Meltwater Suite
MeltwaterReviews from AWS customer
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Meltwater: Streamlined Analytics and Content Oversight with Some Quirks
What do you like best about the product?
Meltwater has been an invaluable tool for me and my team. Its monitoring capabilities are top-notch, the way it displays data is clear, visually intuitive, and makes it easy to spot trends quickly. I love how I can dive into the analytics and gain actionable insights that directly inform strategy development. The reporting features are equally impressive, allowing me to generate detailed reports that support decision-making and showcase results to stakeholders.
The publishing platform is another highlight. It streamlines community management in a way that makes both my life and my client’s life easier. My clients can easily review and approve content, and the platform provides detailed performance data for every post, so we can continually optimize our approach. This visibility builds trust and confidence with clients while keeping campaigns on track.
Additionally, the digest report functionality is a game-changer. I can receive condensed, high-value summaries of relevant insights and trends, saving time while staying fully informed. Overall, Meltwater combines powerful monitoring, insightful analytics, and practical publishing tools in one platform. It’s helped me work smarter, make data-driven decisions, and manage content with confidence. I highly recommend it to anyone looking to elevate their media monitoring and community management efforts.
The publishing platform is another highlight. It streamlines community management in a way that makes both my life and my client’s life easier. My clients can easily review and approve content, and the platform provides detailed performance data for every post, so we can continually optimize our approach. This visibility builds trust and confidence with clients while keeping campaigns on track.
Additionally, the digest report functionality is a game-changer. I can receive condensed, high-value summaries of relevant insights and trends, saving time while staying fully informed. Overall, Meltwater combines powerful monitoring, insightful analytics, and practical publishing tools in one platform. It’s helped me work smarter, make data-driven decisions, and manage content with confidence. I highly recommend it to anyone looking to elevate their media monitoring and community management efforts.
What do you dislike about the product?
I’ve been using Meltwater extensively, and there’s a lot to love about the platform. The monitoring features are excellent, data is displayed clearly, making it easy to analyze trends and uncover actionable insights. Their reporting and insight tools are invaluable for strategy development, helping me make informed decisions quickly. I also really appreciate the publishing platform for community management: my clients can review and approve content easily, and the performance data for each post is detailed and helpful. The digest reports are another standout feature, giving me concise summaries that save time while keeping me informed.
That said, there are a few limitations. To get a full 360° view, you often have to navigate multiple sections of the platform, which can be a bit cumbersome. The publishing platform sometimes rejects content due to sizing issues even when the files are correct. Additionally, not all social media platforms are fully tracked, meaning some data must be gathered natively. Alerts can also be inconsistent; for example, I set up one to monitor a crisis, but it ended up sending information about everything except my specific query, which required me to handle it manually.
Overall, Meltwater is a powerful tool that streamlines monitoring, reporting, and content management, but it has some quirks that users should be aware of. Despite these minor drawbacks, I still find it incredibly valuable for analyzing trends, supporting strategy, and managing client content effectively.
That said, there are a few limitations. To get a full 360° view, you often have to navigate multiple sections of the platform, which can be a bit cumbersome. The publishing platform sometimes rejects content due to sizing issues even when the files are correct. Additionally, not all social media platforms are fully tracked, meaning some data must be gathered natively. Alerts can also be inconsistent; for example, I set up one to monitor a crisis, but it ended up sending information about everything except my specific query, which required me to handle it manually.
Overall, Meltwater is a powerful tool that streamlines monitoring, reporting, and content management, but it has some quirks that users should be aware of. Despite these minor drawbacks, I still find it incredibly valuable for analyzing trends, supporting strategy, and managing client content effectively.
What problems is the product solving and how is that benefiting you?
Meltwater is solving several key challenges that are central to my work in digital marketing and client content management. First, it consolidates monitoring data from multiple sources, making it easier to analyze trends and track conversations about brands, campaigns, or industry topics. This helps me identify opportunities and insights quickly, allowing for more informed strategy development.
Second, the platform supports content publishing and community management. By providing a space where clients can review and approve posts, and where I can track performance metrics for each piece of content, Meltwater simplifies client communication, ensures accountability, and helps optimize engagement.
Finally, the digest report functionality and reporting tools save significant time while keeping me updated with relevant trends and metrics. Overall, Meltwater allows me to work more efficiently, make data-driven decisions, and deliver measurable value to my clients, even though some manual effort is still required for full coverage and alert accuracy.
Second, the platform supports content publishing and community management. By providing a space where clients can review and approve posts, and where I can track performance metrics for each piece of content, Meltwater simplifies client communication, ensures accountability, and helps optimize engagement.
Finally, the digest report functionality and reporting tools save significant time while keeping me updated with relevant trends and metrics. Overall, Meltwater allows me to work more efficiently, make data-driven decisions, and deliver measurable value to my clients, even though some manual effort is still required for full coverage and alert accuracy.
Precise information provision with potential for improvement
What do you like best about the product?
I appreciate the design of Meltwater and how the headlines are structured. The quality of the topics compiled for us has improved over the years, enriching our collaboration with Meltwater. I find the customized information that Meltwater provides very helpful, as it saves us a lot of effort. Despite the intensive initial setup, I find the process logical and well thought out.
What do you dislike about the product?
I find it problematic that changes at Meltwater can only be made manually, which is certainly time-consuming.
What problems is the product solving and how is that benefiting you?
Meltwater provides us with customized information that we would have to collect ourselves. This saves time and delivers high-quality content for our newsletter.
User-Friendly Interface, But Data Accuracy Needs Improvement
What do you like best about the product?
It is easy to use and our contact person answers really quickly
What do you dislike about the product?
The numbers in Klear are off on a daily basis. It is not always klear where the numbers come from.
What problems is the product solving and how is that benefiting you?
I use it to find influencers, track campaigns and see the demographics of the influencers
All Accounts Managed Seamlessly in One Place
What do you like best about the product?
All accounts can be handled in a pne place.
What do you dislike about the product?
Mobile use could be better. Cant use same as laptop.
What problems is the product solving and how is that benefiting you?
Moderate and report
Intuitive Platform with Powerful Real-Time Insights
What do you like best about the product?
The platform is intuitive, the reporting is clean, and the real-time monitoring saves me hours of manual work. It helps me understand conversations around my clients brands, track competitors, and uncover opportunities for my clients. I also appreciate all the ongoing training, and Samuel is amazing to work with and always helps out at the 27th hour.
What do you dislike about the product?
Nothing I can think of currently. Everything to date has been great.
What problems is the product solving and how is that benefiting you?
It gives me fast, reliable insights that help me stay ahead of trends and make smarter decisions. Overall, Meltwater has become an essential tool in how I plan, analyse, and communicate.
Powerful Analyze Tool, Needs Better Print Monitoring
What do you like best about the product?
I love using Meltwater for its Analyze tool, which is incredibly helpful in monitoring and reporting media coverage. The ability to tag articles and have them automatically included in reports is fantastic. This ensures I can see real-time graphs of media focus and attention. The tool allows me to tag each article in alignment with my firm's media strategy, helping me keep track of practices, sectors, and offices that receive coverage. I particularly appreciate being able to see which articles have the most engagement and assess the performance of specific media campaigns. It also enables quick searches for media issues, even if they don't directly mention our firm, and generates reports efficiently. The comprehensive media coverage Meltwater offers is immensely valuable, and the fact that all information is readily available for searching is a significant advantage. Additionally, I find Meltwater's media coverage perspective far superior compared to what we previously used. The setup process was made seamless with the help of Meltwater's team, and the courses provided were rewarding, especially in leveraging the information through tags and the Analyze tool.
What do you dislike about the product?
I dislike that sometimes articles are not picked up, which suggests the scanners might need improvement. I can add these missing articles myself via the Added Content feature, but ideally, this shouldn't be necessary. Print materials often don't make it through to the portal, despite possibly being monitored. This disconnect where print coverage is supposedly saved in Google Docs but not properly synced with the firm keywords is quite frustrating. I have encountered issues with print publications from South Africa not appearing as they should, and my attempts to rectify this have failed. Moreover, radio interviews have to be published as podcasts to be picked up, which is not always practical as not every interview is published this way.
What problems is the product solving and how is that benefiting you?
I use Meltwater to monitor media coverage for our law firm, analyze coverage effectiveness, and identify gaps. The Analyze tool lets me tag articles and track engagement, helping us manage campaigns effectively.
Great Analytics Potential, But Needs Improvement
What do you like best about the product?
More social media platform analytics would be better
What do you dislike about the product?
The degrading of the social media platform analytics
What problems is the product solving and how is that benefiting you?
The dashboards have improved
Intuitive UX and Streamlined Workflows, But Needs Wider Media Catch
What do you like best about the product?
I really appreciate Meltwater's intuitive UX design, which ensures the learning curve for using the platform is not steep, allowing me to work effectively. This design simplicity significantly eases our ability to adapt and integrate the software into our daily workflow. I find Meltwater exceptional for streamlining our workflows, which enhances productivity and team collaboration, as it enables centralized information access across teams. This feature is invaluable for maintaining organizational coherence. Furthermore, having access to paywalled content is a huge benefit, as it provides us with comprehensive insights into our organization's performance and the effectiveness of our media relations strategy. Meltwater's ability to track non-traditional media hits, such as Substack coverage, enables us to stay informed about various media landscapes and reach broader audiences, which is an essential aspect of our press coverage strategy. Overall, these features together offer substantial value, making the platform a pivotal tool for our operations.
What do you dislike about the product?
There are press hits that Meltwater doesn't catch which emerge through Google Alerts, indicating that the feature isn't as thorough as it could be. This gap in coverage is a significant issue for aggregating press hits. Additionally, while there is excitement for the new broadcast and radio features, Meltwater presently lacks sufficient support for diverse media content, particularly in tracking non-traditional models. This includes coverage and contacts associated with newsletters, Substack, and nonprofit newsrooms, which are currently underrepresented.
What problems is the product solving and how is that benefiting you?
I use Meltwater to track press coverage efficiently, streamline workflows, and centralize information across teams, enhancing our media strategy. Its intuitive UX and access to paywalled and non-traditional media greatly aid our analysis and outreach efforts.
Good platform with a lot of capabilities
What do you like best about the product?
There is a really a ton of functionality in the platform.
What do you dislike about the product?
Nothing! We've been very happy with the platform.
What problems is the product solving and how is that benefiting you?
I like that we can monitor competitor data and we also use it for press releases.
Intuitive platform with excellent support – Meltwater impresses all around
What do you like best about the product?
Meltwater offers a user-friendly interface that allows us to manage various channels such as press work, social media, and monitoring simultaneously. We use Meltwater daily and are particularly impressed by the easy integration and smooth implementation. Should support be needed, the support team is always reachable – whether it's the emergency team or the personal contact person. Overall, we are completely satisfied and would choose Meltwater again at any time. The AI functions also make our workday easier and enable more efficient working.
What do you dislike about the product?
At the beginning, it is quite complicated to create your own searches, especially because of the required operators. However, Meltwater offers support from the start and sets up the searches. Additionally, there are helpful blog posts and AI-based assistance that help in creating searches on your own.
What problems is the product solving and how is that benefiting you?
In the past, it was very time-consuming to manually manage all social media channels, regularly publish content, and handle community management. Today, all of this can be done with just one click, and everything remains clear. The same applies to press work: With just one click, I can send a press release to numerous journalists.
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