Demandbase
DemandbaseReviews from AWS customer
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The name says it all
What do you like best about the product?
The plugin for Salesforce provides excellent intel for prospecting.
What do you dislike about the product?
Sometimes the data is incorrect for company details.
What problems is the product solving and how is that benefiting you?
Provides a more complete picture of the company I’m selling to.
Recommendations to others considering the product:
Definitely worth plugging into your CRM system.
InsideView is a great tool to help me understand my customer base and prospects better.
What do you like best about the product?
I like the UI in SFDC. It's sleek and easy to use! Plus, it gives me all the info I need to do my job right at my fingertips. No need to leave SFDC.
What do you dislike about the product?
Sometimes the data doesn't have everything I need. I get that data is data though and no data provider is perfect.
What problems is the product solving and how is that benefiting you?
Helps with conversion rates with my prospective customers.
Recommendations to others considering the product:
I think this is a great tool for both marketing and sales needs. Most people know InsideView by their sales solution, but their marketing suite is great too!
Excellent website visitor identification system
What do you like best about the product?
DemandBase is, by far, the most accurate tool for identifying Website business visitors. We find that it correctly identifies the company and demographic data for around 75% of our non-residential traffic. We use this data to attribute offline sales to online marketing as well as to personalize our website content to match each visitor.
What do you dislike about the product?
The optional personalization service is still a bit early in development and needs some polish. You should expect to do some custom website development to make effective use of this feature.
What problems is the product solving and how is that benefiting you?
Our biggest business problem solved by DemandBase is being able to accurately calculate the ROI of our marketing by identifying website visitors and matching them to leads/customers. This has helped us optimize our website content and online marketing campaigns. We are now pilot-testing the personalization tool that we hope will increase the conversion rate of website visitors to leads.
Great tool with some limitations
What do you like best about the product?
I like the ability to add custom dimensions right into Google analytics. I also like being able to watch the progress of accounts for spikes in activity. We recently launch account based marketing and this has been really helpful
What do you dislike about the product?
I wish there was an easier way to map account names to traffic outside of ip addresses
What problems is the product solving and how is that benefiting you?
Tracking account movement on the web
Recommendations to others considering the product:
Work with your support team - they are really awesome and helpful when first starting out
InsideView for Sales
What do you like best about the product?
Social Connector feature is useful for teams not wanting to leverage LinkedIn Navigator. Its useful to see how you or your colleagues may be connected to prospective customer accounts
What do you dislike about the product?
There are few direct dial phone numbers for the accounts we were interested in and lack of project alerts made it difficult to know when to reach out to customers
What problems is the product solving and how is that benefiting you?
We were leveraging InsideView as a prospect tool for our enterprise sales teams
Great tool
What do you like best about the product?
SFDC integration, account data accuracy and coverage.
What do you dislike about the product?
Nothing comes to mind. No tool will have all of the contacts nor will they have them all accurate in their database. InsideView does as good or better than any tool I have used.
What problems is the product solving and how is that benefiting you?
Finding contacts and the right message.
Excellent ABM software
What do you like best about the product?
The ability to track engagement minutes at the account and contact level and identify the most engaged accounts overall and by buying center.
What do you dislike about the product?
Incorrect syncing of contacts sometimes, especially when a contact changes companies, which happens a lot in our target industry.
What problems is the product solving and how is that benefiting you?
Helps us identify which accounts have and haven't been engaged over the course of time, where they are engaging (i.e. which web assets, which in-person events, etc.), who is engaging and at what level. We've been able to identify how many minutes on average are required to get to each opportunity stage.
Recommendations to others considering the product:
Engagio integrates very easily with Salesforce as well as Marketo (although we don't use Marketo) and is an invaluable tool for ABM marketing.
Technology insight
What do you like best about the product?
I really love the Infrastructure information, this is very helpful when it comes to learning about what organizations are using in their environment. It gives a lot of useful information in the area.
What do you dislike about the product?
I dislike the contacts, if you need it for contacts, although they are correct usually, there is not any direct dials available and not enough contact information.
What problems is the product solving and how is that benefiting you?
I need to learn more about company technology and Inside view helps with that. It also shows which companies are the subsidiaries and the parent company information. This is very helpful in aligning organizations for my marketing needs
Good tool for tech profiling
What do you like best about the product?
InsideView does a very thorough job of listing all present and past technology installs. Also, it has good information surrounding each organization. I like that you can see the "family tree" and look further into subsidiaries or other affiliated companies.
What do you dislike about the product?
There are very few direct phone numbers for the contacts. Also, they do not update the contacts as much as they should so you can't trust that the person is still with the company that you are looking at.
What problems is the product solving and how is that benefiting you?
Finding out what kind of hardware and software they use for different business purposes. I am able to get a better understanding of the org structure, although it is not always clear. The tech profiles save me time and gives me a background to speak to when cold calling.
Recommendations to others considering the product:
You will still need to have other tools if you are looking solely for data for marketing campaigns. It is not enough data to run full campaigns.
Easy to understand ABM analytics
What do you like best about the product?
Engagio makes it easy to see what's going on in your target accounts (what have they done recently, how long they've engaged, etc.) and the impact of your marketing programs. It also provides a great way to keep track of your marketing qualified accounts via funnel view.
What do you dislike about the product?
Making account lists and editing them can be hard to do. Sales enablement isn't exactly easy either. In order to view Engagio data in SFDC, you must download a chrome plugin. Unfortunately, getting sales to download a chrome plugin and use it is easier said than done. Also, the plugin displays as an annoying tab that sticks out from the right side of your browser like a sore thumb. Not exactly the best user experience.
What problems is the product solving and how is that benefiting you?
Engagio ABM is great at showing us MQAs we can pass to sales. It also provides us insights into which of our marketing campaigns are working and which ones aren't. Because of this, we've decided to invest in the higher converting campaigns and replicate those in the future.
Recommendations to others considering the product:
Make sure you have your tiers clearly defined as that will dictate which plays you'll need to run. Consider building out your playbook before you begin with implementation as you'll want to hit the ground running to get some early wins. Sales will take notice if you've got MQAs under your belt early on.
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