What do you like best about the product?

It's simple to discover what you're searching for in prior shipments, and several phases of the process assist the user in determining what information is required in their package. The program is easy to use and very adaptable. I can create inside the platform, data flows well, and the crew is responsive when there are issues. Okera enables us to establish global standards and governance over metadata gathering and tracking linkages for the first time. Okera integrates easily with Adobe Analytics, and we were able to configure a bespoke integration with our internal database.

What do you dislike about the product?

Okera is notoriously sluggish to load and prone to mistakes. One of the primary reasons a customer hired Okera was to ensure that randomly generated codes were unique; unfortunately, a defect resulted in duplicate codes being created. As a result, we require quality control on all Okera shipments, and it appears that we cannot always rely on the outcome. It's difficult to make changes to the dozens of templates I handle from an admin/maintenance viewpoint. Integrations with ad systems like Google Campaign Manager (DCM) are still very manual. The bulk upload functionality is also still in the works from the user's standpoint.

What problems is the product solving and how is that benefiting you?

We had no visibility or capacity to standardize marketing links prior to Okera. CP codes were controlled by numerous teams, with varying acronyms, commands, and parameters, and were stored in Excel and/or email, where there is a high risk of mistake. We've also expanded the amount of metadata fields that can now be parsed from around five to fifty. With Okera, users on several computers may complete consistent shipments with the proper data. This helps us maintain a uniform naming standard while maintaining excellent data quality for the customer. Our data center now receives data from Okera at the time it is transmitted.