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Let us solidly offload our marketing integration efforts
What do you like best about the product?
The ability to export data tables to S3 for further integration has saved us endless hours for integration; the ability to pick up data from S3 has also been super useful.
What do you dislike about the product?
For what we need, Funnel's the perfect tool. They get data in and organized, we can get what we need out for analysis and comparison. There's nothing to dislike.
What problems is the product solving and how is that benefiting you?
We're building a data analytics and business intelligence team. Funnel.io took a third of the work off our plate by handling everything marketing, without sacrificing the power to integrate with what we build. The ability to offload the work without giving up control has let us rely on them far more than most tools.
Recommendations to others considering the product:
Integrate your marketing data and get to building your own business analysis!
Funnel has allowed us to do more with fewer team members and fewer hours
What do you like best about the product?
I love the fact that Funnel allows you to essentially just combine all of your advertising data from all of the different advertising platforms you use into one big data set that you can then use to create automated reporting dashboards in Google Data Studio. We've saved hundreds, if not thousands, of hours by letting Funnel do the heavy lifting for us, so that we can focus more on analysis and campaign improvements, rather than just compiling the data.
What do you dislike about the product?
I honestly can't really think of anything that I dislike about Funnel. The product is great, the service is great, the price we pay for the product is fair and more than makes up for the amount of hours of manual work it saves us.
What problems is the product solving and how is that benefiting you?
Like I said before, we don't have to spend time manually compiling campaign data from all sources.
Recommendations to others considering the product:
If you use multiple advertising platforms, you shouldn't hesitate and just buy a Funnel subscription and save yourself a lot of time and energy.
Great for analyzing advertising spending and budget
What do you like best about the product?
Funnel makes viewing in house expenses, as well as external expenses and spending easily trackable. To be able to share data to Google Analytics (even for channels that aren't affiliated with Google) helps a lot/makes the job easy especially when it saves SO much time on manual entry.
What do you dislike about the product?
I don't have too much to dislike about Funnel.io considering mostly every time I have used this software, it has given me no problem - it is user friendly, very manageable, easy to analyze, import and export.
What problems is the product solving and how is that benefiting you?
Solving the problem of spending countless hours manually entering budget and spending information, whereas Funnel (literally) analyzes costs thoroughly, all from one place. I guess that's why they named the program Funnel!
Recommendations to others considering the product:
I'd recommend Funnel.io for its ease of use and functionality in the fact the program learns and analyzes numbers better than people (scary, huh)?
Great Platform
What do you like best about the product?
I like how easy it is to use and the amount of features to choose from. It's also fairly reliable. Their customer support is always very helpful as well. The analytics seem to go above and beyond other sources. It also offers a wide range of flexibility.
What do you dislike about the product?
The monthly rate is quite high and there are minor limitations to the data presentation. I wish the GUI was more in depth and they should add the ability to create custom reports.
What problems is the product solving and how is that benefiting you?
It allows me to quickly review a channel's performance and evaluate the performance based on common data across multiple online marketing channels. It has made our office more efficient and removed the need for us to import cost data into Google analytics.
Easy to use
What do you like best about the product?
When I switched to funnel.io I was apprehensive but it was very easy to use
What do you dislike about the product?
I don't really have anything I dislike. It really suits my needs.
What problems is the product solving and how is that benefiting you?
I was using multiple platforms for analytics but this all in one approach is bettet
Great product for integrating marketing data
What do you like best about the product?
It makes it easy and useful to integrate and compile data into one flow so that we can ingest the data on our end -- which is great
What do you dislike about the product?
It can me complex for non-technical folks or folks who are not familiar with data flows, but it will likely not be used by them.
What problems is the product solving and how is that benefiting you?
Ingesting and compiling data into one place from many sources.
A strong product that is still being developed
What do you like best about the product?
A great Customer support service that will go to great lengths to help you as a customer
What do you dislike about the product?
There are still some small quirks that needs to be worked out, but all in all it is great
What problems is the product solving and how is that benefiting you?
Collect all marketing spend
Funnel.io
What do you like best about the product?
With funnel.io I was able to see how much the company spent and increased our advertising outcome
What do you dislike about the product?
The one thing I disliked was that it was not organized and a bit confusing to use at the beginning
What problems is the product solving and how is that benefiting you?
It helps solve how much Is being spent and increases productivity
Great product!
What do you like best about the product?
I just got started with this and it seems like a great product!
What do you dislike about the product?
I will be learning more about this and can hopefully apply to more aspects of the business!
What problems is the product solving and how is that benefiting you?
Marketing
Great for merging cross team data
What do you like best about the product?
Funnel is great to pull performance data across all your teams needs into one place. It offers a high level overview of cross channel spend and performance and avoid wasting time within each specific ad platform.
What do you dislike about the product?
Creating dashboards can be a confusing process given all the various metrics however the Funnel IO webinars are great resources.
What problems is the product solving and how is that benefiting you?
Using Funnel.io to help track cross channel spend and performance.
Recommendations to others considering the product:
Use the webinar resources for any additional learnings and how to leverage the platform to its full capabilities!
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