Meltwater Suite
MeltwaterReviews from AWS customer
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Meltwater is the most workable and a frustrating over priced field of products
What do you like best about the product?
We don't really like anything about Meltwater it's essentially a glorified version of google Alerts that is more tailored to media and public relations, we've concluded that we need to have some thing like it, and Meltwater fits what we do better than the competition, but it doesn't fit what we do in the regulatory arena of Washington DC all that well.
What do you dislike about the product?
We have set up some of their daily newsletters, which are essentially Google alerts on steroids, and mysteriously they can't provide us with stats on who is reading the newsletters that even approach the quality of what we get from the much less expensive MailChimp. When you ask them to make a change to the software or add a feature, they just tell you that they have flagged it for their engineering team, but nothing ever gets done. And this hasn't been only with a request for new features even when we had an actual problem with one of our searches, we asked for it to be fixed for nine months, and until our contract was up for renewal, they didn't pay any attention to us.
What problems is the product solving and how is that benefiting you?
Their contact database is OK. It isn't as granular as what we need to reach the correct reporters for our interest but it's OK.
There News search systems are better than Google and someone more customizable but I really don't think they're worth over $20,000 per year, but we have no choice
There News search systems are better than Google and someone more customizable but I really don't think they're worth over $20,000 per year, but we have no choice
Meltwater can be a life-saver!
What do you like best about the product?
I think it's important to sit down and dedicate time to learning how the site works. I definitely think Meltwater Academy is a great way of doing so. You learn how certain functions work by taking tests and practicing. You also get Meltwater certificates that can be added to your Linkedin if you pass the courses.
What do you dislike about the product?
I think it took me a while to understand Meltwater's full capacity. I think maybe the language that's used on the site confused me, but I learned through the Meltwater academy that it can actually be very simple.
What problems is the product solving and how is that benefiting you?
Meltwater is helping us save a ton of time on media monitoring and finding reporter contact information.
Meltwater Review
What do you like best about the product?
I think Meltwater is a very user-friendly and intuitive tool to use. I'm not in the platform every day so it's important that I can quickly go in to find what I'm looking for.
What do you dislike about the product?
Sometimes I have trouble finding the right combinations of keywords and negative keywords to really find what I'm looking for. A lot of times, duplicate news articles take time to sort through when conducting listening.
What problems is the product solving and how is that benefiting you?
We utilize Meltwater to uncover consumers discussing our clients products or a certain condition/disease state that our products treat. This helps us understand the way that consumers talk and the "lingo" they use, which ultimately helps inform our messaging and advertising efforts.
Klear is the best for managing influencer campaigns!
What do you like best about the product?
I love how easy Klear makes it to create and organize my influencer campaigns. It takes the menial task of media tracking out of the equation and I can no longer imagine doing my job without it!
What do you dislike about the product?
Sometimes I reach a limit for adding profiles to campaigns.
What problems is the product solving and how is that benefiting you?
I have trouble staying organized with my campaigns but Klear makes it easy to track posts!
Klear is an incredibly valuable asset in my influencer marketing initiatives.
What do you like best about the product?
Klear has made the whole process of influencer marketing not only quicker but also much more efficient. I can source and vet all my influencers in one place and then easily communicate and pay them all in one platform.
What do you dislike about the product?
The only downside I've experienced while using the Klear platform is the lack of ability to download relevant tax forms in platform. Currently, one must log into their Tipalti account to do so, which can be cumbersome
What problems is the product solving and how is that benefiting you?
Klear allows me to source, vet, outreach, and pay social influencers in one convenient platform. Being able to keep everything organized between influencer campaigns is incredibly valuable.
Excellent Research Tool For Social & Digital
What do you like best about the product?
The data we can collect and process for our clients is amazing and often a major selling point for us in landing and maintaining clients. It provides us with incredibly detailed data on markets, competitors, and consumers that we can translate into actionable insights.
What do you dislike about the product?
Understanding Boolean search seems necessary to get the most out of Meltwater Explore, as the more basic keyword search function struggles to produce workable results for complex words or phrases. It often ends up diluting data with content that isn't relevant as it can pull from other 'objects' on the page, such as ads or related content links without /NEAR#, or NOT functions.
What problems is the product solving and how is that benefiting you?
We use Meltwater to collect and analyze data for our clients' industries, competitors, and audiences. It helps us to generate insights that can help us strategically position a brand & their marketing platforms to better meet consumer needs, differentiate from competitors, and capitalize on market trends. This data is a key differentiator in our own agency sales process, often used in pitches and initial contracts with clients to help us prove our understanding of their industry and demonstrate the power of data in decision-making.
A platform offering us a multitude of content!
What do you like best about the product?
I love all the possibilities that this platform offers us in terms of analysis. I also appreciate that my training and learning are taken into account by all the webinars offered for free.
What do you dislike about the product?
I like less the fact of seeing all the advertising listed in the daily press review, which unfortunately has the effect of diluting the relevant content.
What problems is the product solving and how is that benefiting you?
It works very well, thank you!
Life changing!
What do you like best about the product?
I like being able to find everything related to social networks in one place easily. Being able to schedule and approve posts is very useful.
What do you dislike about the product?
Not being able to reposition the photos in the order we want when preparing a post for social media. You have to upload them one by one to choose the order, which wastes time.
What problems is the product solving and how is that benefiting you?
We have access to performance reports that are much more developed and detailed than with Meta, which allows us to present our marketing campaign results in a more professional manner.
Meltwater: Recommended!
What do you like best about the product?
Allows for comprehensive monitoring of traditional and new media platforms
What do you dislike about the product?
content from some media accounts remain behind paywalls and is not accessible
What problems is the product solving and how is that benefiting you?
Staying on top of what people are saying about our organization and issues we are watching
Senior Social Media Manager, EMEA
What do you like best about the product?
Ease of use, insight and data from the reporting
What do you dislike about the product?
Campaign structure, how it is difficult to get an overview of all of your ambassadors.
What problems is the product solving and how is that benefiting you?
Ambassador interrogation and measurement tracking, ROI of campaigns
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