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Not a flexible and scalable software
What do you like best about the product?
It used to be affordable and came with support, but then they changed their model and no longer provide support. They do have a great connector for Looker Studio, but there are limits on how much data you can connect from each platform, which is the same issue with other ETL tools.
What do you dislike about the product?
They have time zone issues with their support. At the core, they are just an ETL tool, so you can’t do much beyond that. They charge fees even for basic connectors like Power BI. Their new models are expensive, and they also require a 30-day notice for cancellations. Their support, especially Hannah, is not very friendly. Unfortunately, the software is not very scalable when connecting to different platforms.
What problems is the product solving and how is that benefiting you?
Not really. We ended up using Snowflake.
Awesome platform but lots of API limitations
What do you like best about the product?
Easy to use and organize datas. The possibility to do custom views is great if you need to duplicate / manage / standardize your workflow
What do you dislike about the product?
Some platforms dimensions are not available, forcing us to manually upload batch of dataset. But 70 to 80% of what we need is native.
What problems is the product solving and how is that benefiting you?
Time saving and organize dataset
It has been very useful to me!
What do you like best about the product?
Being able to have all the analytics in one place is really useful and has allowed me to organize my work better. I recommend it to all marketing professionals especially.
What do you dislike about the product?
Many options and results sometimes make me a little lost, but in reality, it's not a bad thing to have several things.
What problems is the product solving and how is that benefiting you?
It has helped me to make better data-driven decisions.
Amazing marketing intelligence experience
What do you like best about the product?
The most helpful thing is that it saves me a lot of hours of work with its automated reports.
What do you dislike about the product?
No downsides I've come across so far in my experience
What problems is the product solving and how is that benefiting you?
It's saving me hours of work and gives me insights into data which is very helpful and helps optimize campaigns.
Funnel Does a Great Job Aggregating Media Sources from Various Platforms
What do you like best about the product?
Funnel has access to a lot of connections that are critical for a eComm business
What do you dislike about the product?
Not an issue per se but Funnel is only as good as the other services you have in your data stack. You will want to layer in a good data warehouse and visualization tool to transform the data being collected into something actionable.
What problems is the product solving and how is that benefiting you?
Funnel allows our company to not have to login into multiple ad platforms and aggregate data one by one which is very manual/time consuming.
Freelance recruiter
What do you like best about the product?
It helps to share views and helps the team to understand the needs and improve accordingly.
What do you dislike about the product?
number of features can be improved and make it more user friendly
What problems is the product solving and how is that benefiting you?
getting better insight about the platforms and data's
Overall a good software
What do you like best about the product?
It was generally easy to integrate with our other already existing software. I've only had to contact customer support for what turned out to be an error on our end and they were very quick to help solve my issue.
What do you dislike about the product?
There is a decent learning curve to using Funnel. I wish it were more intuitive to just pick up.
What problems is the product solving and how is that benefiting you?
We needed software with better reporting and modeling capabilities than what we were using before. Funnel provided that and more, so overall once you get past the learning curve is a breeze to use.
Integration made easy
What do you like best about the product?
It aggregates all our data into one easy to manage feed for BI and reporting purposes.
What do you dislike about the product?
Not much, its pretty good and does what it says.
What problems is the product solving and how is that benefiting you?
Multi-platform reporting across different channels.
Great feature sets and support for the price on the market
What do you like best about the product?
Funnel is very user friendly and contains a pretty deep feature set for the price. The partner ecosystem is great and a great tool for users to leverage in the US and globally. Customer Support is great and they also have US partners available to help with customization and deployment projects.
What do you dislike about the product?
Funnel may not be as well known in the U.S. as other options.
What problems is the product solving and how is that benefiting you?
Optimization of advertisement spend and campaign performance.
Helpful and user friendly
What do you like best about the product?
They have a proper university to teach about their platform. It is a pretty user-friendly application, and even though they invested in a platform to enhance your experience and help the user go further in digital marketing research, it integrates easily with all your channels, and the implementation is as easy as setting up an e-mail. I use it every week to measure actions and design new strategies. I never needed support because the platform was straightforward.
What do you dislike about the product?
Labels could be easier to understand, and insights could consider market segmentation.
What problems is the product solving and how is that benefiting you?
Funnel helps me find sources and content that perform better to focus on so I don't waste time on the wrong strategies.
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