Meltwater Suite
MeltwaterReviews from AWS customer
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KLEAR IS VERY CLEAR
What do you like best about the product?
Klear is is a game-changer for aspiring influencers and content creators looking to take their online presence to new heights. This comprehensive program provides a wealth of resources and strategies to help individuals build a strong personal brand, grow their audience, and engage with followers effectively.
One of the standout features of the Influencer search engine is its extensive search result content. Whether you're a beginner or an experienced influencer manager, the program offers valuable insights and practical tips to help you navigate the ever-changing landscape of digital media.
One of the standout features of the Influencer search engine is its extensive search result content. Whether you're a beginner or an experienced influencer manager, the program offers valuable insights and practical tips to help you navigate the ever-changing landscape of digital media.
What do you dislike about the product?
That users have to connect a Facebook account to have some use in the platform. The search engine is simple but working with influencer through the platform can be daunting at times.
What problems is the product solving and how is that benefiting you?
It's a straightforward search engine for our influencer campaigns, allowing us to easily find and select good influencers for our clients and ponder the account's quality.
Best tool to filter influencers
What do you like best about the product?
What I like best about Klear is its ability to filter influencers based on location, style, and the fact that you get insight on their demographics and information on their actual number of followers because it is incredible how many apps exist now where you can buy followers. Love the access and how professionally the profile is analyzed!
What do you dislike about the product?
One of the main things I can think of that I don't love as much about Klear is that the platform can't find every profile to analyze it. Sometimes it asks people to "register" their profiles, and I think it would be best if all the profiles could be analyzed regardless of being subscribed or not.
What problems is the product solving and how is that benefiting you?
Klear is helping me in my role by filtering influencers and recommending options in the same niche. I can easily type their Instagram handle and get all the information that I need in less than 5 minutes.
Great Start!
What do you like best about the product?
Predictive measurement capabilities help us to negotiate stronger contracts and better deliverables for our company on behalf of brands. Saves time on reporting and that is a bonus
What do you dislike about the product?
I was initially thinking support was slow to react, as in slower than Meltwater but when I connected and mentioned that to our rep, someone quickly fixed it for us so that was a positive resolution to my concern.
What problems is the product solving and how is that benefiting you?
Predictive measurements before we negotiate or build strategy and also sourcing influencers plus measuring campaigns at the end of the activity.
Transparent and Easy Access Data
What do you like best about the product?
Klear is a wonderful way of looking for quality influencers across different categories and target audiences. With transparent data and easy UX, Klear saves so much time.
What do you dislike about the product?
Not all influencer emails are provided but this is not Klear's fault. It solely depends on the influencers' contact information availability. Also, campaign creation takes some time.
What problems is the product solving and how is that benefiting you?
Klear helps me save time in finding relevant and quality influencers. It also helps gauge how much we should spend on certain campaigns and influencers.
Great if you're looking for
What do you like best about the product?
- Instagram, generally very helpful information for analysis. Since I was primarily using Klear for analysis, I can't speak to its campaign abilities, but it looks extensive as an all-in-one platform.
- Klear team was helpful and responsive.
- Klear team was helpful and responsive.
What do you dislike about the product?
- YouTube - General analysis and campaign tracking is limited, perhaps due to API limitations.
- For my particular use, which was primarily YouTube in a small niche, not super helpful. Needed to add a lot of influencers in my niche to the platform.
- For my particular use, which was primarily YouTube in a small niche, not super helpful. Needed to add a lot of influencers in my niche to the platform.
What problems is the product solving and how is that benefiting you?
Originally we signed on with Klear for analysis and campaign management, but later we no longer needed the second component. As an all-in-one influencer platform Klear is great. However for analysis only we did hit more than a few limitations and was recommended to upgrade to Meltwater instead.
A good platform with a few flaws
What do you like best about the product?
I like discovering new profiles and getting insights on influencers before working with them. You get their true reach on each platform, engagement rate, and demographics and can see which brands they collaborated with in the past.
What do you dislike about the product?
The insights are not always accurate. For example, the engagement rate can be boosted if some content has been sponsored or if one reel/TikTok went viral. The platform only takes data from the last six months.
What problems is the product solving and how is that benefiting you?
I can get the influencer's insights without having to ask them. I can also access their audience insights, for example, how much % is in Canada, the age range, the gender, etc.
A promesing Influencer Management Platform but with has some room for growth!
What do you like best about the product?
I recently tried a promising influencer management platform that has some room for improvement. While it offers an alternative for managing influencers and campaign data, there are areas that could be enhanced.
The user interface is decent but could be more intuitive. The influencer database is helpful, but additional options and advanced search filters would be beneficial for targeting.
The platform provides valuable campaign insights like reach and engagement rates.
The user interface is decent but could be more intuitive. The influencer database is helpful, but additional options and advanced search filters would be beneficial for targeting.
The platform provides valuable campaign insights like reach and engagement rates.
What do you dislike about the product?
I encountered an influencer management platform with a notable issue: its estimated media value (EMV) calculations were based on outdated research from 2016 and 2019. This resulted in highly inaccurate estimations, undermining the platform's credibility and usefulness in evaluating campaign success. Up-to-date data sources are crucial for reliable insights, and this platform fell short in that aspect.
What problems is the product solving and how is that benefiting you?
Finding new influencer partners and evaluating current partners, as well as gathering and generating reports. This saves me and the team alot of time so thats great!
User friendly & efficient platform for the PR and community marketer
What do you like best about the product?
Everything under one roof with all the updated functionalities related to influencer marketing
What do you dislike about the product?
I wish there was an app so that you can get a notification about the updates.
Customer support could be improved with instant support instead of waiting a few hours to get your answers.
Customer support could be improved with instant support instead of waiting a few hours to get your answers.
What problems is the product solving and how is that benefiting you?
Recruiting, monitoring, evaluating, and reporting, which saves significant amount of time for a marketer like me.
Quite satisfied allthough its expensive to use
What do you like best about the product?
Easy to get in touch with the "big" influencers in Finland.
What do you dislike about the product?
Expensive to use. The price don´t match with quality of the software.
What problems is the product solving and how is that benefiting you?
Its easy to get in contact with the influencers and see their profiles and followers.
Klear drives influencer strategy
What do you like best about the product?
Provides transparency around influencers
What do you dislike about the product?
Unable to access data from all Instagram users
What problems is the product solving and how is that benefiting you?
- Select genuine and on-brand influencers who will resonate with the audience.
- Measure the ROI of a campaign.
- Determine how much to pay the influencer.
- Report.
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