Demandbase
DemandbaseReviews from AWS customer
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Provides lot of companies, but the data they provide for contacts/individuals seems lacking and date
What do you like best about the product?
The search feature is what I like best about the tool. It allows you to find companies based on certain criteria such as industry, size, and location, making it easier to find potential prospects.
What do you dislike about the product?
I dislike the data they give for the contact/individual. They tend to lack emails, proper phone numbers, and many of the contacts they provide seem to no longer work for the company they are listed at.
What problems is the product solving and how is that benefiting you?
They provide large lists of companies that meet our specific target market without having to spend large amounts of time to research them.
Recommendations to others considering the product:
They can give you large lists of companies that you want to target, but if the data, phone numbers, emails, and contacts are all old and dated, you have to do secondary research using things like LinkedIn to find accurate/current employees.
Tons of interesting features
What do you like best about the product?
One of the things I found very interesting is the target account activity. Being able to see how our campaigns impact is not only important but also easy to improve or change based on the results. Also, the weekly reports and basically all the analytics are awesome. A must-have for every professional in the field.
What do you dislike about the product?
Lacks support to a ton of mobile applications. I think it should be a little more up to date in that aspect.
What problems is the product solving and how is that benefiting you?
I used the integration it has with Salesforce. One of the best features that I found on the platform.
Recommendations to others considering the product:
There are lots of features that you should consider before making your final decision, but it's definitely a platform that you should give a try.
Teller Intern
What do you like best about the product?
It allows me to quickly and easily see the engagement of prospects and customers through marketing initiatives and web engagements
What do you dislike about the product?
I would really love to have a more informative email summary. It tends to be a little light on the details and it would be great if it could provide more contact information.
What problems is the product solving and how is that benefiting you?
Prospect Engagement detail that I wouldn't otherwise have.
Recommendations to others considering the product:
Prospect Engagement detail that I wouldn't otherwise have.
A great ABM platform that is only getting better
What do you like best about the product?
I love the new interface that allows access to all of the tools that Demandbase offers in one place. I'm very excited to see all of the innovations coming down the pike.
What do you dislike about the product?
Most of the issues that I have with the platform are being addresses in future releases. The product team has been incredibly responsive in developing solutions for any of the few minor issues that I've had.
What problems is the product solving and how is that benefiting you?
Demandbase provides an incredibly accurate way to target and measure at the account level. Their new intent based targeting could be a game changer in ABM efficiency and effectiveness.
Robust software
What do you like best about the product?
HTML customization was a smooth process, great reach of audience
What do you dislike about the product?
Initially gaining access to certain pages of the software were restricted, could have smoother onboarding.
What problems is the product solving and how is that benefiting you?
We were able to target audiences through personalization, which we weren't doing before.
Forms plugin and Google Analytics data augmentation is invaluable
What do you like best about the product?
The ability to pull in "hidden" data about the person and their company in web forms without adding the fields to the form.
What do you dislike about the product?
I dislike the setup of the GA and forms - I wish we could do more of the configuration changes ourselves.
What problems is the product solving and how is that benefiting you?
Augmenting inbound data and web traffic data. We have realized benefits of much better inbound data (so easier lead routing and qualification). We can now do GA reporting on the website that looks at more specific Account level data that is relevant to Account executives.
Recommendations to others considering the product:
Amount of information you want to gather and how frequently those data requirements will change.
Very expensive with poor customer service and reporting
What do you like best about the product?
The personalization tool is great at identifying Enterprise level companies.
What do you dislike about the product?
Demandbase in very expensive, the customer service is lacking, and their reporting is pretty terrible (a simple excel doc).
What problems is the product solving and how is that benefiting you?
We are utilizing their personalization tool to show specific content to B2B prospects at the company level.
Recommendations to others considering the product:
Make sure you do your homework and compare their features to the competition, as you can get more bang for your buck elsewhere.
Good product, but the client services team makes it worth it.
What do you like best about the product?
The best part about demandbase is really our client services team. We had some initial implementation issues with it that took several months to resolve. The issue wasn't actually on Demandbase's end but rather the downstream system, but our client services team did an amazing job of really trying to make it work. I don't think we even spend nearly as much as some of their other customers, but we were getting the royal treatment all along the way and they were fully committed to dedicating the resources and time to getting the issue solved.
What do you dislike about the product?
If there was one thing I could complain about, I think the documentation could be greatly improved. While the client services team dedicated an amazing amount of resources into our implementation, some things could have been more rapidly resolved with more recent/better documentation.
What problems is the product solving and how is that benefiting you?
While we originally purchased Demandbase for web personalization, we've also seen a host of benefits in using it to identify web activity from our customers. This piece of data has been instrumental in some of our business decisions and something we did not intend on using initially.
Great products for B2b marketing
What do you like best about the product?
Conversion solution and Account selection tools provide good insight and intent data for companies
What do you dislike about the product?
lack of communication for support with utilizing and optimizing product
What problems is the product solving and how is that benefiting you?
Honing in an the right accounts to target and using the intent data to penetrate the accounts.
Powerful ABM Platform
What do you like best about the product?
- Audience creation
- Advanced Analytics for measurement
- Consistent product improvements
- Advanced Analytics for measurement
- Consistent product improvements
What do you dislike about the product?
- CSM understanding how to best support our success with multiple products
What problems is the product solving and how is that benefiting you?
Powerful intent data deployed to sales team has allowed us to enter opportunities early in the research process while improving sales velocity.
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