What do you like best about the product?

The great thing about Zeta Marketing Platform is the Email Marketing management and control. It offers the ability to build marketing campaigns, set the target audience and scheduling all from a single window. The visual campaign builder is a great feature that is easy to use and make the work highly easy.

What do you dislike about the product?

It lacks fluidity and smoothness because of the bugs present. Although they are minor and only come at certain times. It has to up it user experience to take on the bigger player in the market.

What problems is the product solving and how is that benefiting you?

I used it for our customer email marketing management and to send newsletters to people. This enable campaign monitoring and user interaction etc.

Recommendations to others considering the product:

The platform provide good opportunity to make use of customer data. It help in making marketing campaigns and email marketing using the data collected. The AI insight isn't that great because of the slightly buggy interface but the campaign creation for email marketing is very good.
The reporting of the active campaigns can be control from the console which is not the best but gets the job done. All in all the platform does what it advertises and that should be the bottom line to justify the usage.