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Unify all the marketing spend
What do you like best about the product?
Funnel connets to numerous advertising platforms, pulls spend data and integrates into one single format. Harmonized data is ready to be loaded to our data warehose. If we were about developing connectors to all platforms we use it would take months. With Funnel it took minutes.
What do you dislike about the product?
Nothing bad to say. The service works as expected.
What problems is the product solving and how is that benefiting you?
Measuring Return of Investment for all our marketing campaigns in one single place and with standarized format.
Great tool to combine Google Analytics data and ad plattform costdata
What do you like best about the product?
I like the fact the Funnel gives you both Google Analytics data and ad plattform data in one place for great insight on how all digital channels are performing in terms of traffic, conversions and costs. Great dashboard and reporting capabilities. Easy to use and setup. You have basically every metric there is from Analytics + the cost data from ad platforms. Supports also building your own custom metrics. You can also upload ad platform data to Google analytics through Funnel which is a very nice feature!
What do you dislike about the product?
Nothing bad to say about Funnel. It delivers what I expect. I've had some problems with data discrepancies regarding ecom transactions but the Funnel team helped with that fast with manual uploads of sales data. The data explorer feature could be a bit more intuitive and I've had a hard time figuring out how to match all the sources to different dimensions.
What problems is the product solving and how is that benefiting you?
Forecasting spend, traffic and sales levels for given periods. I'm able to just in minutes get a overall look of our spend levels and where we are going to land on totals and individual marketing channels. I can also easily compare past performance with current performance and see trends very quickly.
Recommendations to others considering the product:
I recommend everyone to try out Funnel if you need good forecasting capabilities for marketing channels and comparison on current and past performance. This gives you a quick way of seeing trends both good or bad.
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