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Simple , quick setup and easy to use
What do you like best about the product?
Easy to set up and easy connectivity to DWH, very good and helpful support.
What do you dislike about the product?
nothing much, most of the issues are usually external to funnel.io some APIs are limited but also not funnels folt
What problems is the product solving and how is that benefiting you?
Quick API connection to marketing platforms,
Take control of your marketing campaigns and data!
What do you like best about the product?
With Funnel you can really get in control of your marketing data and have everything important in one place. Using Funnel connectors you can connect an insane amount of marketing websites such as Glami, Facebook, Biano, Favi, Idealo and dozens more, connect the data with Google Analytics and make really useful dashboards. Have your ROAS, revenues, transactions, and many more metrics in one place. Using Funnel dashboards or their exports you can have your data wherever you need it (Google data studio and more). Have everything automated and working is a really important in ecommerce and using Funnel you can achieve it
What do you dislike about the product?
Funnel can get a bit pricey, we needed to use and pay agenture account which was around 1k, but this is from our experience only downside.
What problems is the product solving and how is that benefiting you?
Getting marketing data across multiple countries, and marketing sources can take a lot of time, calculating ROAS multiple times per month across dozens of marketing sources is basically one-person job. But with the use of Funnel you can have everything, at one place and automated. Setting up can take days/weeks, but once you have every connector source connected you only analyze and evaluate your data and maximize your clients revenues
A must-have tool for marketing analytics
What do you like best about the product?
Most importantly, Funnel works with (almost) all data sources. The ones not there by default can be integrated via the tech team. The custom dimensions – and rules – allow us to map our marketing activities in a way that can easily be understood also by non-marketing people.
What do you dislike about the product?
Live support for quick questions would sometimes be extra helpful.
What problems is the product solving and how is that benefiting you?
Funnel has helped us understand our marketing investments. Instead of x number of dashboards we now have one that combines all the data – which is only possible due to Funnel's technology.
Easy to use, yet powerful under the hood
What do you like best about the product?
1. They already support many of the data sources that we use (Ads, analytics, adobe etc.) as well as supporting custom data sources.
2. We have a dedicated account manager (two, actually) as well as access to their general support.
3. You can schedule exports to Google Sheets, Data Studio, or any Data warehouse you may use.
4. **Most importantly - it’s very easy to use!**
2. We have a dedicated account manager (two, actually) as well as access to their general support.
3. You can schedule exports to Google Sheets, Data Studio, or any Data warehouse you may use.
4. **Most importantly - it’s very easy to use!**
What do you dislike about the product?
We have sometimes run into problems with our data exports, given the volume of data. we are handling. However, there have been significant improvements in this area.
What problems is the product solving and how is that benefiting you?
As an agency, we work with countless data sources that are scattered around with different logins, interfaces, and exporting features.
By pushing our data into a central place, we’re able to use a single platform with a single login and single set of features to access all of our data. We can create common rules across data sources (product, country, campaign type etc.) and then view a combined view of multiple data sources in a single, unified table.
As Funnel is a server-side application, we’re able to rely on them to do all of the processing, hosting, and exporting automatically. This results in faster reports, less errors, and much happier analysts.
By pushing our data into a central place, we’re able to use a single platform with a single login and single set of features to access all of our data. We can create common rules across data sources (product, country, campaign type etc.) and then view a combined view of multiple data sources in a single, unified table.
As Funnel is a server-side application, we’re able to rely on them to do all of the processing, hosting, and exporting automatically. This results in faster reports, less errors, and much happier analysts.
One of the best ETL on the market, worth its (high) cost
What do you like best about the product?
Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can import data from any marketing platform, CRM, service, and export it to a lot of different destinations).
What do you dislike about the product?
As an ETL, the "E" and "L" parts are perfect, but the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want your data updated every morning before the 9:30 am meeting with the most significant stakeholders of the project).
What problems is the product solving and how is that benefiting you?
I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's order management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real-time to correct the business outcomes.
Really streamlines our creative ideas
What do you like best about the product?
I like that it puts actionable steps into our goals. It's easy to lose the process if you don't have something like this in place. I've never used a program that was as helpful in this specific area without things falling through the cracks.
What do you dislike about the product?
There are sometimes minor glitches but no real issues. I would say for the most part everything works as it should. I think more people should know who it the product.
What problems is the product solving and how is that benefiting you?
It helps with marketing campaigns and helps us garner specific and measurable results for clients. I would say that it makes our work more productive and increased performance.
Recommendations to others considering the product:
Definitely give it a try.
The Best Marketing ETL on the Market
What do you like best about the product?
The most robust marketing ETL on the market.
What do you dislike about the product?
Data Explorer query limits make it almost impossible to look at YoY data which is a frequent need.
What problems is the product solving and how is that benefiting you?
Merging millions of rows of marketing and analytics data from different platforms.
Awesome Data Hub
What do you like best about the product?
Funnel has helped us to easily connect all our data sources and build out an awesome Google datastudio dashboard. Before we were trying to patch a bunch of different sources together.
What do you dislike about the product?
It can be a bit tricky to configure at first, but the account manager does a great job to help onboard you and get it set up to cater to your use case. Overall, no big downsides.
What problems is the product solving and how is that benefiting you?
Aggregated all acquisition sources into a single connector. It allows for blending of data that wasn't easy to do otherwise. Big time saver and helps us keep track of metrics.
Faster solution for client dashboards
What do you like best about the product?
Intuitive user interface, number of connectors and customer support
What do you dislike about the product?
It can become costly when you add non-paid connectors - organic social etc.
What problems is the product solving and how is that benefiting you?
We previously used Supermetrics, which required internal developer support regularly. New users can be trained on Funnel, very quickly.
Funnel, the master of order.
What do you like best about the product?
The simplicity that Funnel has with different Ads. I love you Funnel
What do you dislike about the product?
I don't dislike anything. But it would be great to have more languages (because my native language is spanish).
What problems is the product solving and how is that benefiting you?
I'm organizing the cost of every Ad supplier that we use (and other metrics). And creating a standard that at the end would be easier to know the cost/benefit of each Ad supplier!
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