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GTM Buddy

GTM Buddy | 1

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External reviews

67 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Prashant T.

I love GTM Buddy

  • August 25, 2022
  • Review verified by G2

What do you like best about the product?
I like that all collaterals, information, and relevant data are all kept in one easy-to-use portal. I also like that we can share the information easily to our potential clients through numerous mediums.
What do you dislike about the product?
I can't really think of any at the moment. So far my experience has been positive.
What problems is the product solving and how is that benefiting you?
GTM helps me search and share relevant and important data with my client within minutes after the conversation. I am able to share information quickly which echoes with the product we carry.We say our product is fast and easy. By sharing info in the same manner this tool helps instill the concept of how fast we are.


    Sebastian J.

Love the contextual recommendations. Finding content has never been this easy!!

  • July 20, 2022
  • Review provided by G2

What do you like best about the product?
GTM Buddy recommends me the right content to share based on the opportunity at hand. And the recommendations are pretty consistent and accurate so I don't have to think twice before sending them out. Overall, it's been a real time saver and a great tool to discover content
What do you dislike about the product?
I haven't found any problems with the platform.
What problems is the product solving and how is that benefiting you?
.The major problem GTM Buddy is helping me solve is content discovery; be it in terms of recommendations or search engines - I am able to locate the content I am looking for without a glitch. Also, I love the fact that I can host the shared content in a branded environment and GTM Buddy's user-friendly and intuitive UI is an added bonus


    Aishwarya H.

Great tool for sales enablement and content distribution

  • July 18, 2022
  • Review provided by G2

What do you like best about the product?
GTMBuddy really helped us answer a question that every person who's ever worked on sales enablement has asked themselves: Am I creating something that people actually find useful? It helped us figure out - who's looking for what content, who's sharing it, who's viewing it and what opportunities it's connected to - and even figure out who's not doing any of the above so we can get their feedback and fix our processes and content :) I think it's really helped close the content gap between marketing and sales.
What do you dislike about the product?
Nothing comes to mind right now. I'm not sure why there's a min char field here.
What problems is the product solving and how is that benefiting you?
GTM Buddy makes creating, distributing, and getting feedback on sales enablement content easy. There's more visibility and a built-in feedback loop which helps us help sales teams even more.


    Varun C.

Must-have for product marketers / sellers

  • June 20, 2022
  • Review verified by G2

What do you like best about the product?
- intuitive UI/UX
- search/retrieval and tagging is exemplary and helps optimize for geo-specific / workflow-specific collateral
- support from the GTM Buddy Team - customer support is simply great!
What do you dislike about the product?
A lot of native GDrive/ Onedrive shortcuts, sharing capabilites have become second nature. Since GTM Buddy replaces that more contextually for a seller, some habituated features would've been great to have
What problems is the product solving and how is that benefiting you?
GTM Buddy is our primary sales enablement tool solving for content storage, sharing and raising of new content requests for better tracking & Collaboration. It's used by our sellers across multiple geographies: USA, India, APAC, Japan.


    Ruta B.

A GTM buddy, indeed!

  • June 03, 2022
  • Review verified by G2

What do you like best about the product?
The best feature of GTMBuddy is the email extension that helps sales reps with exactly what it promises: just in-time enablement. Our teams don’t need to navigate to hundred different folders anymore. Any collateral they need, any question they need answered, is just a search away now - within their inbox!

It's easy to set up. Two strong reasons for that -
1. A strong integrations ecosystem, business vocabulary tagging, and AI-based auto-indexing
2. Their commendable team - both technical and customer support - is very generous with their time and resources. They were our partners every step of the way.
What do you dislike about the product?
Haven't come across any strong negatives yet.
What problems is the product solving and how is that benefiting you?
- Optimizing the current enablement process
- Empowering sales teams with context-specific, in-time enablement
- Allowing better visibility on prospect end content analytics to understand which collaterals are performing well


    Sebastian T.

Cool product solving a major pain point, best customer support I've ever received

  • May 06, 2022
  • Review verified by G2

What do you like best about the product?
The GTM Buddy product is tackling a major problem for our product marketing and sales team. We create sales enablement materials but have limited levers and oversight on distribution. GTM Buddy puts our assets into the hands of sellers at the right time and allows us to see who is viewing what, instead of our sellers searching through our website or a ten-page Google sheet to find what they need.

But what I like best is GTM Buddy's customer support. They are attentive, dynamic, smart, and genuinely focused on driving value for our business with their tool. I haven't experienced anything like it from other vendors.
What do you dislike about the product?
We've had issues with our Salesforce hygiene and how GTM Buddy interacts with it, but again, GTM Buddy's customer support team stepped in with an innovative solution and has walked side-by-side with us every step of the way.
What problems is the product solving and how is that benefiting you?
-Putting content in the hands of sellers
-Tracking the content sellers are looking for
-Tracking the effectiveness of content
-Onboarding sellers
-Educating sellers on product lines and businesses
-Giving sellers data on how their prospects are engaging their clients
-Giving sellers content they need to move deals forward

We're going from sellers searching through the website, or a ten-page Google Sheet, or asking around in Slack to having content recommended to them in real-time. Sellers are busy – they don't have time to search. Now, they don't have to.

Additionally, GTM Buddy's data layer has given our Product Marketing team a new sense of how sellers use content and sellers a new sense of how prospects consume it. We have better visibility into the entire content lifecycle.
Recommendations to others considering the product:
Dedicate an internal spokesperson for the rollout who has experience with the business – you need to understand the language of the business to train the GTM Buddy recommendation algorithim


    Sonal S.

Making our sales folks happier each day!

  • April 12, 2022
  • Review provided by G2

What do you like best about the product?
Tool gives our sales folks access to all information which was scattered to be collated and used at one go. Outlook plugins making communication easier with prospects with ready to go information
What do you dislike about the product?
Currently there are no guided tutorials for features. Having these could help with better utilisation.
What problems is the product solving and how is that benefiting you?
1) Sales folks constantly struggle to get the information they need and because all of them work in silos there was no single place to locate content. GTM Buddy helped in unifying the content in different locations to give a better experience for sales team and faster turn around.

2) Outlook Plugin (Smart Snippets, Email Templates) - While writing the email when sales person is not sure of which content to send along for the prospects. The machine learning algorithms provide smart recommendations basis of type of prospects. Pre configured email templates reduce the hasstle of even writing the email.

3) Track and Update - This has helped two teams in our organization. Sales teams to track the engagement of prospect with the content. Nudges on teams helped them doing the reachout and prospects interaction with what page of content showcasing prospects interest level. Another team it helped was product marketing to understand the value of content being created. Which content was just getting stale and which was becoming popular with sales folks.

4) Adoption - Our adoption metrics show more than 90 percent of our sales folks actively use GTM Buddy.


    Shefali J.

Great tool for sales people- this one's a time saver

  • February 24, 2022
  • Review verified by G2

What do you like best about the product?
I like how GTM Buddy seamlessly integrates with various platforms and makes it possible to access and share content from Gmail, Salesforce, and Linkedin!

Their content recommendations are spot on, so I am not spending as much time searching and finding the right content.

Email tracking, collateral views, time spent by prospects on each document that you share- is the real deal here.
What do you dislike about the product?
It's a great tool, all in all. Don't have any complaints about it.
What problems is the product solving and how is that benefiting you?
I no longer have to use Slack or ping my colleagues to find the content I need.

Everything is organized in one place and its recommendations enable me to gather all of the necessary information before my meetings.

The ability to track email opens, documents viewed by prospects have been super helpful too.


    Information Technology and Services

Great Tool. Highly recommend giving it a try!!

  • February 23, 2022
  • Review provided by G2

What do you like best about the product?
A seller-friendly interface. Sharing content has never been easier. It provides accurate recommendations and more importantly, it explains why a certain document is recommended and the GTM Buddy team is always available to assist.
What do you dislike about the product?
Nothing in particular. Looking forward to enhancements that the team will roll out.
What problems is the product solving and how is that benefiting you?
We can provide our prospects with more nuanced and better buying experiences by customizing the external viewer. Their integration with Slack is fantastic - I am instantly notified when a prospect opens an email/interacts with content, and I can search for and find content using simple commands. It’s been a time-saver for me


    Rahul Y.

GTM Buddy Review

  • February 23, 2022
  • Review provided by G2

What do you like best about the product?
Outlook plugin to share the collaterals with client and tracking engagement on it is easy and useful. And I also like that ability to capture the feedback of sales rep on the ppts, sales decks etc on the platform itself, which helps marketing team to incorporate their feedbacks.
What do you dislike about the product?
In general it covers all the basic need.
What problems is the product solving and how is that benefiting you?
Time taken to discover content internally has gone down. Also content creation/updation requests have been streamlined and content dissemination has become easy.