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    Ably Realtime

    Ably is the definitive realtime experience platform. We power more WebSocket connections than any other pub/sub platform, serving over a billion devices monthly. Businesses trust us with their critical applications like chat, notifications and broadcast - reliably, securely and at serious scale.

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    4.8
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    67 external reviews
    External reviews are from G2 .

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    Reviews (70)
    Uday Nagpure

    Reduced manual work and built reliable real-time collaboration with serverless messaging

    Reviewed on Jun 03, 2026
    Review from a verified AWS customer

    What is our primary use case?

    Our main use case for Ably revolves around the incredibly difficult build, real-time data broadcasting, and live collaboration throughout the organization for our clients. We also use it for its power features that require instant messaging and updates without refreshing their browser. It works through WebSocket, giving instant updates without refreshing the browser, just as in the stock market where all updates come at once. Similarly, it provides live updates without refreshing the browser and utilizes multiple endpoints with hundreds of network presence globally to ensure incredible low latency, regardless of geography. It works really well for the organization and follows compliances such as HIPAA and GDPR.

    I can share a specific example where we are working for a client making a system for filing taxes that is integrated through multiple APIs, Kafka, and various message receivers. Here, we have a notification service, email service, and messages service. We integrated Ably to ensure that everything is delivered to the customer without any delay, achieving 100% message delivery and survivability, accelerating the time to market for our client, focusing on developer productivity and system reliability. It has helped us ensure that our projects are delivered on time, with customers receiving proper calls without using call servers, as it automatically manages reconnections and delivers messages in the exact order they were sent.

    What is most valuable?

    I love Ably for its advanced pub/sub messaging capabilities, which help us with messaging Delta Compression, allowing us to send only changes from previous messages instead of entire payloads every time. For example, if I have to say 'hi', instead of sending the whole payload, it only sends the change in the current payload, reducing bandwidth consumption and enabling high-frequency data streaming. This major change has made our clients really happy as they receive notifications and messages without latency. Additionally, if a client goes offline, Ably stores messages in history for up to 72 hours, allowing clients to query history and catch up on missed events, ensuring complete stream continuity. It also supports multi-protocol, using WebSockets and gracefully falling back to server-sent events and long polling as needed, including support for MQTT and IoT devices along with pub/sub control for easy migration.

    I appreciate the serverless integration that has the integrated native web hook, instantly triggering serverless functions such as AWS Lambda and Azure Function when specific real-time events occur. It also allows Kafka Connector for seamless ingestion of messages from Kafka topics to stream them out to millions of users in milliseconds.

    What needs improvement?

    In this AI era, Ably can improve by adding more AI integrations to help reduce manual rework through AI agents or bots.

    For how long have I used the solution?

    I have been working in my current field for almost 15 years.

    What do I think about the stability of the solution?

    Ably is very stable and we have not experienced any outages or reliability issues.

    What do I think about the scalability of the solution?

    Ably's scalability is excellent, as we have scaled up to 250,000 users without seeing glitches or downtimes.

    How are customer service and support?

    Customer support is a 10 out of 10 because when we reached out, they resolved our query within 30 to 45 minutes. I rate customer support a 10 on a scale of 1 to 10.

    Which solution did I use previously and why did I switch?

    Before choosing Ably, we evaluated other options such as Wowza Stream, PubNub, and Pusher, considering their services and ROI, but ultimately, Ably was the best suited for us.

    How was the initial setup?

    I faced no challenges with the configuration process as it was done well, and all environments were easily configured, whether local, test, or system integration environments.

    What about the implementation team?

    Procuring the solution was easy within our organization and not at all tough.

    What was our ROI?

    Ably has positively impacted our organization by providing a good return on investment by avoiding the labor cost of building and maintaining a custom WebSocket server. We have saved at least 60 to 70% in cost and 80 to 90% in manual labor associated with creating and maintaining those servers. This serverless infrastructure focuses on building a scalable custom real-time infrastructure in-house, saving nearly $200,000 for the organization. There is zero-DevOps overhead, eliminating the need for a dedicated Site Reliability Engineering team to manage node scaling, load balancing, and connection requests. As a result, our senior engineers can focus on core revenue-generating product features. Overall, we have saved time, money, resources, and the return on investment is significant. If we paid ₹2 or $2, we got $10 back from Ably, so it's a 5X ROI for us.

    What's my experience with pricing, setup cost, and licensing?

    The metering and billing experience through AWS Marketplace is really well managed, with licensing, metering, and billing on point, and we received maximum discounts. We use cost as a basis for the number of licenses and it is cost-effective.

    The pricing, setup cost, and licensing experience are well managed through AWS Marketplace, providing a genuine price. We use a consumption-based model, meaning we pay-as-you-go based on actual usage instead of full server fees. The clear real-time billing structure shows our consumption, and it offers various models, but we use the pay-as-you-go model which suits us best.

    What other advice do I have?

    My advice to others looking at Ably is that anyone needing a dedicated serverless message deliverable to reduce time to market, improve cost, latency, and message deliverability should definitely go for it.

    Deploying Ably in our environment is really easy. The deployment is seamless and integrates easily into our workloads and systems, taking no more than a day.

    Ably integrates very well with other AWS services we use, with a specific example being the CLI, which is well integrated with AWS Private Link. I rate this product a 5 out of 5.

    Which deployment model are you using for this solution?

    Public Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

    Amazon Web Services (AWS)
    ArjunSharma

    Real-time banking alerts have reduced polling and now improve transaction visibility

    Reviewed on May 30, 2026
    Review from a verified AWS customer

    What is our primary use case?

    Our main use case for Ably is for our real-time integrations, where we use Ably as a third-party integration for our chatbox and other real-time use cases.

    We use Ably for live data feeds for our dashboards, chats, messaging, notifications, alerts, and AI streamings, linking banks for our banking integrations using Plaid. We get the webhook from Plaid, currently used with Kafka, and we use Ably to connect the front end to the subscriber channel, where we instantaneously receive messages validated in the TanStack Query, allowing the UI to show the bank connection without any polling.

    Our main use case with Ably is when the bank account gets synced completely; instead of the front end polling every five seconds, the client is updated once the back-end integration is completed through Ably, establishing a continuous connection with our servers and syncing the front-end with the status of the transactions and bank account connections.

    We utilize Ably for Pub/Sub use cases, which includes channels, WebSockets, and Edge Networks, leveraging Ably's SDKs that are significantly helpful for us, alongside reliability features like exactly-once delivery and message history. Establishing these systems through AWS or Kafka is tricky, but Ably provides advantages such as boilerplate code and ready-made SDKs in React, React Native, and Kotlin, while taking care of security via our JWT token validations and end-to-end encryptions necessary for banking and transactions.

    Ably operates as a real-time notification layer in our technology stack, which does not replace our APIs or database. Our current flow is primarily request-response, integrating with our money app that connects to a monolith layer followed by an API gateway and Lambdas, utilizing Ably between our serverless and monolith infrastructure, as well as the client infrastructures.

    Integrating Ably into our existing systems was relatively straightforward at first, leveraging Ably's APIs for notifications, chats, and other functionalities. We later encountered challenges scaling with millions of users and substantial data, necessitating extensive load testing to efficiently ramp up traffic.

    What is most valuable?

    Ably's time taken for setup when using our own services is cumbersome, requiring significant testing effort, while Ably SDKs are well-tested and reliable. This reliability has helped our team get started with real-time use cases simply, especially since our back end is event-driven through Kafka, whereas the front end primarily relies on REST APIs and polling. For instance, when connecting bank accounts, Ably's features such as message ordering and connection recovery offer us ready-made solutions, sparing months of development and testing for WebSockets. Ably's value is primarily in dependable real-time notifications without managing WebSocket infrastructure ourselves.

    Ably has significantly reduced our downtimes, and our team often relies on it; we have transitioned our financial data processing through Ably due to faster turnaround times and reliable recon mechanisms. While we primarily do not seek Ably for chat or AI streaming, we employ it atop our existing systems with Lambdas, SQS, Kinesis, and Kafka, optimizing our connections and UI updates. We have achieved message batch processing to find deltas and synchronize data efficiently, subscribing both our web and mobile systems to Ably's real-time infrastructure, with monitoring and logging integrated reliably with DataDog.

    We experience vast improvements across many areas with Ably; when users connect bank accounts, we previously had to poll repeatedly, which is now replaced by Ably's real-time infrastructure that maintains a persistent back-end connection. This significantly reduces the need for infrastructure management and API load, resulting in average bank connection display times decreasing from eight to twelve seconds down to one to two seconds. Additionally, with persistent back-end connections reducing API calls, we achieve a lower operational load, seeing an impressive reduction of thirty thousand to forty thousand calls monthly.

    What needs improvement?

    Overall, Ably appears strong for managed real-time operations, but could improve areas such as pricing predictability. Given our finance product with millions of users, forecastable costs are challenging, and we would benefit from cleaner cost calculators, budget alerts, hard caps, and automatic throttling to avoid surprise bills. While the generic documentation is good, we seek tailored guidance for regulated applications such as finance and health sectors, and HIPAA compliance. Extensive support exists for Lambda, SQS, Kinesis, and Kafka, but we would appreciate enhanced documentation for Java, Spring Boot, NestJS, FastAPI, and other modern tools.

    We wish to have custom hooks as provided in React, such as for cache invalidation and context API integrations, to leverage modern coding methods with Ably's SDKs. Timely updates with React versions and providing HIPAA and SOC 2 compliance for our healthcare and finance products are important, allowing us to assure stakeholders of reliable SDK usage. More testing APIs for some services could prevent unexpected production breakages.

    We desire more stringent implementations regarding AI capabilities governance and security, due to the sensitivity of our applications concerning customer data and the necessity for HIPAA and SOC 2 compliance.

    For how long have I used the solution?

    I have been using Ably for almost two years.

    What do I think about the stability of the solution?

    Ably has proven stable in our experience, having successfully ramped up the traffic percentages.

    What do I think about the scalability of the solution?

    Scalability presented challenges, particularly after the initial POC and pilot phases, as we faced difficulties in monitoring and reliably utilizing APIs with our expansive user base and data; thus, we adopted a step scaling approach to closely observe Ably's scalability and reliability.

    The initial integration was manageable, but we struggled with SDK usage among millions of users during testing.

    To overcome scaling and testing challenges with Ably, we concentrated on a single publish point, a Java service that consumes Kafka, to remain close to the source of truth and avoid duplicative publishers from various layers. Concerns about balance and transaction security prevented us from sending data over Pub/Sub, so we fetch critical messages through REST APIs such as sync completion or connection errors, ensuring user-scoped permissions that update synchronously with CDC from our DynamoDB streams.

    How are customer service and support?

    Our customer support experience consists primarily of email communications, which has allowed easy interactions; queries are generally addressed within twenty-four to thirty-six hours, enhancing the overall efficiency.

    Which solution did I use previously and why did I switch?

    We previously used Twilio extensively for video and audio calls but found they did not match the ROI we acquire using Ably, mainly due to Twilio being costlier and lacking a straightforward POC setup.

    How was the initial setup?

    The pricing setup was straightforward, involving minimal procurement barriers for the POC; we began with a free tier and advanced to a Standard plan at twenty-nine dollars a month for a controlled pilot. The POC experience was easy, with a smooth transition to production, though predictability is merely moderate due to significant traffic fluctuations. We have cleared all legal procedures due to our advanced compliance, finding no hidden costs. In terms of return on investment, we recognize significant reductions in infrastructure needs and maintenance personnel, confirming a substantial ROI through the use of Ably.

    What was our ROI?

    We presently assess our bills with Ably against previous estimates, witnessing a considerable reduction in infrastructure and maintenance costs, which is a promising sign. However, Ably's predictions for our user base in their portal would significantly aid our financial forecasting.

    What's my experience with pricing, setup cost, and licensing?

    Ably's time taken for setup when using our own services is cumbersome, requiring significant testing effort, while Ably SDKs are well-tested and reliable. This reliability has helped our team get started with real-time use cases simply, especially since our back end is event-driven through Kafka, whereas the front end primarily relies on REST APIs and polling.

    Which other solutions did I evaluate?

    Before choosing Ably, we evaluated Twilio and were also considering other options, focusing on Ably for its advantages.

    What other advice do I have?

    For others looking into using Ably, I would advise considering it as a cost-effective solution if experiences with Twilio show high costs or cumbersome setups; Ably is easy to set up, and the provided APIs suit their serverless infrastructure well. I rate this solution an eight out of ten.

    TusharGoel

    Real-time messaging has improved collaborative dashboards and supports smoother live events

    Reviewed on May 24, 2026
    Review from a verified AWS customer

    What is our primary use case?

    Ably's main use case is real-time messaging and event streaming. In our recent project, we used Ably to synchronize live user interaction in a collaborative dashboard. One scenario involved handling high traffic during a live event.

    What is most valuable?

    I appreciate Ably's best features for my use cases, particularly its real-time scalability. The standout feature is definitely its reliability, especially under heavy loads.

    Ably's API integration is intuitive. It definitely improved our efficiency, and we saw faster user interaction and reduced latency during peak times.

    In our organization, we saw around a 20% reduction in latency during peak times, which improved user experience as well.

    What needs improvement?

    There is nothing much to be improved. The experience has been smooth so far, and I haven't run into any major gaps during technical work.

    For how long have I used the solution?

    I have been using Ably for about two to three years.

    What do I think about the stability of the solution?

    Ably is very stable in my experience, and it worked well during high-traffic situations.

    What do I think about the scalability of the solution?

    It scales really well. We had no issues with handling increased traffic.

    How are customer service and support?

    As per the features Ably provides, I didn't get much chance to connect with customer support. However, my teammates connected mostly with Ably support because they didn't have as much experience with the product. They received very timely responses from customer support.

    Which solution did I use previously and why did I switch?

    We used this product for the first time. My organization was new to this product and this kind of work, so I'm not sure about previous products when I joined.

    How was the initial setup?

    Message history retention required attention. Everything else was fine and smooth.

    What about the implementation team?

    The pricing was reasonable for the scale we needed, and licensing was straightforward. We didn't face any surprise costs.

    What was our ROI?

    I don't have exact numbers to define savings, but Ably definitely saves time on development and troubleshooting. Overall, it felt like a strong return on investment.

    Which other solutions did I evaluate?

    We considered PubNub at the time. However, Ably's features aligned better with our use cases.

    What other advice do I have?

    Everything is smooth and perfect. I would recommend taking advantage of Ably's documentation, which really helps speed up the integration.

    Ably is a product I would strongly recommend using. I would rate this review a 9.

    Which deployment model are you using for this solution?

    Public Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

    Andy C.

    Real-time, Real Easy!

    Reviewed on May 19, 2025
    Review provided by G2
    What do you like best about the product?
    Ably offers a simple yet power and reliable infrastructure for realtime use cases, with a very well-designed and developer friendly platform. Our engineers are hard to please, but they praised Ably for the ease of use in integrating with our platform and building an implementation on top of, including several options for supported languages and frameworks! Ably have also been extremely helpful, proactive and collaborative in working with us over several years of partnership now, always friendly faces that are ready to help us out.
    What do you dislike about the product?
    Honestly there's very little we haven't enjoyed about our work with Ably to date, perhaps the only minor gripe is that when we onboarded Ably they hadn't yet built out some of the plug-and-play application examples we could've made use of (ie a realtime chat client), but they've added a lot more since then, and with the ease of integration it didn't take us too long to roll our own - I encourage Ably to keep building more customisable off-the-shelf solutions to accelerate value for your customers!
    What problems is the product solving and how is that benefiting you?
    Delivering a realtime pub-sub infrastructure for us unlocked the ability to offer real time, multi-person group chat and feed functionality within our platform that would've taken us months to roll ourselves, and reduces cost of maintaining such a solution. We are exploring the potential of further use cases for Ably that are mission-critical to our business, which is a testament to our belief in their platform and them as a vendor!
    Stuart J.

    Quick to get a chat client experience up and running

    Reviewed on May 14, 2025
    Review provided by G2
    What do you like best about the product?
    We were able to build a chat client as a POC really quickly within our existing native apps with realtime push functionality. Integrated very easily within our react client using the hooks that Ably provide. Great customer support during our development from knowledgeable individuals.
    What do you dislike about the product?
    Understanding how our current realtime workload which uses a large number of dynamic channels would translate for the Ably pricing model.
    What problems is the product solving and how is that benefiting you?
    We used ably realtime as a platform to provide realtime push for a feature that we built.
    Telecommunications

    Very reliable and great onboarding

    Reviewed on Apr 18, 2025
    Review provided by G2
    What do you like best about the product?
    We chose Ably on our organization for their reliability. During our implementation phase, we were onboarded and guided by very smart people, which impressed on us the confidence to see that they really know what they are doing and that they are serious about their reliability promises.
    What do you dislike about the product?
    Scaling up our usage of Ably requires a lot of attention to the pricing model.
    What problems is the product solving and how is that benefiting you?
    Delivering billions of messages per day to our client applications
    Patrick C.

    Ably has set us up for success to deliver live real-time experiences to millions of fans world wide

    Reviewed on Mar 26, 2025
    Review provided by G2
    What do you like best about the product?
    Ably has been a key part of how we deliver real-time race data across the NASCAR Tracks App, NASCAR Mobile App, and NASCAR.com. We use ABLY every weekend for NASCAR live events at scale.

    1. True Low-Latency Performance
    Ably delivers fast, reliable real-time data—crucial for race fans tracking every millisecond of on-track action. Whether it’s lap-by-lap leaderboards, in-car telemetry, or live timing, Ably keeps our apps perfectly in sync.

    2. Scalable
    We’ve seen Ably scale effortlessly across hundreds of thousands of users on race weekends without a hiccup. It gives us confidence to deliver a consistent experience no matter the event size.

    3. Developer-Friendly APIs and SDKs
    The implementation experience has been excellent. Ably’s well-documented APIs and flexible SDKs make it easy to integrate into both our web and mobile stacks—including our React Native-based Tracks app. We were able to integrate ABLY in to our workflows quicker than we originally planned due to their help, and well documented systems.

    4. Pub/Sub Architecture That Just Works
    Ably’s channel-based publish/subscribe model maps perfectly to our needs—streaming car position updates, driver audio triggers, and leaderboard changes to fans in real time.

    6. Operational Transparency
    We appreciate the real-time monitoring and analytics tools Ably provides. It helps our dev and ops teams understand traffic patterns, message throughput, and potential bottlenecks with zero guesswork. The customer support we receive is top tier as they are always available and quick to respond.
    What do you dislike about the product?
    If we had to nitpick, it would be that Ably offers so many powerful features, it can take some upfront planning to decide which capabilities to lean into. Learning the best ways to work with socket based applications, and message delivery / sizes was tricky but Ably had great documentation to assist.
    What problems is the product solving and how is that benefiting you?
    Ably delivers fast, reliable real-time data—crucial for race fans tracking every millisecond of on-track action. Whether it’s lap-by-lap leaderboards, in-car telemetry, or live timing, Ably keeps our apps perfectly in sync across all of our products
    Entertainment

    Excellent partner and product

    Reviewed on Mar 12, 2025
    Review provided by G2
    What do you like best about the product?
    We leverage Ably extensively in the new TouchTunes iOS and Android mobile app. Ease of integration and support, rock solid performance and elasticity, and a reasonable pricing strategy were key criteria in our selection of Ably about a year ago.
    Ably support has been responsive and competent, and working with Ably has felt more like a partnership than a client-vendor engagement. The product performs well under load, and the interaction model is well designed.
    What do you dislike about the product?
    Newer features generally appear for web clients with months lag for iOS and Android clients.
    What problems is the product solving and how is that benefiting you?
    Reliable, fast messaging from backend to one or many clients.
    Future use cases will involve client initiated messaging.
    Human Resources

    We use Ably Realtime for all of our all of our WebSocket needs

    Reviewed on Jan 27, 2025
    Review provided by G2
    What do you like best about the product?
    Ease of integration, reliability, and great support.
    What do you dislike about the product?
    Had to get the quotas correct for our usage which took some tweaking, but after that, it was smooth sailing.
    What problems is the product solving and how is that benefiting you?
    Ably's WebSocket support is top notch and allows us to focus on solving the business needs instead of maintaining and scaling a WebSocket layer in our infrastructure.
    Events Services

    It just works

    Reviewed on Jan 21, 2025
    Review provided by G2
    What do you like best about the product?
    Ably makes realtime messaging really easy. Building and hosting this ourselves (across the globe) would be a nightmare.

    Uptime has been almost 100% since we started using Ably in 2016.
    What do you dislike about the product?
    It's not exactly dirt-cheap, but I guess that's the price to pay for 100s of millions of messages we need to send every month.
    What problems is the product solving and how is that benefiting you?
    Real-time messaging without having to build anything