Demandbase
DemandbaseReviews from AWS customer
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1,655 reviews
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I like the metrics for engagement with prospects.
What do you like best about the product?
The graphs help for visualization and the platform is easy to use.
What do you dislike about the product?
Sometimes the navigation from page to page can get a bit confusing.
What problems is the product solving and how is that benefiting you?
We are able to see who is engaging with our content. It's great to understand what content is working.
Great for ABM
What do you like best about the product?
Engagio is relatively easy to use and helpful to see at a high level (and drill down to other levels) your engagement and success at an account level for ABM. It makes it easier for sales and marketing to stay aligned in account communication to target accounts. It also allows for ABM-focused analytics in Salesforce, which is useful.
What do you dislike about the product?
It's not the best for multi-touch campaign analysis or metrics. More training materials and support from Engagio would be useful.
What problems is the product solving and how is that benefiting you?
Aligning the communication to target accounts for both sales and marketing. Helpful for dealing with our very large accounts and long sales cycles.
Insightful
What do you like best about the product?
Ability to customize value points per trigger activity. (Recently found out about this)
What do you dislike about the product?
From implementation to now, we had no idea that the value of points could be customized.
What problems is the product solving and how is that benefiting you?
Engagement.
Easy to install
What do you like best about the product?
The installation process was very well-documented and easy to complete. Would highly recommend.
What do you dislike about the product?
We had some trouble integrating with the Salesforce sandbox, but the production install went flawlessly.
What problems is the product solving and how is that benefiting you?
We are implementing ABM in our sales org.
Engagio - Great concept, needs some more work
What do you like best about the product?
You have to dig to find information on the platform, but the information is really helpful. We've found prospects that were on our website that we had never thought to target before that turned into opportunities. It's great to see who's on the website and what exactly they're looking at - makes your talk track that much easier!
What do you dislike about the product?
It's not very user friendly. It's hard to navigate and understand some of the information, causing me to give up easily when I do know there's valuable info on there.
What problems is the product solving and how is that benefiting you?
Lack of visibility into potential targets and how to leverage a personalized talk track.
Must have tool for ABM programs
What do you like best about the product?
Easy to Navigate
Great insights and easy to ready charts
Great way to track engagement by type
Reporting is awesome. Easy to built reports that provides for a lot customization
Great insights and easy to ready charts
Great way to track engagement by type
Reporting is awesome. Easy to built reports that provides for a lot customization
What do you dislike about the product?
The only thing that I struggle with with Engagio is that you have multiple way of doing the same thing. This causes a lot of confusion when different people are working with the tool because there is not a consistent way to do something.
What problems is the product solving and how is that benefiting you?
ABM program success via KPI tracking
Customer / Prospect engagement and path to Closed Deal - allows us to duplicate and focus Marketing dollars in a different manner, if needed.
Customer / Prospect engagement and path to Closed Deal - allows us to duplicate and focus Marketing dollars in a different manner, if needed.
Recommendations to others considering the product:
One of my main recommendations would be to consider the time that Engagio will save your Mktg and Sales teams. The time savings will come in the form of seeing all of the leads in one place via L2A as well as all of the interactions/engagement that a contact and/or lead is having within an account.
One thing that we love is that we see Website, Salesforce, Email, call and meeting information all within a single pane of glass within Engagio so that our reps have once place to go.
One thing that we love is that we see Website, Salesforce, Email, call and meeting information all within a single pane of glass within Engagio so that our reps have once place to go.
Great experience using Engagio
What do you like best about the product?
Engagio helps me engage with prospects at the right time with the right message. It allows me to interact with different stakeholders in the organization with content that is relevant to their specific use case.
What do you dislike about the product?
At this point I haven't had too many problems with Engagio. The functionality and UI of the platform is very intuitive and allows for instant action.
What problems is the product solving and how is that benefiting you?
Many of the times I have multiple contacts in an org that are interacting with our content/website but I may have never spoken with them before. Engagio allows me to understand who these individuals are and bring them into the conversation. This is something I have not been able to do with other softwares.
Engagio does its thing
What do you like best about the product?
Engagio does what it does best. There are a number of great features, and far to many to count. I think the whale logo is really cute and I love all the free stuff they send us in the mail. Stickers, waterbottles, etc etc.
What do you dislike about the product?
Not a huge fan of the logo. Also feel like they could do a better job of integrating with the Salesforce platform but that might be an issue with Salesforce. I would say the few times that we have done walkthroughs I felt like I didn't get a very solid understanding of the platform and how it works. I felt like the demo was somewhat confusing.
What problems is the product solving and how is that benefiting you?
Tracking our customers and specific individuals for ABM. Our marketing team loves this platform and I like making our teams happy. I really felt like Engagio was a good purchase because it helped us to identify users who were actually looking through our content and spending time on our web pages.
Recommendations to others considering the product:
I would highly recommend engagio to anyone who asks. I think they do a great job with everything that they do. They have been crushing it in the ABM world for so long and have such strong experience in the space its somewhat undeniable.
great product
What do you like best about the product?
Meaningful insights -- gives a great opening for prospects as you have an idea what isimportant
What do you dislike about the product?
repeated leads -- sometimes people show up repeatedly without new engagement
What problems is the product solving and how is that benefiting you?
narrowing down prospects
Review
What do you like best about the product?
I find value in its ability to highlight activity from an account with our website
What do you dislike about the product?
It is not always convert into actionable items
What problems is the product solving and how is that benefiting you?
Determining how involved a prospect is with purchasing technology
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