I use HubSpot Sales Hub to build the top of the funnel in our freight forwarding and supply chain business. We use it for solution design, understanding customer projections, market research, costing, scheduling, and providing innovative solutions to our sales team. It helps us from identifying prospects to completing deals.
Sales Hub Enterprise
HubSpotExternal reviews
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Sales Manager
Easy, quick reference for a lot of information.
I use HubSpot Sales daily and it is great!
Allows us to customize our sales cycle approach
What is our primary use case?
What is most valuable?
I like the tool's flexibility. It allows us to customize our sales cycle approach. However, this flexibility can be challenging, as there are many options to consider.
Feature-wise, the SEO tooling in HubSpot has been helpful recently, according to feedback from my team. We haven't explored the automation capabilities much yet.
What needs improvement?
I think AI-driven features would be great. For example, if it could make recommendations and suggestions for each user, like when to reply or what to say, that would be a great asset in a CRM. This could help sales reps close deals faster, which is crucial.
Regarding pricing, I think HubSpot Sales Hub is okay—not too expensive. But as a company, we'd always like to see costs decrease slightly.
For how long have I used the solution?
I have been using the product for a couple of years.
What do I think about the stability of the solution?
We haven't faced any major performance or stability issues.
What do I think about the scalability of the solution?
Currently, we have about eight to ten users across three departments: sales, account management, and procurement.
What was our ROI?
We're seeing ROI. The tool drives most of our outbound marketing and customer outreach. However, our sales cycles are a bit longer than we'd like, which affects cost-effectiveness. We need to build a better top-of-the-funnel.
What other advice do I have?
We haven't explored many integration capabilities. We initially considered integrating it with our in-house app for a holistic picture from prospect to client onboarding, but it's still unexplored territory.
I don't have any AI-driven initiatives or sales strategies using AI that are supported by the specifically. However, we are exploring AI for operational efficiency in our industry, which is very paperwork-driven and involves a lot of cargo movement. We have to maintain many documents and comply with regulations promptly.
So far, we've automated some processes using logic and machine learning capabilities, including using large language models (LLMs). We're currently exploring AI more deeply this quarter and next to build a more operationally efficient platform.
For example, we're looking to integrate AI into our email system to understand conversations and automatically mark tasks as completed. We do freight bookings mainly through email with different ocean and air carriers. Instead of having a user manually update our system based on these emails, we're developing an AI that would handle this process automatically. Human intervention would only be needed to handle exceptions.
As an end-user, I find it intuitive and straightforward, though I can't speak to the complexity of setting up the workflows.
We can recommend HubSpot Sales Hub because it can push content, do customized account-based tooling, and has good reporting and analytics. It's a holistically designed product. However, its flexibility means that how well it works depends on how you implement the workflows for each feature.
My advice for users looking to implement it is to understand your sales cycle workflows and the tools you offer first. Creating lots of customized content is tempting, but this can quickly become overwhelming. I recommend keeping it simple at first. Start by setting up the visibility layer and running basic reporting and analytics. Then, you can start fine-tuning the product, your processes, and your sales approach based on the data. That's one of the big advantages - you can break down all this information. You need the right people who can understand and interpret the data.
On a scale of one to ten, I would rate HubSpot Sales Hub an eight. The two-point deduction is because I'm unfamiliar with the complexities of configuring workflows or potential integration issues.