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Makes Cross-Channel Reporting and Full-Funnel View Easy
What do you like best about the product?
Extremely data agnostic. Connects to any and every platform I've needed in terms of both analytics and advertising. Also offers spreadsheet uploads for any platform not currently supported by it's daily data pull!
And the ability to create dashboards pulling from the exact metrics I want makes full-funnel analysis streamlines, and reporting to clients couldn't be easier.
And the ability to create dashboards pulling from the exact metrics I want makes full-funnel analysis streamlines, and reporting to clients couldn't be easier.
What do you dislike about the product?
Some things aren't intuitive. There's a "dashboard" tab that doesn't actually show the dashboards (not sure why), and some there some wonky naming structure "settings" vs "configuration settings". Pretty minor stuff all around though.
What problems is the product solving and how is that benefiting you?
As mentioned, full-funnel analysis across multiple channels has become very easy AND reporting on performance with bespoke metrics makes my clients very happy.
Recommendations to others considering the product:
The support is top notch, so definitely reach out with any issues.
Marketing Coordinator
What do you like best about the product?
Integration with GA
Possibility to track registrations from specific UTMs
Great support team!
Possibility to track registrations from specific UTMs
Great support team!
What do you dislike about the product?
So sensitive to minor differences in UTM links
Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily
Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily
What problems is the product solving and how is that benefiting you?
Being able to calculate our UAC - funnel is the tool to go to for me.
Funnel makes it easy
What do you like best about the product?
The best thing I like about funnel is that it allows me to maximise the value of my Google Adwords campaign via. Its VOAS and Value tab makes it easier to allocate budget at a glance hereby making my campaigns a winner.
What do you dislike about the product?
What I dislike is the fact that I have to manually do the computations for percentage unlike in Google wherein it reflects the percentage of increase/ decrease or change value. I hope this can be added soon so I don't have to do it manually.
I can't upload See screencast of verification: https://www.screencast.com/t/Tv43wi5E
I can't upload See screencast of verification: https://www.screencast.com/t/Tv43wi5E
What problems is the product solving and how is that benefiting you?
Two things that Funnel was able to solved are: Proper allocation of budgets based on VOAS and accurate measurement of the goals / conversions per client.
Matching cost data with GA data easily
What do you like best about the product?
I like the possibility to create custom dmension and custom metrics to have incredible detailed reports. It is also possibile to upload cost data occurred with smaller agencies that are not included in the funnel network (which contains big names).
The tool is very fast on generating reports having cost data.
The tool is very fast on generating reports having cost data.
What do you dislike about the product?
I don't like the integration with Facebook, that is a little liacking. It's not possible to integrate at insertion level, but only at campaign level.
What problems is the product solving and how is that benefiting you?
I now can analyze my advertising campaigns performances really faster in smooter.
Recommendations to others considering the product:
It's a little tricky at the beginning to get used to the process to create custom dimensios, but with some patience you can create some interest reports in the fastet way I've experienced at the moment.
A great product that just continues to improve
What do you like best about the product?
The channels and custom reports.
I also really like the web explorer and easy data upload features.
The custom reports specific to Crowdcube are also highly beneficial in learning how our marketing funnel is building and developing.
I also really like the web explorer and easy data upload features.
The custom reports specific to Crowdcube are also highly beneficial in learning how our marketing funnel is building and developing.
What do you dislike about the product?
No attribution reporting, no google sheets yet! More LTV insight and analysis.
No link to google sheets yet.
The Reporting suite is not yet good enough and I have after time stopped using it.
The site product navigation could be a little improved.
No link to google sheets yet.
The Reporting suite is not yet good enough and I have after time stopped using it.
The site product navigation could be a little improved.
What problems is the product solving and how is that benefiting you?
First Click, Last click, a full funnel view thats better than GA. Non sampled data and attribution.
Recommendations to others considering the product:
Funnel is an additional cost on top of your analytics suite. However the insight and granularity is excellent. If you want to be an advanced marketer then you need to view the whole funnel and report on it. Not just but channel or source medium.
great tool
What do you like best about the product?
real time view of costs spread across channels. custom dashboards
What do you dislike about the product?
the dates are set for each report and it is quite hard to amend those quickly
What problems is the product solving and how is that benefiting you?
i'm saving a lot of time on resources for reporting
Game changer
What do you like best about the product?
Funnel is what our entire team - both digital specialists and account executives - use to stay in sync for all clients across our agency. We simply could not do what we do without it.
What do you dislike about the product?
At present Funnel only works with data at the Campaign level. The ultimate feature for us would be to have data available at the Ad Group level as well.
What problems is the product solving and how is that benefiting you?
Funnel enables us to adopt a Single Source of Truth across all digital platforms. It ties GA session data with each ad platforms' cost data enabling us to compare each channel's performance with each other on an apples and apples basis.
Recommendations to others considering the product:
Go through the teething issues (& use Funnel's support if necessary) to get it working for your configuration. Once it is working, it will repay you manyfold.
Funnel's customer service is top notch!
What do you like best about the product?
Funnel's response time to questions/inquiries are always prompt and handled in a professional manner. They also take every feature request into consideration, and often times will build against, which is a great incentive to continue providing the feedback.
What do you dislike about the product?
1) If more than a handful of channels in funnel are entered, it will slow down/severely delay the webpage from loading.
2) Time zones make emergency requests take longer. We're in EST, so if we don't send a request before the day ends for your team, we won't receive a response until the next day.
2) Time zones make emergency requests take longer. We're in EST, so if we don't send a request before the day ends for your team, we won't receive a response until the next day.
What problems is the product solving and how is that benefiting you?
We're trying to streamline reporting for our paid reporting, and Funnel has significantly reduced the time we spend pulling manual reporting, with more accuracy as well.
Recommendations to others considering the product:
Provide as much feedback as you can to their team so they can continuously work to improve the product.
Take control of your ad spend
What do you like best about the product?
That I don't have to spend hours hours and hours each month, analyzing all my traffic sources. Funnel gives me everything I need at a glance.
The customer support is really great as well and not only have I learnt tons of stuff from them but also do they offer great training within the tool, help setting up your dashboards and much more.
The customer support is really great as well and not only have I learnt tons of stuff from them but also do they offer great training within the tool, help setting up your dashboards and much more.
What do you dislike about the product?
Nothing really. I had some issues with networks/channels that needed some work to add to my dashboards but the support team helped me out there.
What problems is the product solving and how is that benefiting you?
Like I mentioned before, Funnel makes my life so much easier when it comes to visualizing my ad spend. Based on that I can easily see where I may be overspending and where I can spend more.
It also makes reporting within the organization so much smoother and I don't have to spend as much time in meetings, explaining things, anymore.
It also makes reporting within the organization so much smoother and I don't have to spend as much time in meetings, explaining things, anymore.
Recommendations to others considering the product:
If you're spending way too much time trying to get an overview of all your digital marketing spend - this is the tool for you (and yes it does so much more but for me this is the biggest win).
Great tool to build dashboards for clients and internal use
What do you like best about the product?
Combining multiple advertising channels en create custom metrics for these.
What do you dislike about the product?
Difficulty to set up dashboard for all clients and to add internal users for alle clients.
What problems is the product solving and how is that benefiting you?
Create dashboards for clients and internal use of cost of sales off all clients.
Recommendations to others considering the product:
Combining the spend en revenue to KPI's
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