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A truly enterprise and reliable data warehouse tool
What do you like best about the product?
Reliability. I've used other tools in the past, and nothing has been as seamless, smooth, and trustworthy as Funnel.
What do you dislike about the product?
Slight initial learning curve, but the resources Funnel provides are incredibly easy to follow and learn from.
What problems is the product solving and how is that benefiting you?
Blending multiple digital advertising platforms into one location for analysis for our clients
Easy to use with a great support team for questions
What do you like best about the product?
The biggest upside to me using Funnel is the ease of use to connect sources or set up metrics and dimensions along with the customer service that is readily available to help with issues or concers.
What do you dislike about the product?
There are issues when sometimes a data source needs connected more than once and causes doublecounting of metrics
What problems is the product solving and how is that benefiting you?
A transformation tool for our data to feed into a Looker Studio report based on certain dimensions and be able to utilize needed metrics as well.
Great partners to work with
What do you like best about the product?
I love the support that our contacts are providing for us and our clients. They have always been flexible and reasonable in our interactions.
What do you dislike about the product?
There could be some product limitations particularly on server locations for lower tiered products.
What problems is the product solving and how is that benefiting you?
Automation of the ingestion process which gives us more time and frees up our resources. By using Funnel, we don't have to build and maintain APIs which can be costly and time consuming for our engineering resources.
Initial Partnership Experience
What do you like best about the product?
Motivated to partner and offer their services
What do you dislike about the product?
Fail to execute and deliver on their promise
Change partners frequently
Fail to deliver on partnership discussions
Change partners frequently
Fail to deliver on partnership discussions
What problems is the product solving and how is that benefiting you?
automation of data routines
Highly Flexible Tool with a Clean UI
What do you like best about the product?
BigQuery exports from Funnel are incredibly smooth. We've been exporting data from hundreds of data sources to BigQuery for a number of years now, and never had an issue with Funnel's export.
Funnel's data explorer and Google sheet exports are also easy tools for quick analysis.
Funnel's data explorer and Google sheet exports are also easy tools for quick analysis.
What do you dislike about the product?
The cost of Funnel can add up. Agencies should consider building a pricing model for their reporting offering to ensure they're building a profit center instead of a cost center.
What problems is the product solving and how is that benefiting you?
Funnel makes it easy to connect to almost any marketing data source that we use, and export the data to almost any destination.
Incredible. Intuitive. Informative.
What do you like best about the product?
The ability to pull in data from multiple sources and "funnel" it wherever I want is incredible. It enables me to make decisions so much more efficiently and effectively. Plus their customer support is great.
What do you dislike about the product?
There is a bit of a learning curve when getting started.
What problems is the product solving and how is that benefiting you?
Tracking the performance of ads (specifically creative) quickly.
Funnel has become an integral part of our organization
What do you like best about the product?
Funnel is intuitive and easy to use, with outstanding support for development of new connections. It's definitely the engine for our entire business intelligence suite.
What do you dislike about the product?
When we first started, Funnel was a younger (but scrappier) player in the space, but now they have grown into a totally reliable and dependable long term partner.
What problems is the product solving and how is that benefiting you?
We needed a way to connect data from various sources, organize it smoothly, and present it outward toward multiple clients.
Paid Search Manager
What do you like best about the product?
Ability to connect mulitple sources to get detailed report for clients
What do you dislike about the product?
It does take some time to get used to driving
What problems is the product solving and how is that benefiting you?
Connecting google ads to a crm like hubspot and being able to connect the dots in the sales reporting funnel
Comprehensive extraction of marketingdata
What do you like best about the product?
Easy to use
Easy to implement
Vast number of available connectors
Always the right, and complete, data
Harmonised measures (impressions, clicks, costs, etc.)
Pretty fast customer support
Easy to implement
Vast number of available connectors
Always the right, and complete, data
Harmonised measures (impressions, clicks, costs, etc.)
Pretty fast customer support
What do you dislike about the product?
I have no dislikes so far (three year user)
What problems is the product solving and how is that benefiting you?
Before using Funnel we used dedicated api's to connect to all our marketing-tools (GA, FB, IG, Criteo, etc.).
These api-connectors had to be individually configured in our ETL-tooling, wich took some considerable development time.
Due to the dynamic nature of the implementation of these api's the configuration needed permanent maintenance.
We had to reconfigure and/or reconnect them several times a year. Which also took development time.
At this time we succesfully rely on Funnel to maintain the availability and completeness of all the connectors we are using.
This saves us developementbudget and gives us a higher availabilty of businessvaluable data for our end-users (marketeers, analysts, consultants).
These api-connectors had to be individually configured in our ETL-tooling, wich took some considerable development time.
Due to the dynamic nature of the implementation of these api's the configuration needed permanent maintenance.
We had to reconfigure and/or reconnect them several times a year. Which also took development time.
At this time we succesfully rely on Funnel to maintain the availability and completeness of all the connectors we are using.
This saves us developementbudget and gives us a higher availabilty of businessvaluable data for our end-users (marketeers, analysts, consultants).
Excellent BI tool
What do you like best about the product?
Funnel is an incredible tool for data integration, transformation and visualization.
What do you dislike about the product?
Nothing at the moment. It's not Domo or Tableau but at the end of the day that's the idea.
What problems is the product solving and how is that benefiting you?
We are looking for a scalable solution to integrate and visualize marketing data for our clients.
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