Demandbase
DemandbaseReviews from AWS customer
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One of Top Firmographic Data Vendors
What do you like best about the product?
Demandbase offers many helpful firmographic data services which are essential to our account based marketing strategy:
- Firmographic data in analytics
- Firmographic data for personalization
- Firmographic data for form enrichment
- Personalized ads across their network of white-labeled sites
They also provide many analytics capabilities within their own platform, where you can help identify new accounts to target as well as measure the lift from account based marketing activities.
- Firmographic data in analytics
- Firmographic data for personalization
- Firmographic data for form enrichment
- Personalized ads across their network of white-labeled sites
They also provide many analytics capabilities within their own platform, where you can help identify new accounts to target as well as measure the lift from account based marketing activities.
What do you dislike about the product?
Demandbase definitely comes at a higher cost than others vendors in the space, but they also provide superior quality
What problems is the product solving and how is that benefiting you?
Demandbase is a key component of our account based marketing efforts, from targeting and advertising, to personalization and analytics.
We do a lot of website personalization on our site (powered by Optimizely of course) and use the data from Demandbase to personalize the website experience for our customers and visitors based on vertical, company size, company name, and other firmographic data.
We are then able to analyze account activity by pushing the data into Google Analytics and creating automated reports for our Sales team so that they can see how their accounts are behaving on our site, and what content resonates the most with their target prospects.
We also use Demandbase's advertising product for our top accounts, providing 1-1 personalized ads using their dynamic HTML5 ads that are personalized for each company.
We do a lot of website personalization on our site (powered by Optimizely of course) and use the data from Demandbase to personalize the website experience for our customers and visitors based on vertical, company size, company name, and other firmographic data.
We are then able to analyze account activity by pushing the data into Google Analytics and creating automated reports for our Sales team so that they can see how their accounts are behaving on our site, and what content resonates the most with their target prospects.
We also use Demandbase's advertising product for our top accounts, providing 1-1 personalized ads using their dynamic HTML5 ads that are personalized for each company.
Great tool for showing ROI for your ABM program
What do you like best about the product?
The reporting, the account selector and the Google Analytics plugin
What do you dislike about the product?
Expensive CPM compared to other display vendors, but the targeting is precise so its wroth it
What problems is the product solving and how is that benefiting you?
ABM, identifying accounts that visit our website, upsell campaigns
Good for knowing the companies visiting your website
What do you like best about the product?
I like the Google Analytics plug in. Integrates firmographic data into all the standard Google Analytics reports.
What do you dislike about the product?
Would be nice if the API ping wasn't itself set up as an event in GA. This artificially inflates the event numbers. Also, would be nice if there were a smaller percentage of anonymous/unidentified companies.
What problems is the product solving and how is that benefiting you?
DemandBase has helped us improve our reporting to clients and give them insights on companies that they can use for business development and lead generation.
Slow start - but excited for next steps
What do you like best about the product?
Demandbase has shown us a lot of insight about how companies interact with our website and who is showing intent. The customer service team is also diligent about following up and trying to move the ball forward.
What do you dislike about the product?
We may have jumped into this platform before we were ready. Our team wasn't very knowledgeable about ABM before kicking off, and we should have taken a year or so to lay the groundwork and get ready.
What problems is the product solving and how is that benefiting you?
We're finally ready to run our first ad campaign, so I think we'll have a better idea of this in a few months!
Recommendations to others considering the product:
This is a great platform for taking your ABM plan to the next level, but be sure to have the groundwork laid out ahead of time so that you are ready to start implementing the platform.
Requirement for any successful ABM campaign
What do you like best about the product?
Demandbase is a GREAT tool not just for us Marketing folks but also for the Sales organization. It has helped us align goals and breakdown silo's between Marketing and Sales orgnization just by its ability to show immediate results and activity to the Sales team. Thats just benefits from the Audience platform!
What do you dislike about the product?
We are an enterpise level organization with a lot of older data systems and platforms. The biggest negative is the lack of integration with the Microsoft suite of products, such as Dynamics, Teams, and Flows.
What problems is the product solving and how is that benefiting you?
Breaking down barriers between Sales and Marketing. Giving actionable insights directly into Sales hands every single day.
Recommendations to others considering the product:
If you're looking for a platform whole intelligence and advertising ABM platform, look no further than Demandbase.
A good tool as long as you have a specific use case in mind. Can be difficult to implment
What do you like best about the product?
The amount of data the tool can provide your team is incredible. It eliminates the need to wait for accounts to "raise their hand" and allows you to move more swiftly, IF and it's a big "if" you can operationalize it. They have good people on their team to help you understand the tool and provide additional information, but they were still figuring out how their integrations with popular tools like Salesforce would work.
What do you dislike about the product?
Integrations with Salesforce and Pardot are lacking, documentation is poor and implementation is very difficult. No easy way to view and report information. A key issue to consider is that you must work closely with your Sales team if you hope to have this product be a success in your organization. This isn't a "marketing" tool, it's an organization wide ABM tool and has to be thought of in that way. While they are willing to help with implementation, they were clearly not sure exactly how they wanted their buyers to utilize their tool. Taking the data that they provide and simply getting it into an email marketing campaign was very difficult.
What problems is the product solving and how is that benefiting you?
Demandbase most certainly can solve issues for certain organizations. I would personally only recommend that a mature marketing organization that has a good relationship with their Sales side of the organization utilize it.
Recommendations to others considering the product:
You need to determine a specific way you are going to use the information that will be provide and determine how you will operationalize it. The information is there, but it can be very difficult to put it into your standard marketing automation process.
Great Reach; Needs More Proactive Account Management
What do you like best about the product?
Demandbase is effective in reaching my target accounts and giving insight into account engagement.
What do you dislike about the product?
Would like Demanbase to have better reach outside of the US and would like more *proactive* account management.
What problems is the product solving and how is that benefiting you?
Eliminating ad impression waste on viewers not a part of our target account list; Gives marketing and sales great insight into account engagement and nurture program.
Providing information and capabilities critical to the launch of ABM
What do you like best about the product?
The demandbase solution is easy to use and understand while the support during technical integration was top notch.
What do you dislike about the product?
I found sum bugs in the analytic results, while I appreciate the simple analytic display I also require a thorough access to the underlying data so that I can use the information in a variety of ways.
What problems is the product solving and how is that benefiting you?
Reach, we are reaching a new segment where our service is under appreciated
Data and Orchestration in One Platform
What do you like best about the product?
Demandbase is a great complement to our martech stack because it allows us to hone our efforts when we target accounts and prospects that are not yet known to us. While programs like Marketo are great for targeting our database, Demandbase helps us grow our database by reaching the accounts we have yet to engage with--without the waste of spray and pray. Demandbase also helps us decide which accounts to focus our efforts on based on our ICP and prospect intent signals.
Demandbase has an excellent platform certification program that helps customers learn how to navigate and manipulate the platform. It can be completed in a day and is thorough without being overwhelming.
Demandbase has an excellent platform certification program that helps customers learn how to navigate and manipulate the platform. It can be completed in a day and is thorough without being overwhelming.
What do you dislike about the product?
Some of the solutions Demandbase offers are not entirely self-service. You need to build in a few business days to allow their team to launch things like ads or personalized web experiences.
What problems is the product solving and how is that benefiting you?
We are able to better segment our messaging by using Demandbase's website personalization tools. This helps us speak to different prospects who may have different needs and interests for our products.
Something you really need
What do you like best about the product?
The data is way better than any other data service I've used in the past. Working in the sales industry has been so difficult especially when you don't much resources.
What do you dislike about the product?
So far, everything is fine. I have been using InsideView for almost a year and have not had any problem, so far.
What problems is the product solving and how is that benefiting you?
Reaching out to a possible customer is difficult but InsideView has made it easier because of their data.
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