Demandbase
DemandbaseReviews from AWS customer
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It sort of works
What do you like best about the product?
Being able to see web traffic and downloads of different materials is useful
What do you dislike about the product?
A lot of supposed activity they track isn't really activity... it can be tasks as salesforce, which even if they never opened the email it still counts as engagement minutes.
What problems is the product solving and how is that benefiting you?
Trying to determine which customers to go after and which leads may be warmer than others.
quick and simple to use
What do you like best about the product?
this is actually a very useful tool to get to know how and who connects with you and to keep following your leads
What do you dislike about the product?
well sometimes is not that accurate on the information as it only shows those leads that you contact the most and not all
What problems is the product solving and how is that benefiting you?
keeping track of my leads
Recommendations to others considering the product:
not really
Great insight for Account Executive
What do you like best about the product?
Salesforce integration. Accurate engagement date and very easy to work with. I rely on this tool to help prioritize which accounts to target on weekly basis.
What do you dislike about the product?
There can be some blind spots with data and would like more integrations with other tools.
What problems is the product solving and how is that benefiting you?
Prioritizing accounts and understanding varying degrees of engagement within buying committees.
Recommendations to others considering the product:
Should definitely part of a tech stack if you are executing Account Based Marketing.
Real Insight that matters
What do you like best about the product?
To be able to see where and what people are spending time on, is the best data I think i've gotten in a sales role. It's great to see a certain person log clicks multiple times, in the sdr role, this makes it alot easier to connect with the right people.
What do you dislike about the product?
Lag time, not sure who's end that is on. I would like to get more information on clicks and time they are spending on it. The unknown clicks are kind of frustrating as well.
What problems is the product solving and how is that benefiting you?
Time is money. With Engagio I get some time back. Not having to guess or overthink about who in an org may be interested, and instead having that info right there is pretty phenomenal.
Market Development Representative
What do you like best about the product?
I like that engagio shows who has been active, what they have been looking at, in a very simple way. I use it to see who's most active in accounts so that I can focus strategically on certain accounts.
What do you dislike about the product?
I like the platform and have nothing bad to say.
What problems is the product solving and how is that benefiting you?
I am trying to set meetings based off of peoples engagement on the platform. I realized it works and is super helpful in my strategy.
Good Analysing tool
What do you like best about the product?
How each campaign is performing and how our target are changing and what to do to meet the target
What do you dislike about the product?
I did not like the menu . Menu can be better
What problems is the product solving and how is that benefiting you?
Mangaing ABM campaigns is easy because of engagio
Engagio allows me to find prospects that may have not been discovered by other platforms we use
What do you like best about the product?
Engagio allows me to know what contacts have engaged on our website, how long, and what specifically the prospect and /or customer was looking at. I recommend using Engagio no matter who you are within the demand generation/Sales team.
What do you dislike about the product?
I think that some of the solutions we use such as Demand Base does nearly exactly what you guys are doing, at least in understanding and seeing which new people/prospects have engaged on our site. It almost feels like Demandbase is a bit ahead of the curve in terms of transparency and clarity into how our prospects are engaging on our site.
What problems is the product solving and how is that benefiting you?
Helping prospects further by understanding the true value of how we can help teams reduce their overall risk.
Recommendations to others considering the product:
More intel and transparency into NEW prospects, not prospects that we have sent emails or phone calls to
Great platform
What do you like best about the product?
it is easy to use for tech users, works fast and doesn't glitch too much
What do you dislike about the product?
if you're a not very tech-savvy it can be hard to start at the beginning
What problems is the product solving and how is that benefiting you?
the possibility to have all the softwares in one place.
Recommendations to others considering the product:
It's a good platform to use and I'd recommend it.
Engagio for B2B Startup
What do you like best about the product?
Engagio is really useful for aggregating account-level data. Once we reached an agreement between marketing and sales for the list of accounts we should target, we were able to tier that list and drop it into the ABM scorecard to look at snapshots for account engagement relative to our other prospect lists. We're still early in our ABM implementation so we won't know more of the picture until later in 2019, but Engagio is a crucial component of our account-level reporting.
Also, our customer success manager has been great. She's really responsive and has been a great help with enhancing our implementation and getting me familiarized with the new orchestrator. This seems like it will be a really powerful tool, and one of the things that has already been an improvement is the ability to build smart account lists in Engagio rather than having to sync over from a SFDC report every time.
Also, our customer success manager has been great. She's really responsive and has been a great help with enhancing our implementation and getting me familiarized with the new orchestrator. This seems like it will be a really powerful tool, and one of the things that has already been an improvement is the ability to build smart account lists in Engagio rather than having to sync over from a SFDC report every time.
What do you dislike about the product?
You'll require a higher amount of implementation time to see valuable returns on it. If you have a small marketing team (I'm the only person who owns our marketing tech stack and keeps it running) it may be difficult to dedicate the time that I think is necessary to invest in order to see worthwhile returns. It's important right off the bat to reach an organizational agreement on how you want to score marketing and sales activities to tag accounts with engagement minutes, and whether you want to filter certain account groupings differently than others.
What problems is the product solving and how is that benefiting you?
Engagio really gave us our first unified view of account-level engagement across our target accounts. As we embarked upon an ABM-focused strategy, we were really lacking that level of reporting.
Being able to see all website activity for a given account in a single SFDC dashboard, in addition to marketing/sales engagement minutes, is a useful data point for the SDR team.
Being able to see all website activity for a given account in a single SFDC dashboard, in addition to marketing/sales engagement minutes, is a useful data point for the SDR team.
Great ABM Platform
What do you like best about the product?
I like the ability to create account lists for my sales team and segment them the way we want. It's also great to be able to now see opportunity reporting in the platform.
What do you dislike about the product?
The interface is pretty easy to use but the intricacies of the platform are not very intuitive, for example, understanding the cookie logic.
What problems is the product solving and how is that benefiting you?
We are using Engagio to measure account engagement for our ABM efforts. We've realized the benefit of recognizing which accounts are engaging with our website and sales then being able to reach out to warmer prospects.
Recommendations to others considering the product:
They're doing great!
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