Demandbase
DemandbaseReviews from AWS customer
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Lead Classification and Trustworthy Client Data
What do you like best about the product?
InsideView is very easy to use. It integrates seamlessly with our SalesForce instance so we can see immediately the information about a potential lead or an account. The data is trustworthy and allows us to understand who we are speaking with.
What do you dislike about the product?
Some of our small and medium businesses are not in InsideView but that is a small issue.
What problems is the product solving and how is that benefiting you?
We were not realizing the full deal potential with our leads because we didn't know the size of the companies we were talking with. InsideView allows us to understand who the lead is and at what scale they need our software.
Recommendations to others considering the product:
It's an easy product to integrate and provides excellent data results.
Great experience
What do you like best about the product?
The contact information to include direct dial and email addresses.
What do you dislike about the product?
Some of the pages we a little outdated or the contact information was not accurate.
What problems is the product solving and how is that benefiting you?
Some of the integration with our CRM could have been better but overall good product.
A Marketing tool to rely upon!
What do you like best about the product?
Having exact subtleties of the prospects is the base of pitching the product idea. The proposition must connect with the concerned specialist to finish the arrangement and make incredible compatibility. InsideView is a stage which benefits the subtleties of the clients which my association needs. I am preferring the ease of use and suitable information accessible on this great stage.
What do you dislike about the product?
There is not something to be loathed in this however one thing I as of late watched is the organization information isn't refreshed. Other than that the group is doing extraordinary. Revenue numbers are once in a while not accessible for specific records. Troubleshoot alternatives could have been simpler.
What problems is the product solving and how is that benefiting you?
I am using this tool from last 1 year and this platform is effectively helping me to identify representative's profiles, their positions, organization details, and the business that specific organization is centering right now and furthermore the all outnumber of the worker in that association. The process is hassle-free and saves a lot of time of additional research.
Recommendations to others considering the product:
The nature of arrangements be it Marketing or Data quality, this association gives is faultless. I have assessed Zoom Info, Discover Org, and InsideView and discovered InsideView unprecedented out from all the accessible sources. I would profoundly prescribe the InsideView for specialist co-ops and different applicants.
Engagio my Experience
What do you like best about the product?
It's an Account Based Marketing Automation Platform that enables Business 2 Business marketers to successfully execute and measure account-centric programs in one solution. I used ABM platform in order to growth my Business
What do you dislike about the product?
I didn't found any proper document to tell me about this platform which take me a lot of time to Understand.
What problems is the product solving and how is that benefiting you?
To integrate account Data and for CRM
Recommendations to others considering the product:
I would like to Recommend to users this platform for ABM product which is helpful in order to growth your business.
Leading ABM Display Ad offering and firmographic data provider
What do you like best about the product?
Their firmographic data is accurate and relatively error free. We use it to power our personalization efforts on our site.
What do you dislike about the product?
Enterprise pricing makes this a high consideration purchase.
High CPMs / Platform fee for display ads feels can be hard to justify..
High CPMs / Platform fee for display ads feels can be hard to justify..
What problems is the product solving and how is that benefiting you?
Improved website engagement and lower bounce rates with web personalization.
Good for ABM
What do you like best about the product?
Clean UI and great database. A good solution to companies actively running ABM campaigns
What do you dislike about the product?
For non-paid channels, I'm not sure if Demandbase can integrate well with different platforms
What problems is the product solving and how is that benefiting you?
ABM campaigns and personalized offers. We can customize landing pages to target desired segments
We use Demandbase to customize our marketing
What do you like best about the product?
We learn something everyday about our customers from using the Demandbase platform. We are seeing what our target accounts are searching for, reading about and when their web activity is surging.
What do you dislike about the product?
I don't have as much time as I would like to have time to spend in the platform.
What problems is the product solving and how is that benefiting you?
Using Demandbase has helped bring the marketing and sales team onto the same page. Sales feels engaged and see value in the data we are getting from DB and they feel like marketing 'helping them' reach their target accounts.
Great features, still a bit buggy and at times difficult to scale with
What do you like best about the product?
The conversion alerts are great for the sales team, and having a great reach to advertise to our regional account lists. We also like to have the ability to setup lists for different regions or territories so sales reps can leverage the audience platform to be proactive in finding new accounts to go after.
What do you dislike about the product?
There are a decent amount of bugs which can be discouraging to see. Mainly in the audiences with SFDC reports in particular having difficulty. the alternative is to use CSVs, which greatly hinders the ability to be agile with campaigns and programs. There are also bugs occasionally in the advertising, which is where the investment is highest. We still are looking for Demandbase to impliment a retargeting piece to their advertising, which would make their advertising platform as a whole 100% more useful in bringing prospects through the buyer's journey.
What problems is the product solving and how is that benefiting you?
We are using Demandbase to solve account segmentation for the different sales teams across the board, as well as identifying best fit prospects based on website activity and intent data. We've realized that this can help us identify accounts looking at competitors, and that it can be further leveraged for reps to further scope out "hot" leads outside of their ABM lists in their territories.
Recommendations to others considering the product:
They have an expansive feature set so make sure to take a look at each one, and their proven performance in using AI has helped our segmentation greatly. If you are looking to leverage Demandbase globally, make sure they have good reach into those regions.
Good partnership that should go to Greater lengths
What do you like best about the product?
B2B Account identification to granular level with multiple classifications. Personalized Content delivery based on the account identification. Opportunity to upgrade the account list for targeting or personalization on a periodical basis to be in sync with the organizational decisions and strategies.
What do you dislike about the product?
Rolling up of Target Accounts into their respective Geography or Regional buckets is still to be improved. Personal/ISP Visitor issue definitely has to be tackled. The customer success or service teams really have to be extremely proactive as well as reactive to the customer's expectations, concerns, issues and most importantly, the queries. The process of updating the accounts for targeting should be made more convenient for the customers rather than expecting the customers themselves to do their due diligence. Updates for integration with other tools should be done proactively.
What problems is the product solving and how is that benefiting you?
B2B Account Identification based on priorities; Segregating quality traffic from the overall traffic on the website based on IP address; better reporting & analysis, Campaign ROI, Strategy, Execution, Benchmarking & Optimization; Determining the proportion of Personal/ISP Visitors to drive sales and marketing; Attribution the website success based on the account identification; Integration with Analytics Environments.
Recommendations to others considering the product:
Demandbase will not reach out to customers and makes sales for you. It only offers a new approach to marketing in a B2B business model. The rest of the job is up to you. However, Demandbase allows you to target the accounts that are in need so that you can have a higher probability of closing sales and increasing profits.
Good intentions, but going through growing pains, redundancy and lack of QC in processes.
What do you like best about the product?
ABM approach in general. Cooperation in trying to reach niche audience.
What do you dislike about the product?
Lack of clarity in processes, lack of communication in changes to platform, lack of platform training, lack of transparency in metrics.
What problems is the product solving and how is that benefiting you?
Reaching niche audiences in a more targeted approach.
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