Meltwater Suite
MeltwaterReviews from AWS customer
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I think klear is a great program to find influencers and to create campaigns
What do you like best about the product?
I like that Klear gives a nice overview over the profiles, the demographics, the interests, top content, and so on.
I also like the discovery, its really easy to find nice profiles to our campaigns.
I also like the discovery, its really easy to find nice profiles to our campaigns.
What do you dislike about the product?
The downsides is that we have hard to get the right numbers in a campaign and that you can not inviite influencers without creating a campaign. It had been nice to have a link you can send to the profiles that you are working a lot with and ask them to sign uo to klear.
What problems is the product solving and how is that benefiting you?
We speed up the workflow and don't need to summarize each campaigns by ourself. We just need to find out how we can get the right numbers to the campaigns.
We can easily find new profiles to work with.
We can easily find new profiles to work with.
Meltwater Makes Syndicating Content Easy, But Doesn't Always Work.
What do you like best about the product?
The best part of Meltwater is scheduling posts well in advance and viewing them in a calendar. The syndication among different social platforms also saves time. Sending press releases to media contacts at the click of a button also increases efficiency.
What do you dislike about the product?
Meltwater analytics aren't as accurate and comprehensive as the Meta Business Suite. The mailing lists for press releases do not update when people unsubscribe or change companies. Sometimes pictures don't populate when I build posts, and there are times when Meltwater doesn't load at all.
What problems is the product solving and how is that benefiting you?
I brought up concerns that our organization appears in the news but won't populate in the Meltwater software. They were able to fix that. They are also building a newsletter portion in to the software and that may be a great asset in the future.
Good birds-eye view of social chatter
What do you like best about the product?
I mostly use Meltwater for social listening email alerts across our roster of Asian artists – it has been especially useful for identifying tweets from influencers or notable artists, which can inform time-sensitive creative marketing decisions.
What do you dislike about the product?
I think it can be hard to tell if I am actually getting a full survey of available chatter, especially on platforms outside of Twitter. It would be great to gain greater access and control when it comes to UGC from TikTok and YouTube in particular.
What problems is the product solving and how is that benefiting you?
It helps me automatically track what is being said about our music artists across online media and Twitter, which can help inform brand PR and creative marketing decisions.
Meltwater for the Marketing team
What do you like best about the product?
The best part of Meltwater is that we are able to collaboratively work with our writers and team members to draft and review social media posts.
What do you dislike about the product?
One part of Meltwater that could be improved is the notifications for comments on approvals.
What problems is the product solving and how is that benefiting you?
Meltwater allows us to manage all of our social media for all of our different brands in one place.
Useful Tool for News Filtering
What do you like best about the product?
Overall I enjoyed Meltwater. Based on my pre-set filters, the morning news feed was an easy way to receive important and relevant news. I would consider using meltwater again once our company grew and had a more significant sales presence.
What do you dislike about the product?
Based on the size of our company some of the marketing features were not applicable to us. It could be better if there were features for smaller companies.
What problems is the product solving and how is that benefiting you?
It helped me get valuable information on licensing deals straight to my inbox.
Great for Media Listening and Superb Customer Service
What do you like best about the product?
Meltwater continues to be the leading tool for media listening — if you know a little boolean, you'll have no trouble setting up basic searches to find what you're looking for.
What do you dislike about the product?
While Meltwater is great for media listening, monitoring and basic social management (making posts, replying to comments), the reporting available around community management (easily reviewing all tagging data, sentiment, inbound/outbound messages broken down by platform, etc) is lacking. That being said, my points of contact at Meltwater have been monumentally helpful in working with me to circumvent some of these shortcomings.
What problems is the product solving and how is that benefiting you?
Meltwater Conversations makes it easy to keep track of customer communications, which helps my team as we sift through a significant volume of inbound messages per day.
Excellent service with efficient systems.
What do you like best about the product?
The ease of access to invaluable data and tracking tools is unmatched.
What do you dislike about the product?
The limitation on the number of searches.
What problems is the product solving and how is that benefiting you?
It is providing tangible data and numbers for us to share with the executive team.
Powerful tool for media monitoring, earned media planning, reporting, and share of voice monitoring.
What do you like best about the product?
It's easy to use and most of the time requires little to no training. The onboarding processes is easy and you can implement the tool fairly quickly.
We use it to monitor keywords, outlets, competitors and reporters in the news. In many cases, Meltwater helped us find coverage and people talking about our brand.
I've also found that our account rep is helpful with answering questions, setting up searches, and teaching the team.
We use it to monitor keywords, outlets, competitors and reporters in the news. In many cases, Meltwater helped us find coverage and people talking about our brand.
I've also found that our account rep is helpful with answering questions, setting up searches, and teaching the team.
What do you dislike about the product?
I am not a fan of Meltwater's constant upselling and sales team structure. It's obvious that the sales team's compensation or bonus structure is tied to account revenue, which leads to a constant sales cycle. I've had to ask Meltwater to tone down the constant upselling and remind them that we are happy with their service.
What problems is the product solving and how is that benefiting you?
Meltwater helps us monitor the news. We have multiple streams of earned media coverage that we need to cover including financial news, business news, social media, and premium content. It also helps me research reporters and news outlets when I'm looking to do media outreach.
A Powerful and Essential Tool
What do you like best about the product?
Meltwater provides insights and tools like no other on the market. To be able to pull ALL of our media and metrics from one place is essential to our business. It truly leaves no stone unturned when it comes to social, press releases and our local media coverage.
What do you dislike about the product?
I wish the social feature was a little more user-friendly when it came to having multiple accounts. Switching between each account and scrolling down a long list of options can get a little confusing.
What problems is the product solving and how is that benefiting you?
For us, Meltwater has allowed us to consolidate our multiple subscriptions, into one. It provides use with a powerful but user-friendly interface that pulls multiple metrics for us and allows for hair-pin customization.
Meltwater is comprehensive
What do you like best about the product?
Meltwater is easy to use, the UX is great, and the customer service is unmatched.
What do you dislike about the product?
The pricing for additional tools can add up quickly for a smaller business.
What problems is the product solving and how is that benefiting you?
Meltwater makes it easy to track which posts perform well so we can keep learning our audience and see what content performs best.
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