Demandbase
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Simplest reporting platform available
What do you like best about the product?
It makes it easy to see a combination of reports across accounts that normally would require a BI tool--and I can have them delivered to my inbox
What do you dislike about the product?
I wish there were ways to do more with contacts on accounts, IE fill in the blanks from reports that aren't available in SFDC
What problems is the product solving and how is that benefiting you?
Trying to see which accounts we have impacted and which have low engagement; able to see how programs directly impact accounts and align with sales
Powerful Tool
What do you like best about the product?
Engagio may be the most powerful marketing tool I've ever used. It has radically changed the way my marketing team has engaged with our sales team on accounts.
We're better able to focus our weekly prospecting activities in better alignment with account engagement and use the analytics to assess the value our accounts should really have. Previously, we used a very flimsy way to identify what a target account meant to us - with little to no accounting of how they felt about us. Engagio gives us better insight into that.
We're better able to focus our weekly prospecting activities in better alignment with account engagement and use the analytics to assess the value our accounts should really have. Previously, we used a very flimsy way to identify what a target account meant to us - with little to no accounting of how they felt about us. Engagio gives us better insight into that.
What do you dislike about the product?
There is really nothing to dislike - my only area of opportunity is they need to continue to innovate at the speed of their clients use - to which I would say they are doing a fair job of that so far.
What problems is the product solving and how is that benefiting you?
Better justification for Account targeting
Quick pipeline generation - a few million dollars worth in six months
Quick pipeline generation - a few million dollars worth in six months
Recommendations to others considering the product:
ABM is a new technology, and there are a lot of firms being created or shifting their offering to become an ABM provider. First and foremost you must define what ABM execution means to your organization and then find a provider that has the offering that matches your definition of ABM execution.
Must-Have ABM Platform
What do you like best about the product?
What I like best about Engagio is that it allows us to measure all activity at any given Account. In the past, we were only able to measure the activity of individuals - we couldn't measure the sum of activity of all employees at a company. Engagio integrates with both Salesforce and Marketo so we can capture a wide variety of activities. There's also a really useful Google Chrome plugin that gives you a visual overview of Account engagement over time in Salesforce - I highly recommend it if you're using Engagio.
What do you dislike about the product?
Engagio syncs with Salesforce periodically, so we generate MQAs in batches. In a perfect world, Engagio would always be syncing with Salesforce, so we could create MQAs instantaneously.
What problems is the product solving and how is that benefiting you?
Engagio's concept of "minutes" let's us easily track the engagement of entire Accounts. Ultimately, we use "minutes" to generate Marketing-Qualified Accounts (MQAs) that we pass to the sales team. Engagio has allowed us to go all-in on ABM and measure our results with confidence.
Transform your business
What do you like best about the product?
Engagio catalyzes a very strong alignment between sales and marketing towards owning your target market. It helps you coordinate your demand gen outreach, messaging, sales activities, and pretty much everything else. We also love how Engagio rolls up Leads to Accounts right out of the box.
What do you dislike about the product?
While Marketing Automation requires a pretty clean underlying sales and marketing database, ABM raises the clean data requirement even further. Make sure sure you don't underestimate the increased data cleanup and ongoing management investment.
What problems is the product solving and how is that benefiting you?
Strong alignment of sales, marketing and client success towards the end goal of enabling our customers and prospects to achieve success.
Distinguished Analytics Engine
What do you like best about the product?
Account/Business improvement and sales reps use it for a agile snapshot of an account activity history, communications and hooked contacts. Scout is a modern aspect that's regularly being developed and it's mold up to be an uncommonly advantageous engine for all levels of an institution. Analytics breakdown on the account level to show campaign achievements and responses. Management uses the analytics platform to see a comprehensive campaign feedback and general commitment.
What do you dislike about the product?
We presently get MQAs in batches and not immediately. I hope the sync appear more regularly.
What problems is the product solving and how is that benefiting you?
We have account-based coverage on engagement, top conversion/MQL aggregate/appointments, etc that we use in the team, with management, and in board reunion. This reporting would be standard and uncontrollable without Engagio. Now we can absolutely figure out our benefit. SDRs gain account observation from Scout and from Analytics reporting on what interactions are occurring with accounts so they can personalize.
Recommendations to others considering the product:
I've really appreciated working with them and they decidedlystar want to help me be successful. Engagio is regularly making considerable updates and developing their integrations and they're very effective.
Great Product
What do you like best about the product?
I like that it appends data without us having to ask the questions on the form. We utilized hidden fields and could easily capture accurate information about the prospect without showing this to the prospect. We also enjoyed
What do you dislike about the product?
We sometimes struggled with the accuracy of data. It would be disputable between other sources including Discover.Org or Rainking.
What problems is the product solving and how is that benefiting you?
Business Problems Solving: Shorter forms = higher conversions.
Ever popular Engagio
What do you like best about the product?
It seemed really easy for both our marketing and sales team to implement Engagio and adoption of a new technology between sales and marketing can be very difficult. I don't think I have ever seen such a quick and easy adoption.
What do you dislike about the product?
It isn't the most beautiful interface. I think it could be more visually appealing but that is coming from a marketer who loves pretty interfaces.
What problems is the product solving and how is that benefiting you?
We kicked off our whole ABM/Target Account Marketing campaigns with all the start of implementing Engagio. We followed their guidelines and then adjusted when needed based off of our own business needs.
Recommendations to others considering the product:
Still fairly new and they don't really have any competitors out there to compare with so it is a great tool to get started with.
Engagio rocks
What do you like best about the product?
The analytics portion of Engagio is phenomenal. It enables my team to quickly identify if there is sufficient coverage in our target accounts. In addition, I love that we can also identify how our Omnichannel marketing approach is working on target accounts and enables us to quickly change strategy if necessary.
What do you dislike about the product?
Because it is new technology and my company is an early adopter, there are frequent changes to the UI which can sometimes be a little confusing.
What problems is the product solving and how is that benefiting you?
It has enabled the marketing team to quickly identify which ABM accounts are not engaged and to quickly disqualify those accounts from our Tier 1 list.
Good tool to use for public information
What do you like best about the product?
The ability to automatically import contacts into the CRM and the existing amount of information that is out there on companies/contacts
What do you dislike about the product?
Often times information is incomplete, or incorrect because it hasn't' been updated in a while.
What problems is the product solving and how is that benefiting you?
Finding contact information much more quickly and effectively as well as direct links to linkedin profiles.
Achieve thoughtful, tailored and human outreach at scale.
What do you like best about the product?
- The ability to integrate multiple communication channels into a outreach plan
- Leveraging multiple 'voices' across the org for has seen big impact (Exec's, Product Team etc)
- Mixing automation (timing, SFDC triggers, templates) with manual customization.
- Leveraging multiple 'voices' across the org for has seen big impact (Exec's, Product Team etc)
- Mixing automation (timing, SFDC triggers, templates) with manual customization.
What do you dislike about the product?
- It's can be difficult to identify successful emails or activities with the holistic engagement score.
What problems is the product solving and how is that benefiting you?
In the sales development world, most organizations tackle the scale challenge with either more people or more automation. Engagio Playmaker allows development teams to be smarter about the way they are communicating with prospective customers without sacrificing volume. The specific problems we are solving are:
- Personalized messaging at scale with a lean team. (Leveraging pre-structured communication for timing, interesting moments, types of prospect engagement, personas etc)
- Repeatability. Standardizing communication flows to better predict outcomes.
- Reducing bottlenecks. Multi-person, multi-channel messages are no longer challenging or inefficient.
- Personalized messaging at scale with a lean team. (Leveraging pre-structured communication for timing, interesting moments, types of prospect engagement, personas etc)
- Repeatability. Standardizing communication flows to better predict outcomes.
- Reducing bottlenecks. Multi-person, multi-channel messages are no longer challenging or inefficient.
Recommendations to others considering the product:
I would recommend that you + your company is on-board with an Account Based Sales Development approach and the core principals. This isn't a widget that will help your emails. This is a tool that allows you to orchestrate the way you reach out to prospects. For example: less opens/clicks, more overall engagement. Less converting leads, more engaged accounts.
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