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Powerful Omnichannel Automation That Bridged Our Engagement Gap
What do you like best about the product?
I use WebEngage to automate omnichannel marketing campaigns which significantly improve user retention. I appreciate the Journey Designer, with its intuitive drag-and-drop interface that allows me to map out complex customer workflows without needing a technical background. I also value the omnichannel integration that saves a lot of time by having SMS, Email, and Web Push all in one place, providing us with a unified view of our users. The Split (A/B testing) feature in the Journey Designer is particularly beneficial as it enables me to test different communication branches in real-time. I also like that the initial setup was smoother than expected thanks to the well-documented SDK and the onboarding team. WebEngage is powerful enough for advanced automation but still intuitive, letting the marketing team run campaigns without relying heavily on developers.
What do you dislike about the product?
One area for improvement is the dashboard performance, particularly when loading large datasets or live segments; it can sometimes feel a bit sluggish. The UI can also feel slightly cluttered when you’re managing a high volume of campaigns, which leads to a bit of a learning curve for new team members. Additionally, I’d love to see more robust native reporting for deeper product analytics. While the marketing automation is top-tier, sometimes getting granular insights requires a bit more manual effort or external tools than I’d like. Improving the loading speeds and streamlining the navigation would make the daily experience much smoother.
What problems is the product solving and how is that benefiting you?
I use WebEngage to automate omnichannel marketing, solving fragmented communication by centralizing customer data. It boosts retention by automating user re-engagement across email, SMS, and WhatsApp, saving manual effort and increasing conversions.
AI-Driven Engagement, Seamless Setup
What do you like best about the product?
I appreciate WebEngage for helping us engage with our clients on our website and other social media platforms. I like its AI-driven approach that targets and optimizes our search, markets, and engages clients based on their preferences and needs. It takes a proactive marketing approach for customers. Also, the initial setup of WebEngage was simple.
What do you dislike about the product?
Nothing
What problems is the product solving and how is that benefiting you?
WebEngage helps us engage with clients on our website and social media, connecting and marketing based on their preferences. Its AI-driven approach targets and optimizes engagement, taking a proactive marketing approach.
Feature-Rich Platform with Excellent Support and Usability
What do you like best about the product?
WebEngage has depth in features, offer a wide range of integrations and the dashboard is quite user-friendly. Their team is quite cooperative, hence its easy to get the ball rolling.
What do you dislike about the product?
Live segments take a while to load, which gets inconvenient at times. Other than this, they're a little slow with feature enhancements and new advancements.
What problems is the product solving and how is that benefiting you?
Great tool for CRM messaging, understanding customer journey, curating automations in the marketing funnel and enable omni channel marketing.
Unified User Data and Effortless Multi-Channel Campaigns
What do you like best about the product?
The ability to unify user data and engagement in one platform. Making segmentation, journey creation, and multi-channel communication (email, push, WhatsApp, on-site) straightforward, scalable and giving us the visibility for campaign execution.
from execution to reporting - it saves time. Setting up campaigns and triggers without tech's intervention saves time and energy.
from execution to reporting - it saves time. Setting up campaigns and triggers without tech's intervention saves time and energy.
What do you dislike about the product?
Missing integrations with other products/marketing channels like Zoho crm. I feel its a constant innovation for Webengage to integrate other marketing platforms and the team should stay ahead of the curve like it does for product enhancements.
What problems is the product solving and how is that benefiting you?
WebEngage helps us focus our energies to retain uses by enabling multi-channel approach. Instead of focusing our ener
directly address revenue leakage and low repeat behavior after user acquisition. In travel and e-commerce, users often browse, drop off, or delay decisions due to price sensitivity and comparison behavior. WebEngage allows us to re-engage these high-intent users with timely, behavior-based nudges across email, push, WhatsApp, and on-site channels. This improves funnel recovery, increases repeat visits and bookings, lifts conversion rates, and maximizes lifetime value from the same traffic—making growth more efficient without increasing acquisition spend.
directly address revenue leakage and low repeat behavior after user acquisition. In travel and e-commerce, users often browse, drop off, or delay decisions due to price sensitivity and comparison behavior. WebEngage allows us to re-engage these high-intent users with timely, behavior-based nudges across email, push, WhatsApp, and on-site channels. This improves funnel recovery, increases repeat visits and bookings, lifts conversion rates, and maximizes lifetime value from the same traffic—making growth more efficient without increasing acquisition spend.
The Best Platform for Customer Analytics Insights
What do you like best about the product?
It is the best platform to understand customer analytics, that's the main thing which I like about WebEngage. They have good customer support and they are very easy to integrate with all the apps.
What do you dislike about the product?
It takes a bit longer time to create customer segments, sometimes i end up waiting 15-30 minutes (depends on the customer base) to create a customer segment and download it.
What problems is the product solving and how is that benefiting you?
It is giving a detailed breakdown of customers database into multiple micro segmentation, which is helpful for us to understand our customers better.
Effective Platform for Lifecycle Communication
What do you like best about the product?
WebEngage opens up multiple opportunities to reach our users across different stages of their journey, whether at the start, in between, or at the end. It significantly improves the way we communicate with users.
What do you dislike about the product?
The UX can be improved in a few areas, but I have attended a recent event from WE and understand that enhancements are already in progress, and we are looking forward to those updates.
What problems is the product solving and how is that benefiting you?
Overall, it helps solve one of the biggest challenges by keeping users engaged and improving retention on the platform.
Impressive Platform with Outstanding Support
What do you like best about the product?
WebEngage Black has truly impressed me. In addition, I am very satisfied with the support I receive from the team.
What do you dislike about the product?
The user interface would benefit from a cleaner design, as it currently feels a bit cluttered. Additionally, I think there should be more flexibility available at the beginning of journeys.
What problems is the product solving and how is that benefiting you?
For me, the primary purpose of using WebEngage is marketing automation. I also appreciate how it allows for straightforward data analysis without needing to use SQL.
Powerful Segmentation and Analytics with Excellent Support.
What do you like best about the product?
I like the segmentation part, especially the live segment feature & refresh list. New analytics event dashboard, which i use everyday. it was very easy to switch from the previous tool to the webengage. Implementation was very smooth.
Last but not the least, great customer support.
Last but not the least, great customer support.
What do you dislike about the product?
WebEngage missing the segment creation feature while setting up a campaign, instead, i have first create a segment, wait till its finished and then set up the campaign.
It could helpful if webengage team integrate it in the coming days.
It could helpful if webengage team integrate it in the coming days.
What problems is the product solving and how is that benefiting you?
The WebEngage is very helpful for the customer retention, our retention used be around 28-32%, past month we crossed 38%.
User-Friendly Interface and Effortless Campaign Management
What do you like best about the product?
UX/UI is very friendly.
Can see all the details of campaigns in one place.
Campaign excuation is very easy
customer support is good
Can see all the details of campaigns in one place.
Campaign excuation is very easy
customer support is good
What do you dislike about the product?
Webengage has so many Features, Which many users are aware off.
They need to educate users about it.
They need to speak more about there product
They need to educate users about it.
They need to speak more about there product
What problems is the product solving and how is that benefiting you?
Journeys are the main features that I was using WebEngage for
Great UI and Analysis feature.
What do you like best about the product?
Making campaigns and recycling bin feature and Analysis.
What do you dislike about the product?
Sgementation takes time. Can be improved.
What problems is the product solving and how is that benefiting you?
Tracking user attributes and help in making personalization.
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