Marketing automation has transformed our customer journeys and now drives higher user retention
What is our primary use case?
Our main use case for WebEngage Customer Data Platform is managing marketing automation at scale of our e-commerce business vertical. We are currently using WebEngage Customer Data Platform integration on our platforms such as mobile, desktop, and application, and we are sending personalized remarketing communications to our users in order to improve our conversion funnel on journey abandonment.
Furthermore, we are improving retention of our existing customers via promotional and transactional engagement journeys.
How has it helped my organization?
WebEngage Customer Data Platform has positively impacted my organization by reducing dependency on these teams for user engagement and conversion. It improved user retention by 55%. It is a single dashboard for omnichannel marketing communication.
The 55% improvement in user retention is tied to a particular campaign.
What is most valuable?
Some of the best features that WebEngage Customer Data Platform offers include Journey Automation, user segmentation, intuitive user-friendly interface, easy service provider integration, and also ease in creating user journeys.
The feature I find myself or my team using the most is Journey Automation because it has been a game-changer, especially because this tool has been successfully shaping most of our marketing activities and has been a revenue driver for my organization. It has helped in better acquisition and retention of the users and has boosted revenue for sure.
What needs improvement?
One thing that I really think can be improved in WebEngage Customer Data Platform is that it lacks a robust analytics platform.
I wish WebEngage Customer Data Platform had more options of templates.
Another needed improvement for WebEngage Customer Data Platform is that building sales intelligence via auto-recommendation should be improved.
For how long have I used the solution?
I have been using WebEngage Customer Data Platform for the past four years.
What do I think about the stability of the solution?
WebEngage Customer Data Platform is stable, as I have also used CleverTap.
What do I think about the scalability of the solution?
WebEngage Customer Data Platform is highly scalable.
How are customer service and support?
The customer support for WebEngage Customer Data Platform has really been helpful, responsive, and proactive.
Which solution did I use previously and why did I switch?
I previously used a different solution called LeadSquared and Plumb5 before switching to WebEngage Customer Data Platform.
How was the initial setup?
My experience with pricing, setup cost, and licensing for WebEngage Customer Data Platform is that this is one of the best marketing automation tools and one of the most affordable and cost-effective tools that I have ever used.
What was our ROI?
I have seen a return on investment from WebEngage Customer Data Platform, as it helped in lowering the cost of marketing, driving higher volume of direct sales, increasing conversion rate on our website, and increasing leads to sale ratio.
Which other solutions did I evaluate?
Before choosing WebEngage Customer Data Platform, I evaluated other options such as LeadSquared, and I was also using a tool called CleverTap before that.
What other advice do I have?
A specific example of how we use WebEngage Customer Data Platform for marketing automation or customer retention is that it can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal technical teams for the development and maintenance of automation journeys.
A/B tests can be executed to measure the performance of message variants in real time directly from the panel regarding our main use case and how our teams interact with WebEngage Customer Data Platform.
My advice to others looking into using WebEngage Customer Data Platform is that it helped us and supported us to achieve our business objectives, which were lacking with other tools, so it is highly recommendable. It is very well-suited for web-based applications and websites.
WebEngage Customer Data Platform is a good tool to start with, cost-effective, and easy to use. It is a highly recommendable tool. I have rated this review as a 9 out of 10.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Easy-to-Use WebEngage for Effective Targeting and Actionable Insights
What do you like best about the product?
WebEngage is simple to use and it also helps the target users effectively by providing some useful insights to improves the engagement and communication process.
What do you dislike about the product?
Some of its features needs technical knowledge to use smoothly.
What problems is the product solving and how is that benefiting you?
WebEngage platform helps me to improve the customer engagement by sending the targeted messages and tracking the user behavior. It increases the retention also which improves the communication and overall campaign effectiveness.
Feature-Rich and Easy for New Users
What do you like best about the product?
The tool itself has many features that help even new users access it easily.
What do you dislike about the product?
The GC team seems very demotivated. They’ve said that a client emergency is not their emergency, which is disappointing and makes it hard to rely on them when urgent issues come up.
What problems is the product solving and how is that benefiting you?
All communication is in one place, and adding BigQuery also makes it a more reliable platform.
Effortless Integration with Superior Omnichannel Marketing
What do you like best about the product?
I like WebEngage's Omnichannel feature and customer event mapping, as it allows us to target our customers through different channels like RCS and SMS, and map our store orders, making it easy to target store-only customers. I also appreciate the easy integration process with most major tools. The platform facilitates deeper segmentation possibilities and gives the flexibility of easy integration with third-party tools. The initial setup was very easy, taking a maximum of 3 to 4 days.
What do you dislike about the product?
I find creating reply-based campaigns on WhatsApp challenging. They could improve by having an inbuilt bot like Kwikengage BIK.
What problems is the product solving and how is that benefiting you?
WebEngage helps me create deeper and personalized recommendations, identify cohorts, and create cross-sell and upsell recommendations, enhancing retention and omnichannel marketing.
Smooth Journey Creation with Instant Email Delivery
What do you like best about the product?
The separate channel for email delivery is helpful, especially for instant email delivery. Journey creation is smooth and straightforward.
What do you dislike about the product?
The proper CDP is not their in the webengage.
Even the plugin is there for sms and whatsapp we have faced the integration challenges.
What problems is the product solving and how is that benefiting you?
WE had solved the communication channel integration. Segmentation of profiles. Daily Campaign.
Easy to use, well-integrated and effective for customer retention
What do you like best about the product?
It's easy to use and navigate, even the complicated processes like journey creation and campaign set up are also very intuitive. Almost all of our use cases are catered to as it has seamlessly been integrated with our sytem.The POC from the Webengage team is easy to reach and resolves issues quickly.
What do you dislike about the product?
Sometimes brewing of segments take longer than expected. Rest everything is better than expected.
What problems is the product solving and how is that benefiting you?
Hels us tackle problems like customer retention, by enabling cohortisation and setting up personalised campaigns. Also helps us in reaching out to users who drop-off and building recall, eventually improving conversion. Additionally, it helps with analytics and data tracking.
Unified Data & Automated Journeys That Boost ROI
What do you like best about the product?
We’re able to integrate our data from multiple platforms into one place which us retarget our existing users more effectively and efficiently, while also keeping a close eye on ROI.
Earlier, our data was scattered across different platforms and we were operating across multiple channels. This increased a lot of manual effort. After using WebEngage, our journeys are now automated, which has reduced manual work significantly and made execution much smoother.
What do you dislike about the product?
As of now, there’s nothing specific that stands out as a dislike. We’re exploring different features of the platform, and overall the experience has been quite useful and promising.
What problems is the product solving and how is that benefiting you?
Help us to centralize user data from multiple platforms, which reduce our manual efforts and we are able to create multiple automated journey for retarget right user at right time
Webengage Makes Cohort Analysis & Intelligent Timing a Retention Booster
What do you like best about the product?
Webengage has been really helpful in analysing our cohorts and their behaviour. Its intelligent timing feature has been an added bonus, and it has helped us improve our retention numbers.
What do you dislike about the product?
Sometimes the data around control group is not proper, certain metrics around rcs campaigns are incorrect
What problems is the product solving and how is that benefiting you?
Cohort wise analysis and then accordingly planning a campaign is helping me
Boosts Revenue with OmniChannel Magic
What do you like best about the product?
I use WebEngage for omnichannel campaign management, and it really helps me boost my revenue from existing clients. One of the best features is how it lets me gain unified customer data, which is so valuable. I can personalize and automate campaigns easily, and it consolidates customer data from multiple sources. This helps bring data to the forefront, allowing me to decode customer behavior effectively and design my engagement strategy with precision. Plus, the initial setup was easy, which was a nice bonus.
What do you dislike about the product?
The AI feature could be improved as it needs to work faster.
What problems is the product solving and how is that benefiting you?
I use WebEngage for omnichannel campaign management, which helps boost revenue from existing clients. It provides unified customer data, allowing me to personalize and automate campaigns effectively. It helps design my engagement strategy by consolidating data from multiple sources and decoding customer behavior.
Seamless Campaign Automation with Constantly Evolving Features
What do you like best about the product?
It helps automate marketing campaigns seamlessly. Other features, such as surveys, onsite tools, and personalization, are also helpful for our product. I also appreciate that new features are introduced constantly.
What do you dislike about the product?
The events analytics function could be better. The tech integration process could be smoother, with a quicker TAT. Campaign analytics also needs improvement so it reflects the right data more consistently. Catalogues and recommendations could be improved as well, as they currently don’t feel as strong as they could be.
What problems is the product solving and how is that benefiting you?
It helps me optimize campaigns through campaign performance analysis. It also supports my decision-making in critical situations, such as a product launch or introducing a new product feature, by helping me understand consumers through surveys. Also, it helps me better understand customer behavior so we can serve them more effectively.
