great platform for influencer management
What do you like best about the product?
We are able to forecast performance when going through initial influencer sourcing processes. Once we have confirmed partnerships, connecting Influencers into the platform is very useful for tracking and reporting in realtime.
What do you dislike about the product?
The research and sourcing process is not as specific, as you will still get larger celebrities or some that are not as aligned with the brand. We still have to do a bit of manual research in the initial stages outside of the platform.
What problems is the product solving and how is that benefiting you?
Influencer paramenters (audience demographic, engagement rates, previous brand partnerships, etc. ) forecasting performance, tracking and reporting in realtime.
Good enough for our work - but could be better with easy updates!
What do you like best about the product?
Easy updates of profiles that are not availbale. Cool features surrounding badges so you can easily see if people have a knowledge in a specific field.
I like the supprot and help we get from the team!
I like the supprot and help we get from the team!
What do you dislike about the product?
Sorting fearures and structuring the discovery phase are limited and a bit messy. The sorting, filtering in search could also improve, to easier find people. The possibility to "hide" people. Better lists, or sorting of tags.
What problems is the product solving and how is that benefiting you?
I dont have to scroll instagram for users when i need to find new and exciting nano and micro influencers. Its a much easier tool for listing than in excel.
It's Klearly the best Influencer connection site available today
What do you like best about the product?
It's connected to every infuencer on every network. I don’t know how they do it, but they do it so well.
What do you dislike about the product?
lack of how-to guides and metric explanations
What problems is the product solving and how is that benefiting you?
Finding infuencers who match my brand and campaigns can be tricky. With Klear I click once of twice and BOOOOM, all the infuencers I can possibly think of
Klear-ity on offer
What do you like best about the product?
- I can put a monetary value to my campaigns .
- Influncer rating is great and come in handy.
- Single dashboard for all camapign assets.
- Good insights that are even missiong on some of the social platforms.
- Influncer rating is great and come in handy.
- Single dashboard for all camapign assets.
- Good insights that are even missiong on some of the social platforms.
What do you dislike about the product?
- The calculation method of EMV (estimated media value) is unclear, I would love to know how it is factored.
What problems is the product solving and how is that benefiting you?
- It allows me to put a monetary number to my campaigns.
- Allows me to evlaute the right influncer for my campaigns.
- Allows me to evlaute the right influncer for my campaigns.
Helps with the basics but not much beyond that
What do you like best about the product?
Basic project management tools that help organize projects into folders, communicate with influencers, and measure the success of the program with basic reporting.
What do you dislike about the product?
- Segmented search / discovery by platform (i.e. you have to search for talent within 1 platform, rather than at large and look for all of their related social channels). Way too tedious than it needs to be.
- Discovery is really limited and borderline useless. There were SO many times we input a keyword and let Klear autopopulate the term, only to yield ZERO results. How is there ZERO instagram influencers talking about "Personal Branding" for example? Why does the platform even populate that keyword as an option if there aren't going to be any results? If you do yield results, you do not have the option to sort by audience size, reach, or any other parameters.
- Reporting is super basic, and literally doesn't calculate Views?? Only impressions. Our entire prgram with influencers hinges on video views, so this was disappointing to discover. Can't customize EMV calculation, which is a highly variable metric and should be tailored to your brand's preferred measurement standards.
- Can't export list of influencers with actual links to their profiles. I had a campaign with 100 talent to be reviewed, and was given a shoddy list of their usernames but would have to MANUALLY link their profiles myself. Unless we wanted to buy another license to Klear to give my mangement access.
Most of the things we needed were not fixable, but rather provided janky workarounds that kept us reliant on their customer service team to keep our projects going. We simply do not have the time to do this, it's highly inefficient.
- Discovery is really limited and borderline useless. There were SO many times we input a keyword and let Klear autopopulate the term, only to yield ZERO results. How is there ZERO instagram influencers talking about "Personal Branding" for example? Why does the platform even populate that keyword as an option if there aren't going to be any results? If you do yield results, you do not have the option to sort by audience size, reach, or any other parameters.
- Reporting is super basic, and literally doesn't calculate Views?? Only impressions. Our entire prgram with influencers hinges on video views, so this was disappointing to discover. Can't customize EMV calculation, which is a highly variable metric and should be tailored to your brand's preferred measurement standards.
- Can't export list of influencers with actual links to their profiles. I had a campaign with 100 talent to be reviewed, and was given a shoddy list of their usernames but would have to MANUALLY link their profiles myself. Unless we wanted to buy another license to Klear to give my mangement access.
Most of the things we needed were not fixable, but rather provided janky workarounds that kept us reliant on their customer service team to keep our projects going. We simply do not have the time to do this, it's highly inefficient.
What problems is the product solving and how is that benefiting you?
Project managment, however as explained in my review there is not much benefitting us beyond basic organization for campaigns. Ultimately we have decided to move away from this platform.
Concise and efficient.
What do you like best about the product?
The campaign creation is definitely the best feature - I like the breakdown of campaign metrics, total fans vs. reach, and the landscape chart. The "Earned" tab in the Monitor section is fantastic, I like being able to have all the shout-outs and organic content in such an easy-to-read format.
What do you dislike about the product?
Not really sure how useful the "skills" section of the campaign table is. I don't really have other complaints, but I also don't use all the features (such as the Recruit section)
What problems is the product solving and how is that benefiting you?
Klear best solves being able to pull and gather metrics and statistics from various campaigns across multiple social platforms and our influencers. It helps to have everything in one location.
Excellent influencer management tool
What do you like best about the product?
The wide variety of influencers that are acccessible to users and diverse options for measurement and evaluation. The ease of reporting methods and data made available is extremely useful.
What do you dislike about the product?
Some insights could be more detailed such as video view rates, content type (utilising an AI tool to observe and measure what types of content and audience sentiments etc).
What problems is the product solving and how is that benefiting you?
Measuring influencer performance in a cohesive and time-saving manner. We work with more than 100 ambassadors/influencers and Klear is key in managing their content and developing a progress plan based of this data
Great for influencer campaigns
What do you like best about the product?
Klear is an amazing took to track ROI on influencer campaigns
What do you dislike about the product?
Influencers have to sign in to get accurate data. Sometimes they are reluctant to do so
What problems is the product solving and how is that benefiting you?
ROI, it gives us a clear indication of how effective our influencer campaigns are
Great Customer Service and Platform!
What do you like best about the product?
I really like how simple it is to find and vet potential influencers or partnerships. I also love how you can create a Recruit page that allows influencers to reach out to you first instead of having to do the leg work. The customer support team is also great if you're just starting out with influencers.
What do you dislike about the product?
Overall I think Klear it a great platform! The biggest issue I run into is using Klear to communicate with influencers. Which isn't exactly on Klear. Most of the time I cannot contact them directly through the platform since they are not signed up with it yet.
What problems is the product solving and how is that benefiting you?
Before Klear we were using social media sites to try and find influencers but the quality was just not there. With Klear we are able to see follow demographics, their portfolio, and much more. This is helpful for us when it comes to cutting down which influencers we want to work with and which ones just don't have what we're looking over. Overall this takes us less time and less stress.
A great place to track influencers
What do you like best about the product?
Love being able to automatically track our influencers posts and see the analytics automatically. Just inputting certain criteria from certain accounts saves me hundreds of hours!
What do you dislike about the product?
I wish there were a way to automate reports from certain campaigns to be sent out to my inbox and to people on my team. This would make reporting that much easier.
What problems is the product solving and how is that benefiting you?
Tracking influencer posts and post metrics automatically without having to go back through all of their posts automatically. This helps us prove roi on the influencer front.
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