Meltwater Suite
MeltwaterReviews from AWS customer
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Very aggressive sales tactics
What do you like best about the product?
When we were leveraging Meltwater, we found the interface useful.
What do you dislike about the product?
We decided, for a variety of reasons but mainly due to cost/benefit analysis within our org, to discontinue our Meltwater subscription. This triggered a series of sales pitches, lasting over two years, which continue to this day. Calls, follow-up calls (sometimes multiple a week) from different reps, emails from a variety of reps, and other repeated attempts to re-engage even after being explicitely told on several occasions that we are no longer interested. Blocking emails and numbers will not work. They'll continue calling and emailing from new accounts. For this reason alone, we highly recommend avoiding Meltwater. You may be satisfied with the service, but any attempt to disengage will likely be met with these tactics.
What problems is the product solving and how is that benefiting you?
When we were using Meltwater, it allowed us to monitor media and social media effectively, but we determined there were more cost-effective ways to achieve our goals without the platform.
the best application to know consumer behaviour
What do you like best about the product?
comprehensive analytics that can provide insights into consumer behavior,
What do you dislike about the product?
haven't noticed much on these terms, i found it helpfull.
What problems is the product solving and how is that benefiting you?
understanding consumer behavior, it helps us in making targeted campaigns.
Really helpful with a lot of different influencer data
What do you like best about the product?
How much data there is available, you can check what your competitors do, what brands the talents usually engage the most, demographics, etc
What do you dislike about the product?
Not being able to filter the profiles from more to less relevant. For example to see the profiles by more country audience percentage or gender percentage.
What problems is the product solving and how is that benefiting you?
It helps us find more suitable profiles that fit our target audience without having to verify the statistics of the profiles.
Great influencer information
What do you like best about the product?
It helps me at a glace see the value and audience of influencers.
What do you dislike about the product?
The download reports don't seem to reflect everything that you get in your browser results.
What problems is the product solving and how is that benefiting you?
It helps me identify weak points in our clients' social media platforms, as well as identify potential category influencers with whom we could partner with.
Klear = The Standard
What do you like best about the product?
Ability to "set it and forget it" - after setting up a campaign in Klear, tracking deliverables and reporting on metrics couldn't be easier. We use Klear's "Campaign Brief" to communicate our desired key messages and deliverables, and are able to trust that the influencers we partner with will deliver thanks to Klear's in-depth vetting ability.
What do you dislike about the product?
Some metrics are (or seem to be) unique to Klear, and without context may be difficult to apply without clarifying with support staff. For example, "Suspicious Accounts" is difficult to understand without context of what is a "normal" amount of suspicious accounts. What is a suspicious account, and at what point should I be concerned? This is difficult to understand and apply without seeking further clarification.
What problems is the product solving and how is that benefiting you?
Ability to easily align our brand with influencers who share our values and speak to the audience we want to reach. Once we have a signed contract or have agreed to a collaboration, tracking those results could not be easier, saving a ton of time in reporting. Being able to export media kits adds value to our member businesses who rely on our expertise to vet influencer who make contact. Overall, there are a ton of problems that Klear solves for us and our members.
Great influencer marketing tool!
What do you like best about the product?
Klear provides a standard platform to vet potential influencers to work with as well as measure the success of our influencer marketing campaigns.
What do you dislike about the product?
If the influencer does not enroll, we cannot access their metrics.
What problems is the product solving and how is that benefiting you?
Enables our organizing to collaborate with on-brand influencers, measure their ROI and report back to our stakeholders.
I found it very intuitive and complete for a complete Influencer Marketing experience.
What do you like best about the product?
Influencer analysis is very complete, the fact that you can associate manually every social account for the same profile is amazing.
Also real time campaign tracking is very helpful.
Also real time campaign tracking is very helpful.
What do you dislike about the product?
I think that the discovery part was one, if any, of the lowest aspects as filters or order by criteria are not that easy to manage.
Improvements, maybe around this same topic.
Improvements, maybe around this same topic.
What problems is the product solving and how is that benefiting you?
The fact that you have all in one service platform is great.
Outreach, profile association, briefing, payment, and live performance are some of the greats that benefit my daily work.
Outreach, profile association, briefing, payment, and live performance are some of the greats that benefit my daily work.
A few useful features, but overall a limited and ineffective product for PR
What do you like best about the product?
Coverage reports: Meltwater makes it easy to pull coverage reports, although they are occasionally incomplete.
Journalist search: Searching for journalists is simple, but their profiles are often outdated, requiring additional research outside the platform.
Customer service flexibility: The customer service team displayed some flexibility when the influencer service autorenewed without our consent, allowing us to swap the influencer program for a different one.
Media list import/export: Meltwater, like many other platforms, allows users to import and export media lists.
Journalist search: Searching for journalists is simple, but their profiles are often outdated, requiring additional research outside the platform.
Customer service flexibility: The customer service team displayed some flexibility when the influencer service autorenewed without our consent, allowing us to swap the influencer program for a different one.
Media list import/export: Meltwater, like many other platforms, allows users to import and export media lists.
What do you dislike about the product?
Monitoring service: Meltwater's monitoring service does not effectively track coverage, often resulting in missed coverage.
Journalist profiles: Profiles are rarely updated with recent coverage, bios, or accurate contact information.
Customer service responsiveness: The customer service team is not very responsive, making it difficult to schedule time for training or discussion.
Limited personalization: There is no option to personalize messages to journalists in a mass pitch, making the platform less effective for media relations.
Auto-renewal without warning: We intended to cancel the service this year, but we were not given any warnings regarding auto-renewal, which has led to being committed to another year of the platform.
Journalist profiles: Profiles are rarely updated with recent coverage, bios, or accurate contact information.
Customer service responsiveness: The customer service team is not very responsive, making it difficult to schedule time for training or discussion.
Limited personalization: There is no option to personalize messages to journalists in a mass pitch, making the platform less effective for media relations.
Auto-renewal without warning: We intended to cancel the service this year, but we were not given any warnings regarding auto-renewal, which has led to being committed to another year of the platform.
What problems is the product solving and how is that benefiting you?
Meltwater is solving problems such as generating coverage reports and facilitating journalist searches, which can provide a starting point for PR professionals. However, ultimately, Meltwater is not very useful to me because the platform's limitations require extensive outside research to supplement the minimal assistance it offers.
Very interesting tool to know the reach of our organization in the media.
What do you like best about the product?
We have excellent service! There is also a wide range of features and possibilities. The platform meets regular needs as well as specific and occasional needs!
What do you dislike about the product?
It is more difficult to design the research independently, we must go through a representative to ensure we achieve our goals. I would like to be able to set them up myself.
What problems is the product solving and how is that benefiting you?
Reports allow us to have an overview of our reach rather than exporting by platform. This also allows us to see the extent of our communication initiatives.
Nothing short but excellent :)
What do you like best about the product?
It gives myself as sponsorship manager the ability to screen social media to ensure that we make the most informed decision possible.
What do you dislike about the product?
Not all accounts are linked together example: Youtube to an Instagram acc. This is on the searching side - I know you can add it at a later stage once the person has registered.
What problems is the product solving and how is that benefiting you?
Sifting through the fake accounts.
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