Meltwater Suite
MeltwaterReviews from AWS customer
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My Experience With Klear For Destination Marketing
What do you like best about the product?
I really love searching for influencers and seeing their insights. It's really helpful to be able to bring back to the client so that they can also have a say on which influencers they'd like to use.
What do you dislike about the product?
Would love to see more influencers based out of Asia; limited regions except for U.S. and Europe. I would love to see Klear bring on influencers from other parts of the world.
What problems is the product solving and how is that benefiting you?
Searching for influencers for our destination and marketing clients for FAM trips. It is really helpful to use the search tool to find influencers in the travel/tourism sphere at the drop of a hat rather than spending hours researching on Instagram
Klear, what a great tool!
What do you like best about the product?
Klear is very user-friendly and so easy to use. The interface is well presented and easy to navigate from one section to another. The part regarding the campaign analysis is also an excellent tool; it helps us beautifully to track the reach/ROI, which is very important for our organization. Data in the influencer profile are also beneficial for the analysis and help us make decisions.
What do you dislike about the product?
For the moment, we don't see the average reach per reel in the influencer profile. Sometimes, not all influencer social media are connected to the Klear profile account, so we have to be careful and add it manually in the account settings (ex : Youtube and TikTok).
What problems is the product solving and how is that benefiting you?
Our organization has an online form that influencers fill out and submit to us. Klear helps us compare the submitted data and see if the influencer is honest in his process.
Still learning
What do you like best about the product?
The ability to find influencers on various platforms
What do you dislike about the product?
Some social platforms won't load to influencers when trying to add them.
What problems is the product solving and how is that benefiting you?
Finding influencers with strong reach and their activity
great tool for vetting influencers
What do you like best about the product?
I like the demographics and insights that klear provides on each influencer. It is nice to see their influencer score and top cities. There are a number of insights that can be pulled by just entering the IG handle info.
What do you dislike about the product?
i wish that more influencers were already authenticated through the system and that all demographics would show for every influencer. Sometimes not all the categories populate with information.
What problems is the product solving and how is that benefiting you?
Klear helps me to vet and choose influencers who represent our brand. It also helps me to understand their followers and key demographics that help me determine if they are a good fit for my brand.
Meltwater is quick to provide training and support.
What do you like best about the product?
Meltwater staff are always available when I need guidance or support. It's really nice to know that their expertise is always just an email or zoom away.
What do you dislike about the product?
Meltwater has so many capabilities. I discover something new every day!
What problems is the product solving and how is that benefiting you?
Dashboards and daily media monitoring safe us a good deal of time prepping reports and insights for clients.
User friendly, but missing media offer
What do you like best about the product?
The dashboards. Makes it super easy for us to see our monthly media coverage.
What do you dislike about the product?
Lots of media types are missing for us. We use a lot of print media, and it wasn't simple to get that service. Plus, everything seems to be an extra or is not offered.
What problems is the product solving and how is that benefiting you?
It makes it easier for us to see where our name is mentioned in the media and the dashboard helps us oversee the months.
Comprehensive Influencer Management Platform
What do you like best about the product?
Campaign management, onboarding with creators, and metric tracking
What do you dislike about the product?
Reporting is good but could be more robust
What problems is the product solving and how is that benefiting you?
Recruiting influencers, managing their campaigns, and tracking the ROI
Great all-in-one platform
What do you like best about the product?
My team loves the easy searchability and the range of influencers on the platform. You can find anyone from mega to nano!
What do you dislike about the product?
The only thing we wish for discovering influencers would be the ability to mark if influencers require payment or would take product tradeout for a collaboration.
For agency accounts, it would be helpful to be able to sync more than one Shopify or ecomm platform at a time for reporting as well.
For agency accounts, it would be helpful to be able to sync more than one Shopify or ecomm platform at a time for reporting as well.
What problems is the product solving and how is that benefiting you?
Discovering influencers, gaining valuable insights, reporting, communication.
Great Experience So Far
What do you like best about the product?
The functionality is incredibly easy to pick up and does not require a ton of training. I love the search functionality and the demographics and data it provides for potential new influencers. I have only run 1 campaign so far, and had a few issues with connecting accounts, but I have found that to be the same across a lot of similar platforms. But overall, creating the campaign and executing have been very straightforward and easy. I also really like the functionality of being able to predict how campaigns will go by entering your potential influencers and # of posts.
What do you dislike about the product?
As with most influencer platforms, there is definitely a lot of time put into ensuring that your influencers are able to connect their accounts to the platform. I had a lot of issues with some smaller, micro-influencers not knowing how to complete the process and have spent a lot of time hand-holding them to figure it out. While this is not great, I have found a similar experience with most influencer tech platforms.
What problems is the product solving and how is that benefiting you?
Klear is helping me to significantly streamline the work needed to complete an influencer campaign from identifying the influencer all the way through to paying them. There is A LOT of work and steps between these two that go into influencer marketing, and Klear helps to take a significant amount of time and effort out of the process through their platform. The payment system also helps me from having to set each influencer up in my company's system and then pay them, which can be a long, difficult process. Finally, Klear helps me to identify brand-appropriate influencers using really easy search functionality that saves a TON of time manually identifying good candidates.
A lot of back and forth with the support service
What do you like best about the product?
It can track some articles that I won't necessarily see in Google.
What do you dislike about the product?
I can't find many TV segments by myself, or they are not tracked because the retranscription is false. Also, some articles are not even tracked in the right countries, and it's challenging for us because we need to contact the support service every time to find them.
What problems is the product solving and how is that benefiting you?
We can have monthly reports with nice graphics. The reach is calculated easily.
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