Demandbase
DemandbaseReviews from AWS customer
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Can't wait to see the data!
What do you like best about the product?
Since I've taken over the role to lead a new ABM initiative at my company, my CSM & Strategist have been very responsive, patient and helpful. ABM is completely new to my organization so the support and responsiveness of the Demandbase team is vital for this program to be implemented properly.
I've also enjoyed getting to know my contacts on a professional level. They've been so friendly and unpretentious. It's refreshing!
I've also enjoyed getting to know my contacts on a professional level. They've been so friendly and unpretentious. It's refreshing!
What do you dislike about the product?
- I don't recall seeing a high-level timeline of how long it typically takes organizations to get up and running.
- It would be nice to have additional resources/best practices available in the knowledge center to help me figure out how to work with my internal teams most efficiently. The Knowledge Base information is great and my Demandbase contacts have been responsive when I've asked questions, it would just be nice to have more information in the Knowledge Base.
- It would be nice to have additional resources/best practices available in the knowledge center to help me figure out how to work with my internal teams most efficiently. The Knowledge Base information is great and my Demandbase contacts have been responsive when I've asked questions, it would just be nice to have more information in the Knowledge Base.
What problems is the product solving and how is that benefiting you?
We're working on creating a new, much more collaborative relationship between our sales and marketing teams, which we expect will result in higher CLV and increased sales from new clients. Demandbase is the primary platform we're using to administer our newly targeted marketing campaigns supporting the sales team's efforts.
We're still in the implementation stages, so we haven't seen any actual numbers from our activities yet. However, I've seen increased communication and engagement from sales with an air of collaboration - something that previously wasn't a common thing at my company.
We're still in the implementation stages, so we haven't seen any actual numbers from our activities yet. However, I've seen increased communication and engagement from sales with an air of collaboration - something that previously wasn't a common thing at my company.
Good set of tools
What do you like best about the product?
The account management team is very responsive and helpful. On the flip side we've had our accounts team switch 3 times in 7 months.
What do you dislike about the product?
Small add-ons can be expensive. The Eloqua account based scoring add-on is seriously lacking in best practice or how-to guides, and we have seen no value from the product.
What problems is the product solving and how is that benefiting you?
We have been able to reach our target accounts and measure their activity more accurately than before.
Recommendations to others considering the product:
I would recommend looping in all technical, IT, and development resources on sales calls with Demandbase, to ask questions and prevent any snags with implementation.
The best Customer Support Team!
What do you like best about the product?
Demandbase has lots of great tools that are customizable.
The customer success team takes communication seriously and are always willing to get on a call to go over any questions.
The customer success team takes communication seriously and are always willing to get on a call to go over any questions.
What do you dislike about the product?
The only tool I would improve is the ads tool, currently, the user does not have access to update ads, the Demandbase team needs to do the changes.
What problems is the product solving and how is that benefiting you?
Demandbase was the first B2B tool used at my company. We were able to use the customization and personalization and ads options. We also used the sales tool. We were able to personalize our website to verticals.
Variety everywhere
What do you like best about the product?
I like the number of functions you can perform when conducting studies, whether personal or work-related, on a variety of data, and then proceed to combine them in this great app. With its graphing system, it allows us to see all types of data in an orderly manner more easily. It allows you to see results more dynamically and thus, improve them.
What do you dislike about the product?
Its use when downloading data is a bit unfortunate, as the only way is by downloading it in a live Chrome file, when, in reality, there are easier ways to open them.
What problems is the product solving and how is that benefiting you?
I am solving sales problems, as the program helps you with the sales departments and marketing analysis.
Excellent Analysis of the results
What do you like best about the product?
We selected target accounts and started specific programs to see the results in 2017 when we implemented Engagio Analytics, we didn't have account-level visibility. Now we use it to see and assess the account outcome. We rely on Engagio to aggregate account engagement and conversion metrics, tell my team which programs and activities resonate with the accounts, visualize what an account's journey has been, aggregate known/anonymous contacts, and provide a complete picture of progress on target accounts. It is easy to implement, easy to use, and has offered acceptable visibility, based on the results of each account, which for us is unique and deserves individual tracking for the results.
What do you dislike about the product?
Making lists of accounts and editing them can be difficult to do. Sales enablement is not exactly easy either. To view Engagio data in SFDC, you need to download a Chrome extension. Unfortunately, getting sales to download a Chrome extension and use it is easier said than done.
What problems is the product solving and how is that benefiting you?
Go for it! Dedicate time to mapping your CRM and your Marketing Automation and prepare carefully for the Engagement Setup. Remember that an activity is different from an engagement.
Recommendations to others considering the product:
Totally recommendable and suitable for all sales and marketing analysis departments.
Great performance manager for balanced asynchronous modes (ABM)
What do you like best about the product?
Present a desktop that allows combining data with different platforms and facilitates its management. In general, the user interface makes navigation quite easy. There is a plugin for Chrome that is quite useful.
What do you dislike about the product?
There is no mobile application, which nowadays is quite necessary to have mobility in management. Additionally, we have found that it may fall short in aspects of security management and permissions. Some bugs have also appeared to us on some occasions.
What problems is the product solving and how is that benefiting you?
Better management of marketing resources thanks to the analytics provided
Recommendations to others considering the product:
Although the management is not very complicated, it is recommended to have prior training to be able to get the most out of the software.
Great ABM product with great customer support
What do you like best about the product?
Engagio is great, it makes it easy to see what's happening with your target accounts (what they've done recently, how much time they've committed, etc.) and the impact of your marketing programs. It also provides an excellent way to track your qualified marketing accounts through the funnel view.
What do you dislike about the product?
Making lists of accounts and editing them can be difficult to do. Sales enablement is not exactly easy either. To view Engagio data in SFDC, you need to download a Chrome extension. Unfortunately, getting sales to download a Chrome extension and use it is easier said than done. Additionally, the extension appears as an annoying tab sticking out from the right side of your browser like a sore thumb. It's not exactly the best user experience.
What problems is the product solving and how is that benefiting you?
It helps us identify which accounts have been compromised and which have not over time, where they are attractive (i.e., which web assets, which in-person events, etc.), who participates and at what level. We have been able to identify how many minutes on average are required to reach each stage of opportunity.
Recommendations to others considering the product:
If you are doing ABM and ABSD, you have to evaluate Engagio: excellent product, excellent people, and unique vision and direction.
Review Engagio ABM Analytics 2018
What do you like best about the product?
The ability to track engagement minutes at the account and contact level and identify the most engaged accounts overall and by buying center.
What do you dislike about the product?
Incorrect synchronization of contacts sometimes, especially when a contact changes company, which happens a lot in our target industry.
What problems is the product solving and how is that benefiting you?
I am solving the problem of being too generic (as in the case of Google Analytics). I can share things on a personal/account level instead of a generalized email that can be sent to a million people. With the personal touch, it invokes more responses.
Great Quick Reference Tool
What do you like best about the product?
I like that it pulls all the company information together easier than me searching LinkedIn alone. I also like how you can sort to find more information. The viewing pane works well, and you can create a watch list for any changes at a company.
What do you dislike about the product?
Still missing some information, but better than nothing. They do keep refershing the data which helps.
What problems is the product solving and how is that benefiting you?
Trying to find contacts and company information and build a sales funnel.
Recommendations to others considering the product:
Give this tool a test run they offer a flexible trial period.
Engagio ABM Analytics
What do you like best about the product?
Strong Performer, central to Zignal's ABM strategy. By incorporating holistic analytics and marketing orchestration into one powerful platform. We’re moving up market at BigPanda. Engagio is core to our new strategy of landing higher value accounts. Engagio fuels ABM-success across my entire go-to-market team
What do you dislike about the product?
Product is expensive and hard to set up initially. It does not give us rationalization at scale. But it allows us to easily manage our multi-channel and multi-player outreach, determine its impact, and get ROI from our ABM programs.
What problems is the product solving and how is that benefiting you?
Great in allowing us to clearly track marketing impact at our target accounts, I'd highly recommend Engagio to everyone doing ABM. Being able to measure/ compare plus score ENTIRELY the activity generated by an account is critical to our multi-channel ABM approach. Our target account's average deal size is nearly 2x larger than non-target accounts
Recommendations to others considering the product:
It's incredibly intuitive, so you can get up and running very quickly
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